NUK® Partners with Ms. Rachel™ to Launch New Line of Sippy Cups That Support a Smooth Transition From Bottle to First Cup
NUK (NASDAQ: NWL) has announced a strategic partnership with early childhood educator and entertainer Ms. Rachel™ to launch a new line of sippy cups. The collection features two sizes: 5oz for ages 6m+ and 10oz for ages 8m+, designed with spill-proof spouts and removable anti-slip handles to support babies' transition from bottles to cups.
The products are currently available at Target, with planned expansion to Amazon later this month and Walmart in November 2025. NUK, the #1 hospital-trusted brand for feeding, plans to expand the collaboration with a tableware bundle launch in early 2026.
NUK (NASDAQ: NWL) ha annunciato una partnership strategica con l'educatrice e intrattenitrice per la prima infanzia Ms. Rachel™ per il lancio di una nuova linea di bicchieri con beccuccio. La collezione comprende due formati: 150 ml indicati per bambini da 6 mesi in su e 300 ml per bambini da 8 mesi in su, con beccucci anti-perdita e maniglie antiscivolo rimovibili per agevolare il passaggio dal biberon al bicchiere.
I prodotti sono attualmente disponibili da Target, con l'espansione prevista su Amazon entro la fine del mese e l'arrivo su Walmart previsto per novembre 2025. NUK, il brand numero 1 di fiducia negli ospedali per l'alimentazione, prevede di ampliare la collaborazione con il lancio di un set di stoviglie all'inizio del 2026.
NUK (NASDAQ: NWL) ha anunciado una alianza estratégica con la educadora y animadora de la primera infancia Ms. Rachel™ para lanzar una nueva línea de vasos con boquilla. La colección incluye dos tamaños: 150 ml para 6 meses en adelante y 300 ml para 8 meses en adelante, diseñados con boquillas anti-derrame y asas antideslizantes desmontables para facilitar la transición del biberón al vaso.
Los productos están disponibles actualmente en Target, con planes de expansión a Amazon a finales de este mes y a Walmart en noviembre de 2025. NUK, la marca número 1 de confianza en hospitales para la alimentación, planea ampliar la colaboración con el lanzamiento de un conjunto de vajilla a principios de 2026.
NUK (NASDAQ: NWL)가 유아 교육자 겸 엔터테이너인 Ms. Rachel™과 전략적 파트너십을 맺고 새로운 빨대컵 라인을 출시합니다. 이번 컬렉션은 두 가지 크기로 구성되어 있으며, 6개월 이상용 5oz(약 150ml)와 8개월 이상용 10oz(약 300ml)가 포함됩니다. 제품은 누수 방지 스팟과 분리 가능한 미끄럼 방지 손잡이로 젖병에서 컵으로의 전환을 돕도록 설계되었습니다.
제품은 현재 Target에서 판매 중이며, 이달 말 Amazon으로의 판매 확대와 2025년 11월 Walmart 입점을 계획하고 있습니다. 병원에서 가장 신뢰받는 수유 브랜드인 NUK는 2026년 초 식기 번들 출시로 협업을 확대할 예정입니다.
NUK (NASDAQ: NWL) a annoncé un partenariat stratégique avec l'éducatrice et animatrice de la petite enfance Ms. Rachel™ pour lancer une nouvelle gamme de gobelets à bec. La collection comprend deux tailles : 150 ml pour les 6 mois et plus et 300 ml pour les 8 mois et plus, conçues avec des becs anti-fuite et des poignées antidérapantes amovibles pour accompagner la transition du biberon au gobelet.
Les produits sont actuellement disponibles chez Target, avec une expansion prévue sur Amazon plus tard ce mois-ci et chez Walmart en novembre 2025. NUK, la marque n°1 de confiance dans les hôpitaux pour l'alimentation, prévoit d'élargir la collaboration avec le lancement d'un ensemble de vaisselle début 2026.
NUK (NASDAQ: NWL) hat eine strategische Partnerschaft mit der frühkindlichen Pädagogin und Entertainerin Ms. Rachel™ angekündigt, um eine neue Reihe von Trinklernbechern auf den Markt zu bringen. Die Kollektion umfasst zwei Größen: 5 oz für Kinder ab 6 Monaten und 10 oz für Kinder ab 8 Monaten, ausgestattet mit auslaufsicheren Aufsätzen und abnehmbaren, rutschfesten Griffen, um den Übergang von der Flasche zum Becher zu unterstützen.
