Dow Jones Announces the Dow Jones Leadership Institute

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Dow Jones creates a paid executive-education arm led by Alan Murray, launching in 2025

The Institute repurposes Dow Jones' existing executive communities—The Wall Street Journal CEO Council, the CMO, CIO, CCO and CFO networks—into a commercial executive-learning product under Alan Murray's leadership. The business model implied is B2B/B2C executive education and events powered by proprietary journalism, peer networks and data, aimed at monetizing high-margin learning and membership offerings.

Key dependencies and risks include audience conversion from free editorial products to paid programming, the commercial viability of executive education against competitors, and successful integration with existing networks and events. Revenue impact is unclear because no pricing, customer commitments, or financial targets are disclosed, so immediate financial effect should be treated as uncertain.

Watch execution milestones: the public program launch in 2025, initial flagship offerings and enrollment numbers, and any stated pricing or partnership deals over the following 12–18 months. These items will show whether the initiative scales beyond a brand-extension effort into a material commercial revenue stream.

09/03/2024 - 10:00 AM
Media Industry Veteran Alan Murray Named President

NEW YORK, Sept. 3, 2024 /PRNewswire/ -- Dow Jones today announced the creation of the Dow Jones Leadership Institute, a new commercial venture focused on executive learning and leadership and developed to meet the rapidly evolving needs of today's business leaders. The Institute will be led by Alan Murray, former CEO of Fortune Media, a prominent author and speaker on leadership issues, and a long-time veteran of The Wall Street Journal.

Launching in 2025, The Dow Jones Leadership Institute will harness the global reach of the company's leading business news and information services to provide real-time resources for navigating these changes. It will build on the efforts of The Wall Street Journal CEO Council, a community of top business leaders, as well as the CMO Network, CIO Network, CCO Council and CFO Network, to provide essential peer-to-peer learning and information, real-time data and analysis, unparalleled thought leadership, and state-of-the-art executive education and coaching.

"The demands on business leadership have never been greater, and the need for strong, purpose-driven business leaders has never been more clear," said Almar Latour, CEO of Dow Jones and Publisher of The Wall Street Journal. "Transformative technologies, a historic energy transition, geopolitical conflict and political tumult are combining to create unprecedented opportunities and challenges for those running large, complex organizations. Dow Jones is uniquely positioned to help business leaders navigate these transformational times, and under Alan's direction, the Institute is how we will do it."

"Our goal is to help leaders profitably solve the problems of people and planet and create real value for the future," said Murray. "Leadership innovation is essential to meet the demands of the moment. The Dow Jones Leadership Institute will tap into the resources of the world's leading business news and information company as well as the experience and knowledge of today's best business leaders to help light the path forward."

Murray joins Dow Jones following a successful tenure as CEO of Fortune Media, where he oversaw the company's business and editorial operations and expanded its digital and conference franchises. Until earlier this year, he was the author of the CEO Daily newsletter. Prior to joining Fortune in 2015, Murray was president of the Pew Research Center. He also spent over two decades at The Wall Street Journal, serving as deputy managing editor, executive editor online and Washington bureau chief. He was also the Washington bureau chief for CNBC and an author of multiple books.

About Dow Jones

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America's largest newspaper by paid circulation; Barron's, MarketWatch, Mansion Global, Financial News, Investor's Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

View original content to download multimedia:https://www.prnewswire.com/news-releases/dow-jones-announces-the-dow-jones-leadership-institute-302236703.html

SOURCE Dow Jones & Company, Inc.

FAQ

What did Dow Jones (NWS) announce on Sept. 3, 2024 about the new Leadership Institute?

Dow Jones announced the creation of the Dow Jones Leadership Institute, led by Alan Murray, focused on executive learning and launching in 2025.

Who will lead the Dow Jones Leadership Institute and what is his background?

Alan Murray will lead the Institute; he is the former CEO of Fortune Media and a veteran of The Wall Street Journal and Pew Research Center.

When will the Dow Jones Leadership Institute begin operations and what will it offer?

The Institute is scheduled to launch in 2025 and will offer peer-to-peer learning, executive education, coaching, real-time data and analysis.

How will Dow Jones leverage its networks for the Leadership Institute (NWS)?

The Institute will build on the Wall Street Journal CEO Council and the CMO, CIO, CCO and CFO networks to provide peer learning and thought leadership.

What strategic goals did Dow Jones cite for creating the Leadership Institute?

Dow Jones said the Institute aims to help leaders navigate transformative technologies, the energy transition, geopolitical conflict and governance challenges.