ATSC 3.0 is the latest digital television broadcast standard that delivers higher-resolution video and audio, more reliable reception, and internet-style data services through the same over-the-air signal. For investors, it represents a platform upgrade—like moving from a basic phone to a smartphone for TV—that can create new revenue streams (targeted ads, interactive services, equipment sales) and change competitive dynamics for broadcasters, device makers, and service providers.
designated market areastechnical
Designated market areas (DMAs) are geographic regions that group households by their primary television and media viewing patterns, used to measure audience size and reach. Investors use DMAs to gauge how widely a company’s advertising, product promotions, or media exposure will be seen in particular regions—like using postal delivery zones to estimate how many people a flyer will reach—helping assess regional market strength and revenue potential.
4k uhdtechnical
4K UHD (Ultra High Definition) is a display resolution about four times sharper than standard high definition, typically 3840 × 2160 pixels, which means many more tiny dots make up the picture for clearer, more detailed images. Investors care because demand for 4K-capable TVs, cameras, streaming services and content-production tools affects sales, supply chains and bandwidth needs—similar to how upgrading from a low- to high-resolution photograph can change the value of the camera and printing equipment.
hdrtechnical
High-dose-rate (HDR) refers to a form of localized radiation therapy that delivers a strong, concentrated beam of radiation to a targeted spot for a short time, often using a temporary implant placed close to a tumor. Investors care because HDR treatments can offer faster procedures, shorter hospital stays and potentially better targeting than traditional options, which can affect adoption of related devices, treatment volumes, reimbursement and therefore a healthcare company's revenue prospects.
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IRVING, Texas--(BUSINESS WIRE)--
Nexstar Media Group, Inc. (NASDAQ: NXST), today announced the successful launch of ATSC 3.0 (NextGen TV) in the Cleveland, Ohio, television market, with the next-generation broadcast standard now deployed across all of the top 25 U.S. designated market areas (DMAs).
As the largest remaining market yet to deploy ATSC 3.0, Cleveland had been unable to launch due to structural limitations in available broadcast spectrum and station participation. However, following Nexstar’s 2024 acquisition of WBNX-TV, Nexstar contributed the station’s spectrum to the ATSC 3.0 effort, enabling the entire Cleveland market to align the necessary technical and operational resources necessary to move forward. This is a clear example of how strategic industry consolidation can accelerate innovation and deliver meaningful benefits to consumers.
The transition makes Cleveland the last large U.S. market to complete deployment of ATSC 3.0, a milestone that effectively establishes nationwide availability of the new broadcast standard in all major markets.
ATSC 3.0 technology provides viewers with a significantly enhanced experience, including:
Interactive content and enhanced data services, including a terrestrial backup to GPS
Superior picture quality, including 4K UHD and HDR capabilities
Immersive audio
Advanced emergency alerting features
“Completing this ATSC 3.0 transition represents a significant milestone in the nationwide transformation of broadcast capabilities and is the first step to bringing a host of benefits to consumers in the Cleveland DMA,” said Brett Jenkins, Nexstar’s Chief Technology & Digital Officer. "NextGen TV service also opens up opportunities for EdgeBeam Wireless, our joint venture, to offer its services to customers looking to take advantage of the benefits of data delivery over a broadcast system for such applications as high-precision positioning, digital signage, and enhancing public safety.”
Viewers in the Cleveland market can access NextGen TV broadcasts with a compatible television set or external receiver. Existing ATSC 1.0 services will continue to be available during the transition period to ensure uninterrupted access.
About Nexstar Media Group:
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms. For more information, please visit nexstar.tv.
