Crock-Pot® Brand and Valspar® Team Up to Bring Color to the Heart of the Home
Crock-Pot’s new Design Series slow cookers are tied to curated Valspar paint palettes and a short-term kitchen refresh sweepstakes.
Rhea-AI Summary
Newell Brands (NWL), through its Crock-Pot Brand, announced a collaboration with Valspar to launch the Crock-Pot Brand x Valspar Color-Drenched Kitchen Collection on September 15, 2026.
The collection pairs six new Crock-Pot Design Series slow cooker colorways with matching Valspar paint palettes, each featuring a hero shade and three complementary colors to coordinate walls, cabinetry, trim and accents. Color pairings include Purple Potato, Morning Haze, Light Stone, Ocean Fog, Desert Sage and Chai Cream with specific Valspar paints. The brands are also promoting a Kitchen Refresh Sweepstakes offering a Crock-Pot Design Series slow cooker, a Lowe’s gift card and $1,000 toward a kitchen refresh, planned to run from September 21 to 29, 2026, subject to official rules.
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News Explained
The planned
Key Figures
- Slow cooker colorways
- 6 colorways
- Crock-Pot Brand Design Series collection
- Kitchen refresh prize
- $1,000
- Crock-Pot Brand x Valspar Kitchen Refresh Sweepstakes
- Sweepstakes period
- September 21 through September 29, 2026
- Planned entry period
AI-generated analysis. How Rhea-AI works. Not financial advice.
New collaboration pairs six Crock-Pot Brand Design Series slow cooker colorways with expertly curated Valspar paint palettes to inspire an approachable kitchen refresh
Key Points
- Crock-Pot® Brand and Valspar, two trusted names in the home, are coming together to inspire kitchens that feel more colorful, personal and welcoming.
- Crock-Pot® Brand x Valspar Color-Drenched Kitchen Collection pairs six new Crock-Pot® Brand Design Series slow cooker colorways with expertly curated Valspar paint palettes, making one of 2026's biggest home design trends feel more approachable.
- Crock-Pot® Brand and Valspar are also giving consumers the chance to win a Crock-Pot® Brand Design Series slow cooker in their colorway of choice, a Lowe's gift card to help bring their Valspar color palette to life, and
$1,000
The kitchen has become more than a place to prepare meals—it is where families gather, conversations unfold and everyday moments happen. As color drenching continues to be one of 2026's biggest home design trends, the Crock-Pot® Brand x Valspar collaboration brings approachable inspiration into the kitchen.
Each of the six new Crock-Pot Brand Design Series slow cooker colorways is intentionally paired with a hero Valspar paint shade and three complementary colors designed to work together across walls, cabinetry, trim and accents. The result is an approachable color blueprint helping consumers envision how the color they love on the countertop can inspire the broader kitchen.
"The kitchen has evolved into an extension of our living space, often acting as a space for gathering and entertaining rather than simply preparing meals," said Sue Kim, Director of Color Marketing at Valspar. "The expressive palettes of the collection paired with the Crock-Pot® Brand Design Series slow cookers create a welcoming environment that feels cohesive and joyful for both everyday rituals and special occasions."
At the heart of the collaboration is the Crock-Pot® Brand Design Series, the brand's latest collection of slow cookers blending elevated craftsmanship with a modern-vintage aesthetic. Available in six thoughtfully curated colorways, the collection brings together everyday functionality and countertop-worthy design, giving consumers a natural starting point for building a kitchen which reflects their personal style.
"With the Crock-Pot® Brand Design Series, we wanted to reimagine what a slow cooker can look like in today's kitchen—not only a hardworking appliance, but a beautifully designed piece that feels at home on the countertop," said Mallory Fuller-Guzman, Sr. Manager, Design, Color, Material + Finish at Newell Brands. "Drawing on our consumer and trend insights, our Color, Material + Finish team developed a contemporary color palette designed to complement today's interiors. Now, our partnership with Valspar is helping extend and validate that established color story within the broader home environment, inspiring consumers to create spaces that feel personal and reflective of the way they live."
For consumers looking for a starting point, the Crock-Pot® Brand x Valspar Color-Drenched Kitchen Collection makes coordinating color feel more approachable: choose the Crock-Pot® Brand Design Series slow cooker colorway you love, then explore the corresponding Valspar palette curated to complement it.
