Zillow Preview℠ listings are now live on Realtor.com®, offering the same early access on the two most-visited real estate platforms in the country
Zillow and Realtor.com now co-display Preview pre‑market listings, expanding free early‑access exposure for buyers, sellers and participating brokerages.
Rhea-AI Summary
Zillow (Z) and Realtor.com launched Preview℠ listings on both platforms on Sept. 17, 2026, giving buyers simultaneous early access to pre-market homes without special logins or brokerage ties.
The collaboration is described as the largest pre-market syndication effort in U.S. residential real estate, with more than 400 brokerage partners enrolled, including major national brands. Preview homes are clearly labeled and receive enhanced placement in search results and email alerts on both sites, and buyers can save homes, contact the listing agent, pre-book tours and use the extra time to secure financing. Zillow cites survey data that 88% of Americans are at least somewhat interested in viewing pre-listed homes online. Zillow reports that Preview listings generate 18% more views, 9% more shares and 7% more saves than comparable listings in the first 14 days on market.
Positive
- 400+ brokerages enrolled in Zillow Preview, including major national brands
- Preview listings show 18% more views, 9% more shares and 7% more saves in first 14 days
- Zillow and Realtor.com together reach about three-quarters of major portal visitors
- Preview benefits on both platforms are available at no cost to sellers or participating agents
- Survey shows 88% of Americans are at least somewhat interested in viewing pre-listed homes online
- 85% of soon-to-be sellers say they are more likely to hire an agent who can pre-market broadly
Negative
- None.
News Explained
For the now-live Preview program, participating agents receive the service at no cost, direct listing-agent connections are free, and revenue sharing applies only if a qualified connection produces a closed transaction—making that payment opportunity conditional rather than guaranteed.
Key Figures
- Brokerage partners
- More than 400
- Enrolled in Zillow Preview
- Portal visitor reach
- Three-quarters
- Zillow and Realtor.com combined reach of major portal visitors
- Listing views
- 18% more
- Preview listings versus comparable listings during the first 14 days on market
- Listing shares
- 9% more
- Preview listings versus comparable listings during the first 14 days on market
- Listing saves
- 7% more
- Preview listings versus comparable listings during the first 14 days on market
- Buyer interest
- 88%
- Americans at least somewhat interested in viewing pre-listed homes online, according to a Zillow survey
- Agent hiring preference
- 85%
- Soon-to-be sellers more likely to hire an agent offering broad pre-market exposure
Key Terms
pre-market technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
This marks the realization of a collaboration announced in May, and the largest pre-market syndication effort in
"Today we set a new standard for pre-market transparency on Zillow and Realtor.com®," said Christopher Roberts, Zillow's chief product officer. "While others in this industry are moving in the other direction and restricting early listings to private networks, we're proving that broad, public visibility is better for sellers, better for buyers and better for agents."
"It takes a shared commitment to bring two platforms to the table, but on this, we agree: an open marketplace serves buyers and sellers better than a closed one," said Anna Marie Castiglioni, Head of Realtor.com® Next. "Bringing Preview Listings to both platforms means every buyer, on either site, gets access to the same homes at the same time — and every seller gets the benefit of that broad reach."
The collaboration launches as Zillow Preview has already achieved significant scale. More than 400 brokerage partners — including Keller Williams, RE/MAX, Leading Real Estate Companies of the World®, HomeServices of America, Berkshire Hathaway HomeServices, United Real Estate, Engel & Völkers and Side — are enrolled in Zillow Preview, with listing creation continuing to grow.
A more complete search on both platforms
Preview listings are clearly labeled and receive enhanced visibility in search results and email alerts on both Zillow and Realtor.com®.