Die Produkte sind derzeit bei Target erhältlich; eine Ausweitung auf Amazon ist noch diesen Monat geplant, Walmart folgt im November 2025. NUK, die Nr. 1 der in Krankenhäusern vertrauenswürdigsten Marken für Ernährung, plant, die Zusammenarbeit Anfang 2026 mit der Einführung eines Geschirr-Bundles zu erweitern.
- Partnership with high-profile educator Ms. Rachel who has generated over 12 billion YouTube views
- Expanded retail distribution across major channels (Target, Amazon, Walmart)
- Product line expansion planned for early 2026 with tableware bundle
- #1 market position as hospital-trusted feeding brand
- None.
New spill-proof sippy cups help make baby's first sips fun, safe, and developmentally supportive
"NUK has always focused on creating products that help parents and caregivers navigate important transitions with confidence," said Tatia Mueller, Director of Brand Marketing, Baby Care at Newell Brands. "Partnering with Ms. Rachel allows us to combine product innovation with trusted developmental expertise to help make the transition to baby's first cup feel easier and more exciting for both parents and their little ones."
The new sippy cups are designed to support a natural transition from bottle to cup. Each cup in the collection brings together a classic NUK design with kid-friendly features that highlight Ms. Rachel. Product benefits include:
- Soft, spill-proof spout gentle on developing gums
- Easy grip, anti-slip handles that are removeable as baby gains independence
100% spill-proof and leak-proof design for mess-free sipping at home or on the go- BPA-free and dishwasher-safe for simple cleaning
- Available in two sizes: 5oz for ages 6m+ and 10oz for ages 8m+
Known for her gentle, research-based approach to early learning, Ms. Rachel has built a trusted connection with millions of parents and caregivers. NUK's partnership with Ms. Rachel pairs innovative, expertly designed feeding tools with developmental guidance families can feel confident in, making milestone moments easier, more joyful, and rooted in care.
This collection is currently available at Target and will be available on Amazon later this month. The 10oz Learner Cup will also launch at Walmart in November. As part of the continued collaboration, NUK will introduce new feeding solutions in early 2026, including a Ms. Rachel tableware bundle of plates, bowls, and utensils.
Discover the new NUK Ms. Rachel Collection and join the conversation by following @NUK on Instagram and Facebook.
CAA Brand Management, a division of Creative Artists Agency (CAA), negotiated the deal with NUK on behalf of its client Ms. Rachel.
1Based on industry data
About NUK
Every baby is unique and develops at their own pace. As parents, you recognize this from the very first moment and want to nurture your baby's natural growth.
That's why, for 70 years, NUK has designed products based on the deep understanding of how babies develop. Our feeding and solutions are crafted to support your baby's essential needs without disrupting their natural growth. By mimicking natural feeding patterns and comfort, we ensure your baby develops in the most natural way possible.
With NUK, you can be confident you are making the right choices for your baby. Our dedication to recognizing and supporting baby's natural development is why hospitals trust us more than any other brand for feeding.
NUK is owned by Newell Brands, a leading global consumer goods company
About Newell Brands
Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie®, Graco®, Coleman®, Rubbermaid Commercial Products®, Yankee Candle®, Paper Mate®, FoodSaver®, Dymo®, EXPO®, Elmer's®, Oster®, NUK®, Spontex® and Campingaz®. Newell Brands is focused on delighting consumers by lighting up everyday moments.
This press release and additional information about Newell Brands are available on the company's website, www.newellbrands.com.
About Ms. Rachel
Ms. Rachel (co-created by Rachel and Aron Accurso) has amassed over 12 billion views on YouTube and is also available on Netflix. The show blends songs, games and nursery rhymes with expert-backed strategies to help toddlers and their families learn, bond, and thrive. Every video, story, and song is crafted with care to support children's growth, making learning fun, interactive, and a playful way for families to connect. Rachel holds a master's degree in early childhood development and another in music education. She is a passionate advocate for children's rights and serves as an ambassador for several charitable organizations. Aron is a Broadway music director that has composed for theater, choir and, of course, for littles.
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SOURCE Newell Brands
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