Crock-Pot® Brand x Valspar Color-Drenched Kitchen Collection Color Pairings
- Purple Potato — paired with Purple Fury, White Wool, Titanium Man and Tomcat from Valspar.
- Morning Haze — paired with Cottage Door (The 2027 Valspar Color of the Year), Silver Dusk, Blue Kiss and Magnet Dapple from Valspar.
- Light Stone — paired with Voyage, Blue Skylights, Snowed In and Dream Weaver from Valspar.
- Ocean Fog — paired with Renew Blue, Secluded Garden, Du Jour and Green Trellis from Valspar.
- Desert Sage — paired with Seaside Fog, Low Tide, Lemon Edge and Homey Cream from Valspar.
- Chai Cream — paired with Stone Manor, Sunswept Sand, Bistro White and Groundbreaking from Valspar.
To bring the Color-Drenched Kitchen Collection to life beyond the inspiration board, Crock-Pot® Brand and Valspar are giving consumers the chance to refresh their kitchens with a Crock-Pot® Brand Design Series slow cooker in their colorway of choice, a Lowe's gift card to help bring their Valspar color palette to life, and
The Crock-Pot® Brand Design Series slow cookers are available for purchase at Amazon, Walmart, Target as well as additional US retailers. Valspar paint is available at Lowe's and independent home improvement retailers nationwide.
*NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S./D.C., 18+ or age of majority in state of residence, whichever is older. Sweepstakes begins 9/21/26 and ends 9/29/26. Void where prohibited. See Official Rules for complete details, eligibility requirements, prize descriptions, alternate method of entry and winner selection information. Subject to final Legal approval.
About the Crock-Pot Brand
For generations, the Crock-Pot® Brand has helped bring people together around the table with simple, reliable solutions that make mealtime easier. As a trusted name in slow cooking, the Crock-Pot brand continues to evolve for today's home cook with thoughtfully designed products that combine convenience, versatility and style. From everyday family meals to special occasions, Crock-Pot products help make more time for the moments that matter.
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, DYMO, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. Newell Brands is focused on delighting consumers by lighting up everyday moments.
About Valspar
Valspar is an industry-leading paint and coatings brand established in 1806 and part of The Sherwin-Williams Company. Committed to helping DIYers and professional contractors succeed, Valspar offers high-quality interior and exterior paints, durable stains, precision tools and expert guidance. With an extensive color selection and a belief that every space is Made for More™, Valspar helps bring any vision to life. Valspar paint is available at Lowe's and independent retailers nationwide. For more information, visit valspar.com.
Media Contacts:
Alison Brod Marketing + Communications
Newell@abmc-us.com
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SOURCE Crock-Pot
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What is included in the Crock-Pot Brand x Valspar Kitchen Refresh Sweepstakes prizes?
The Kitchen Refresh Sweepstakes offers consumers a chance to receive a Crock-Pot Brand Design Series slow cooker in their preferred colorway, a Lowe’s gift card to help purchase Valspar paint from the corresponding palette, and $1,000 toward a kitchen refresh, with all details governed by the Official Rules.
When does the Kitchen Refresh Sweepstakes run and who can enter?
The Crock-Pot Brand x Valspar Kitchen Refresh Sweepstakes is planned to run from September 21 through September 29, 2026. It is open to legal residents of the 50 U.S. and D.C. who are 18 or older or the age of majority in their state of residence, whichever is older, and is void where prohibited.
Where can consumers buy the Crock-Pot Design Series slow cookers and Valspar paint?
Crock-Pot Brand Design Series slow cookers are available at Amazon, Walmart, Target and additional U.S. retailers. Valspar paint is available at Lowe’s and at independent home improvement retailers nationwide.
What are the six Crock-Pot Design Series colorways and their Valspar pairings?
The six color pairings are: Purple Potato with Purple Fury, White Wool, Titanium Man and Tomcat; Morning Haze with Cottage Door (the 2027 Valspar Color of the Year), Silver Dusk, Blue Kiss and Magnet Dapple; Light Stone with Voyage, Blue Skylights, Snowed In and Dream Weaver; Ocean Fog with Renew Blue, Secluded Garden, Du Jour and Green Trellis; Desert Sage with Seaside Fog, Low Tide, Lemon Edge and Homey Cream; and Chai Cream with Stone Manor, Sunswept Sand, Bistro White and Groundbreaking.