Where Luxury Listings Rule: Realtor.com® Identifies 13 Markets Where Seven-Figure Homes are the Norm

Rhea-AI Summary

Realtor.com (NWS) data for March 2026 identifies 13 U.S. markets where over half of active listings exceed $1 million, led by Nantucket where 99% of listings are above $1M. The national 90th percentile luxury threshold was $1,249,611, up 3.7% month-over-month but down 2.9% year-over-year.

Resort and island hubs show extreme ultraluxury ceilings, with Rifle (Aspen area) reaching a 99th percentile of $59.2M.

Positive

• National luxury threshold (90th percentile) at $1,249,611
• Nantucket: 99% of listings priced above $1M
• Rifle (Aspen area): 99th percentile at $59.2M
• Million-dollar listing share nationwide: 13.1%

Negative

• 90th percentile is 2.9% lower YoY
• 95th percentile declined 4.9% YoY
• 99th percentile down 3.7% YoY
• Million-dollar listing share fell 0.4 percentage points YoY

News Market Reaction – NWSA

+1.88%

+1.88% Session close to close

In the Apr 8 session, NWSA gained 1.88%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights Realtor.com®’s role as a housing data provider, detailing luxury thresh...

Analysis

This announcement highlights Realtor.com®’s role as a housing data provider, detailing luxury thresholds like a $1,249,611 national 90th percentile and markets where nearly all listings exceed $1M. For NWSA, it continues a series of research-driven releases rather than financial updates. Investors monitoring this theme might track how such reports support brand positioning, traffic, and product initiatives like the recent ChatGPT integration, while noting the stock’s position below its 200-day MA.

Key Figures

Luxury threshold (90th pct.): $1,249,611 MoM change, threshold: 3.7% YoY change, threshold: -2.9% +5 more

8 metrics

Luxury threshold (90th pct.) $1,249,611 National luxury threshold, March 2026

MoM change, threshold 3.7% Month-over-month change in national luxury threshold, March 2026

YoY change, threshold -2.9% Year-over-year change in national luxury threshold, March 2026 vs. 2025

Million-dollar listing share 13.1% National share of listings ≥ $1M, March 2026

Nantucket ≥ $1M share 99% Share of listings at or above $1M in Nantucket, Mass.

Rifle top 1% threshold $59.18M Price where top 1% of listings start in Rifle, Colo. (Aspen area)

U.S. median listing price $415,450 National median listing price used as baseline in report

Ultra-luxury threshold (99th pct.) $5,753,869 National 99th percentile listing price, March 2026

Historical Context

5 past events · Latest: Apr 01 (Negative)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Apr 01	Housing market report	Negative	-0.9%	March 2026 housing report showing softer prices and rising macro risks.
Mar 30	Product launch	Positive	+2.2%	Launch of Realtor.com app in ChatGPT with affordability and search tools.
Mar 26	Renter demographics study	Neutral	-0.0%	Analysis of 2024 ACS renter data across largest U.S. metros.
Mar 25	Industry conference	Neutral	+1.3%	Dow Jones Energy hosting World Chemical Forum 2026 in Texas.
Mar 24	Mobile homes report	Neutral	-1.2%	Study on mobile homes as lower-cost homeownership path and price trends.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent Realtor.com and News Corp news items have mostly seen modest, directionally aligned price moves, with only one notable divergence.

Recent Company History

Over the past weeks, NWSA headlines have centered on Realtor.com® housing research and product updates, plus Dow Jones Energy events. Reports on mobile homes, renter demographics, and the March 2026 housing market established Realtor.com as a data source on affordability and trends. A notable product step was launching the Realtor.com app in ChatGPT on March 30, 2026, which coincided with a +2.23% move. Today’s luxury-focused report continues this pattern of data-driven housing insights rather than company-specific financial disclosures.

Key Terms

micropolitan, percentile, ultraluxury

3 terms

micropolitan technical

"Rifle, Colo., a micropolitan market which encompasses Aspen..."

A micropolitan area is a small, self-contained urban region centered on a town with a modest population—larger than a rural village but smaller than a big city—often serving as a local hub for commerce, healthcare and services. Investors watch these areas because their steady consumer base, local employment trends and property demand can influence revenue and growth for regional companies much like watching a neighborhood can predict how a nearby business will perform.

percentile technical

"Luxury segmentation is based on market-specific price percentiles..."

A percentile shows where a number sits within a group by indicating the percentage of items that are equal to or below it — for example, being in the 80th percentile means you scored higher than 80% of the group. For investors, percentiles turn raw figures like returns, growth rates, or valuation ratios into a simple rank so you can quickly see whether a company, fund or metric is above or below peers, helping with comparisons and risk-aware decisions.

ultraluxury technical

"the 99th percentile indicating ultraluxury. All calculations..."

