Coleman® Unveils Snap 'N Go: The World's First Collapsible Hard Cooler*

Rhea-AI Summary

Coleman (NYSE:NWL) announced Snap 'N Go™, the world's first collapsible hard cooler, on March 17, 2026. The cooler collapses to 1/3 its size in under 10 seconds, delivers up to 64 hours of cold retention, and is offered in 35qt, 45qt, and 55qt sizes starting at $199.99.

Snap 'N Go is available in three colors and sold on Coleman.com, Amazon, Dick's Sporting Goods, REI, and select retailers nationwide.

Positive

• Collapses to 1/3 size in under 10 seconds
• Cold retention up to 64 hours
• Available in 35qt, 45qt, 55qt sizes
• Distributed via ecommerce and major retailers including Amazon and REI
• Priced from $199.99 targeting premium cooler segment

Negative

• None.

News Market Reaction – NWL

-1.28%

1 alert

-1.28% News Effect

On the day this news was published, NWL declined 1.28%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Cold retention: 64h Cooler size option: 35qt Cooler size option: 45qt +3 more

6 metrics

Cold retention 64h Snap 'N Go cooler long-lasting cold retention claim

Cooler size option 35qt Smallest Snap 'N Go size

Cooler size option 45qt Mid-size Snap 'N Go option

Cooler size option 55qt Largest Snap 'N Go option

Starting price $199.99 Entry price for Snap 'N Go cooler line

Brand legacy 120 years Coleman history as outdoor trailblazer

Market Reality Check

Price: $3.85 Vol: Volume 5,336,839 is sligh...

normal vol

$3.85 Last Close

Volume Volume 5,336,839 is slightly above the 20-day average of 4,905,703, showing only modestly elevated trading activity ahead of this launch. normal

Technical Shares at $3.90 are trading below the 200-day MA of $4.79 and sit about 42.82% under the $6.82 52-week high, though above the $3.07 52-week low.

Peers on Argus

NWL fell 3.47% while key peers showed mixed moves: IPAR (-0.66%), COTY (-1.34%),...

NWL fell 3.47% while key peers showed mixed moves: IPAR (-0.66%), COTY (-1.34%), SPB (-0.07%) were slightly negative, while ELF (+0.38%) and EPC (+1.61%) gained, suggesting stock-specific factors rather than a unified sector move.

Historical Context

5 past events · Latest: Mar 16 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Mar 16	Product relaunch	Positive	-2.4%	EXPO Yellow marker reintroduced using updated vibrant ink technology.
Feb 18	Product launch	Positive	+1.5%	Graco introduced its first rotating infant car seat with Turn & Slide tech.
Feb 18	Pricing correction	Positive	+1.5%	Correction clarified MSRP for Graco rotating seat and travel system.
Feb 11	Conference appearance	Neutral	-0.2%	CEO and CFO scheduled to present at the 2026 CAGNY Conference.
Feb 09	Dividend declaration	Positive	+0.2%	Company declared a quarterly cash dividend of $0.07 per share.

Pattern Detected

Recent brand and product news often saw modest reactions, with one notable divergence where positive product news coincided with a negative price move.

Recent Company History

Over the past months, Newell Brands has focused on branded product innovation and capital returns. Recent items include the EXPO yellow dry erase relaunch on Mar 16, 2026 (price move -2.35%), Graco’s rotating infant car seat launch and pricing correction on Feb 18, 2026 (both tied to a +1.5% move), a CAGNY conference presentation announcement on Feb 11, 2026, and a quarterly dividend of $0.07 per share declared on Feb 9, 2026. Today’s Coleman cooler launch fits this pattern of brand-driven updates across the portfolio.

Market Pulse Summary

This announcement highlights Coleman’s Snap 'N Go collapsible hard cooler, designed to compress to o...

Analysis

This announcement highlights Coleman’s Snap 'N Go collapsible hard cooler, designed to compress to one-third its size while providing up to 64h cold retention and offered in 35qt, 45qt, and 55qt sizes starting at $199.99. It continues Newell’s pattern of brand-led innovation seen in recent EXPO and Graco launches. Investors may track how distribution through Coleman.com and major retailers translates into demand relative to Newell’s broader household and outdoor portfolio.

Key Terms

polypropylene, pe, polyethylene

3 terms

polypropylene technical

"specifically PP (Polypropylene) or PE (Polyethylene)."

A widely used thermoplastic polymer made from propylene gas, polypropylene is a lightweight, durable plastic found in packaging, consumer goods, automotive parts and textiles — think of it as a versatile building block for many everyday products. Investors watch it because its price and availability affect manufacturers’ costs, profit margins and supply chains; changes in crude oil and natural gas feedstocks, manufacturing capacity or demand cycles can move the earnings and stock values of producers and heavy users.

pe technical

"specifically PP (Polypropylene) or PE (Polyethylene)."

PE stands for the price-to-earnings ratio, a simple measure that compares a company’s current share price to its annual profit per share. Think of it like the number of years it would take for the company’s profits to equal the price you pay for a share; a high PE suggests investors expect faster future growth, while a low PE may indicate slower growth or a cheaper valuation. Investors use it to compare how expensive or cheap stocks are relative to each other and to judge whether a stock’s price matches its earnings prospects.

polyethylene technical

"specifically PP (Polypropylene) or PE (Polyethylene)."