Once a buyer finds a Zillow Preview or Realtor.com® Preview home, they can:
- Save it to stay updated as more details become available
- Contact the listing agent to get questions answered quickly
- Pre-book a tour to be one of the first in the door when the home is ready for showings
- Use the extra time to connect with a buyer's agent and get pre-approved for a mortgage — so they're ready to act the moment the home goes live
Nearly 9 in 10 Americans (
A bigger stage for sellers and their agents
For sellers, the collaboration delivers pre-market exposure at a scale that wasn't previously possible. Zillow and Realtor.com® together reach three-quarters of major portal visitors, according to Comscore data. Preview listings receive
While sellers prepare their homes for sale, agents can build demand across both platforms simultaneously, turning the time before listing day into a marketing runway. Real buyer behavior during the Preview window — views, saves, tour requests — gives sellers and their agents pricing intelligence before a home officially launches on the MLS. Eighty-five percent of soon-to-be sellers say they'd be more likely to hire an agent who can pre-market their home to the broadest online audience.
As part of this collaboration, agents will receive the same benefits for both their Zillow Preview and Realtor.com® Preview listings, available at no cost to sellers or agents participating through an enrolled brokerage.
Participating agents receive three key benefits:
- Greater visibility: Preview listings receive elevated placement in search results and saved-home alerts during the Preview period on both Zillow and Realtor.com®, helping more buyers discover the home earlier in the listing process.
- Free connections based on buyer choice: Consumers have the choice to connect with the listing agent or with a local buyer's agent, depending on their needs. When a buyer reaches out to the listing agent directly through Zillow or Realtor.com®, those connections are free for the listing agent.
- Revenue participation: If a qualified Preview connection from either a Zillow Preview or Realtor.com® Preview home results in a closed transaction through a qualified partner agent, the listing agent may receive a share of the revenue earned from that transaction, settled through their brokerage. This fee does not increase consumers' or agents' costs. As always, commissions remain negotiable between consumers and the agents representing them.
About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people.
As the most visited real estate app and website in
Zillow's ecosystem spans the entire home journey — from dreaming and shopping to renting, buying, selling and financing.
Zillow Group's affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans®, Zillow Rentals®, Zillow® New Construction, Trulia®, StreetEasy®, Out East®, HotPads®, Follow Up Boss®, ShowingTime® and dotloop®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2026 MFTB Holdco, Inc., a Zillow affiliate.
About Realtor.com®
For over 30 years, Realtor.com® has connected buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 real estate site REALTOR® agents recommend, Realtor.com® delivers consumer connections and a robust suite of marketing tools to support business growth. Realtor.com® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.
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SOURCE Zillow
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How do Preview listings appear to buyers on Zillow and Realtor.com?
Preview homes are clearly labeled as Preview listings and receive enhanced visibility in search results and in saved-home and email alerts on both platforms. Buyers can save these homes, contact the listing agent, pre-book tours for when showings begin and use the additional time to connect with a buyer's agent and get pre-approved for a mortgage.
What advantages does the Preview collaboration offer to home sellers and their agents?
Sellers receive pre-market exposure across Zillow and Realtor.com, which together reach three-quarters of major portal visitors. Zillow reports that Preview listings see higher engagement in the first 14 days on market, and real-time activity such as views, saves and tour requests can give pricing intelligence before the home launches on the MLS. The company states these benefits are provided at no cost to sellers and to agents participating through an enrolled brokerage.
What specific benefits do participating listing agents receive from Preview listings?
Participating agents receive three stated benefits: greater visibility through elevated placement in search and alerts during the Preview period on both sites; free connections when buyers choose to contact the listing agent directly via Zillow or Realtor.com; and potential revenue participation when a qualified Preview connection leads to a closed transaction through a qualified partner agent, with revenue share settled through the brokerage. The fee structure is described as not increasing costs for consumers or agents, and commissions remain negotiable.
Does using Zillow or Realtor.com Preview require special access or memberships for buyers?
No special login or brokerage relationship is required. The companies state that every buyer on either platform gets the same early access to participating pre-market homes when Preview listings go live.
How does buyer choice work when connecting to agents through Preview listings?
For each Preview listing, consumers can choose to connect either with the listing agent or with a local buyer's agent, depending on their needs. When the buyer selects the listing agent through Zillow or Realtor.com, that connection is free for the listing agent.