Ultraluxury describes the highest tier of goods or services sold at very high prices to a tiny, affluent customer base — think bespoke products, exclusive experiences, or limited-run items that signal status. For investors, ultraluxury matters because these offerings usually carry strong pricing power and high profit margins like a highly specialized boutique, but they also depend on wealthy consumers’ confidence and are sensitive to shifts in taste, global wealth trends, and brand reputation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Nantucket leads the nation where nearly 100% of inventory exceeds $1 million, while Aspen (Rifle, Colo.) posts a staggering $59.2 million threshold for the top 1% of listings

AUSTIN, Texas, April 8, 2026 /PRNewswire/ -- In a select group of U.S. markets, high-end pricing isn't just a segment of the market, but the market itself. The Realtor.com^® March Luxury Housing Report highlights 13 specific areas, including Nantucket, Mass.; Aspen, Colo; and Jackson, Wyo., that operate in a pure luxury environment where more than half of all active listings are priced at $1 million or above.

This high-end concentration is set against the broader U.S. luxury housing market, which shows a seasonal firming of monthly prices, even as year-over-year figures remain slightly below 2025 levels. The national luxury threshold (90th percentile) reached nearly $1.25 million in March. While the national entry-level luxury price rose 3.7% month over month, it remains 2.9% lower than one year ago.

"The national luxury market is modestly softer, but stabilizing seasonally as it enters the spring. This month we examined a select group of resort and island destinations that operate in a separate price tier," said Danielle Hale, chief economist at Realtor.com^®. "In these pure luxury markets, the typical home is priced above $1 million and, in some cases, nearly everything for sale exceeds that luxury benchmark. Because the median home in these areas is already a luxury asset, the threshold for the most exclusive properties often reaches levels three to 10 times higher than the national benchmark."

National Luxury Overview: March 2026

Pricing	March 2026	Monthly Change	YoY Change
Luxury Threshold 90th Percentile	$1,249,611	3.7 %	-2.9 %
High-End Luxury Threshold 95th Percentile	$1,997,108	0.5 %	-4.9 %
Ultra Luxury Threshold 99th Percentile	$5,753,869	-0.2 %	-3.7 %
Million-Dollar Listing Share	13.1 %	1.1pp	-0.4pp

Pure Luxury: Where $1 Million is Just the Baseline

The shift toward identifying these pure luxury hubs follows last month's exploration of "accessible luxury," where buyers could break into the top 10% of listings without typical high-end price tags. This month, the data turns to the opposite end of the spectrum: markets where luxury is the standard.

Nantucket, Mass., stands in a category of its own, with 99% of all active listings priced at $1 million or higher. Following closely are Vineyard Haven, Mass. (90%), and Jackson, Wyo. (68%). While coastal and mountain hubs dominate, the report also highlighted Petoskey, Mich., as an unexpected entry. With 53% of its listings priced above $1 million, the Northern Michigan resort town demonstrates how lifestyle-driven demand is creating pockets of pure luxury across the country, including in the Great Lakes region.

"These pure luxury markets are defined by geographic and structural scarcity," said Anthony Smith, senior economist at Realtor.com^®. "Whether it's an island with strict building codes or a mountain valley with limited private land, supply cannot expand to meet demand. This creates an environment where luxury becomes the standard. In Rifle, Colo., a micropolitan market which encompasses Aspen, the top 1% of the market starts at $59.2 million, a figure that dwarfs the ultra-luxury thresholds of even the largest coastal powerhouses like Los Angeles or New York."

Luxury as the Norm: Markets Where Over Half of Listings Exceed $1M

Rank	Area	Metro/Micro	Median Listing Price	10% Most Expensive Listings Start at:	5% Most Expensive Listings Start at:	1% Most Expensive Listings Start at:	Average Annual Million-Dollar Listings Count	Share of Million Dollar Listings
0	USA	Country	$415,450	$1.25M	$1.20M	$5.75M	134,530	13.1 %
1	Nantucket, Mass.	Micro	$4.08M	$10.0M	$12.92M	$25.76M	138	99 %
2	Vineyard Haven, Mass.	Micro	$2.40M	$8.26M	$10.84M	$16.36M	194	90 %
3	Jackson, Wyo.-Idaho	Micro	$1.75M	$10.20M	$18.0M	$39.55M	245	68 %
4	Santa Maria-Santa Barbara, Calif.	Metro	$1.72M	$9.88M	$16.26M	$38.60M	437	69 %
5	Rifle, Colo.	Micro	$1.65M	$16.81M	$25.50M	$59.18M	440	58 %
6	Hailey, Idaho	Micro	$1.44M	$8.50M	$13.0M	$19.80M	145	62 %
7	Kapaa, Hawaii	Micro	$1.40M	$5.89M	$8.49M	$14.70M	233	63 %
8	Napa, Calif.	Metro	$1.29M	$4.98M	$7.40M	$15.98M	309	62 %
9	Salinas, Calif.	Metro	$1.24M	$4.32M	$8.86M	$24.10M	313	62 %
10	Santa Cruz-Watsonville, Calif.	Metro	$1.20M	$2.75M	$4.20M	$9.25M	291	57 %
11	Petoskey, Mich.	Micro	$1.11M	$3.50M	$3.71M	$7.96M	104	53 %
12	San Luis Obispo-Paso Robles, Calif.	Metro	$1.09M	$2.87M	$3.87M	$8.25M	342	55 %
13	Bozeman, Mont.	Metro	$1.01M	$5.83M	$8.94M	$15.43M	345	51 %