A lightweight, flexible plastic made of long chains of the chemical ethylene, polyethylene is used for everyday items like plastic bags, bottles, containers and pipes. Investors watch it because its price and availability affect many manufacturers’ costs and profit margins, and shifts in oil prices, production capacity, recycling rules or consumer regulation can change demand and margins much like changes in fuel costs affect transportation businesses.

AI-generated analysis. Not financial advice.

Driven by Consumer Insight, Coleman Reimagines Hard-Cooler Performance for Modern Outdoor Living

ATLANTA, March 17, 2026 /PRNewswire/ -- Coleman®, part of the Newell Brands portfolio of iconic brands, and an outdoor trailblazer for more than 120 years, today unveiled Snap 'N Go™, the world's first collapsible hard cooler. Engineered to deliver the cold retention and durability of a traditional hard cooler while collapsing to 1/3 its size in seconds, Snap 'N Go™ sets a new precedence in the category. The innovation offers an uncompromising breakthrough cooler solution for Coleman's next generation of outdoor consumers.

At Coleman, innovation begins with understanding how consumer needs evolve, and research revealed a shift in how people get outside. Outdoor participation is shifting from extended camping trips to more frequent, casual day-leisure activities such as tailgates, backyard gatherings, sideline sports, and beach days where hauling empty coolers can take up valuable trunk space. At the same time, many younger consumers are living in smaller spaces where storing bulky gear can be a challenge, and clutter quickly builds up. The Coleman team set out to disrupt the cooler category and solve a clear problem: deliver true hard cooler performance in a design that collapses effortlessly.

Coleman's new Snap 'N Go cooler expands to full size and collapses down in under 10 seconds, offering a space-efficient solution for modern consumers. Even with its collapsibility, Snap 'N Go delivers genuine hard cooler performance with up to 64h long-lasting cold retention and sturdy construction, reinforcing that collapsible can also deliver the performance you need. The cooler also caters to real-life transport needs with dual carry modes - vertical carry when collapsed and horizontal carry when open - making it easier to move through tight spaces, load into a trunk, or carry long distances.

"Outdoor activities today look a lot different than they did a decade ago, especially for Gen Z and Millennial consumers" said Jimmy Jia, Global Vice President of Brand Management, Outdoor & Recreation at Newell Brands. "A new generation of outdoor enthusiasts are redefining outdoor recreation, from mountain retreats to tailgates to weekend leagues. Many urban dwellers are also navigating tighter living spaces and more dynamic routines. With Snap 'N Go, we expand Coleman's Americana legacy while delighting new audiences.

Available in three sizes, 35qt, 45qt and 55qt, and three colorways, Blue Sky, Sapphire, and Mussel, Snap 'N Go starts at $199.99 and brings a new level of versatility, performance, and practicality to the cooler category. The Snap 'N Go™ collection is available on Coleman.com and through Amazon, Dick's Sporting Goods, REI, and other select retail partners nationwide.

For more information, visit Coleman.com or follow Coleman on social media at @colemanusa.

*Leakproof and insulated rigid coolers made from hard plastic, specifically PP (Polypropylene) or PE (Polyethylene). 

ABOUT COLEMAN
For over 120 years, The Coleman Company, Inc. has been a trusted partner for unforgettable moments outside. Whether you're cheering on your team or enjoying a cookout with friends, Coleman makes every outdoor adventure more memorable. We believe that the joy of outdoor gatherings brings people closer together—strengthening bonds and creating lasting memories. To learn more, visit coleman.com and follow us on Instagram.

ABOUT NEWELL BRANDS
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments. 

Media Contacts:
Alison Brod Marketing + Communications
Newell@abmc-us.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/coleman-unveils-snap-n-go-the-worlds-first-collapsible-hard-cooler-302712924.html

SOURCE Newell Brands

FAQ

What is Snap 'N Go from Coleman (NWL) and when was it announced?

Snap 'N Go is a collapsible hard cooler announced March 17, 2026. According to Coleman, it combines hard-cooler durability with a collapse-to-one-third design for easier storage and transport.

How long does the Snap 'N Go cooler keep items cold (Coleman NWL)?

Snap 'N Go provides up to 64 hours of cold retention. According to Coleman, the insulated rigid design maintains long-lasting cold while remaining collapsible for storage convenience.

What sizes and colors does Coleman offer for Snap 'N Go (NWL)?

Coleman offers Snap 'N Go in 35qt, 45qt, and 55qt sizes and three colorways. According to Coleman, colors include Blue Sky, Sapphire, and Mussel to suit varied consumer preferences.

How quickly does the Coleman Snap 'N Go (NWL) collapse and expand?

Snap 'N Go expands to full size and collapses in under 10 seconds. According to Coleman, the quick-action design supports fast setup and compact storage for active lifestyles.

Where can investors and customers buy Coleman Snap 'N Go (NWL) and what is the price?

Snap 'N Go is sold on Coleman.com and at retailers like Amazon, Dick's Sporting Goods, and REI, starting at $199.99. According to Coleman, the collection is available nationwide through select partners.

What transport features does Coleman Snap 'N Go offer for consumers (NWL)?

Snap 'N Go offers dual carry modes: vertical when collapsed and horizontal when open. According to Coleman, dual modes improve handling in tight spaces and ease trunk loading or long-distance carrying.