(Areas with less than 500 million-dollar listings and at least a 50% share of million-dollar listings)

Extreme Highs: The Ultraluxury Ceiling

The report found that the "ceiling" for real estate varies wildly across the country. While the national 99th percentile threshold sits at roughly $5.75 million, specific resort markets reach much higher:

• Rifle, Colo. (Aspen area): $59.2 million
• Jackson, Wyo.: $39.5 million
• Santa Maria-Santa Barbara, Calif.: $38.6 million
• Nantucket, Mass.: $25.8 million

Methodology

All data in this report is sourced from Realtor.com^® listing trends as of March 2026, reflecting active inventory of existing homes, including single-family residences, condos, townhomes, row homes, and co-ops. Listings reflect only those provided by MLS platforms to Realtor.com^® via a listing feed. New-construction listings are excluded unless actively listed on participating MLSs.

Luxury segmentation is based on market-specific price percentiles, with the 90th percentile representing entry-level luxury, the 95th percentile marking high-end luxury, and the 99th percentile indicating ultraluxury. All calculations are based on listing prices, not final sales prices.

Metropolitan and micropolitan areas are defined using the Office of Management and Budget's OMB-2023 delineations, with Claritas 2025 household estimates used for relative comparisons. Where appropriate, we limited analysis to metros or micros with a minimum threshold of active million-dollar listings on average over the past year to ensure meaningful comparisons.

Historical listing trend data extends to July 2016, but year-over-year comparisons in this report use March 2025 as the baseline.

 Luxury by the Numbers

90th percentile = Entry-level luxury (top 10% of prices)

95th percentile = High-end luxury

99th percentile = Ultraluxury (often rare or custom properties)

About Realtor.com^®

Realtor.com^® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com^® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com^® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.

Media contact: Emily Do, press@realtor.com

 

View original content:https://www.prnewswire.com/news-releases/where-luxury-listings-rule-realtorcom-identifies-13-markets-where-seven-figure-homes-are-the-norm-302735916.html

SOURCE Realtor.com

FAQ

Which 13 markets did Realtor.com (NWS) identify where most listings exceed $1 million in March 2026?

Realtor.com identified 13 markets including Nantucket, Vineyard Haven, Jackson, and Rifle. According to Realtor.com, these areas have over 50% of active listings priced above $1 million, with Nantucket at 99% and several resort hubs dominating the list.

What is the national luxury threshold for March 2026 and how did it change month-over-month for Realtor.com (NWS)?

The national 90th percentile was $1,249,611, up 3.7% month-over-month. According to Realtor.com, this reflects seasonal firming entering spring despite year-over-year softness versus March 2025.

How extreme are ultraluxury ceilings in top markets reported by Realtor.com (NWS) for March 2026?

Ultraluxury ceilings vary widely; Rifle (Aspen area) tops at $59.2M for the 99th percentile. According to Realtor.com, other peaks include Jackson $39.5M and Santa Maria-Santa Barbara $38.6M.

What share of U.S. listings were million-dollar homes in March 2026 per Realtor.com (NWS)?

Million-dollar listings made up 13.1% of active inventory nationwide in March 2026. According to Realtor.com, that share rose 1.1 percentage points month-over-month but was down 0.4 percentage points year-over-year.

Which market had the highest concentration of million-dollar listings in the Realtor.com (NWS) March 2026 report?

Nantucket had the highest concentration, with 99% of active listings above $1 million. According to Realtor.com, Nantucket's median listing price was $4.08M, reflecting island scarcity and strong luxury demand.

How did Realtor.com (NWS) define luxury tiers and what data did they use for the March 2026 report?

Luxury tiers use price percentiles: 90th for entry-level, 95th for high-end, 99th for ultraluxury. According to Realtor.com, calculations rely on active listing prices from MLS feeds as of March 2026, excluding most new construction.