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TEGNA and Houston Comets Announce Partnership to Broadcast Games Locally on KHOU and KTBU

The agreement gives KHOU and TEGNA a role in advertising and sponsorship sales for Comets broadcasts on their stations.

(Neutral)

Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

Tags
partnership

TEGNA, a Nexstar Media Group (NASDAQ: NXST) subsidiary, announced a multi-year Houston Comets broadcast partnership starting with the 2027 season.

Every locally available Comets game will air live and free over the air on KTBU, with select games simulcast on KHOU. Games will also be simulcast on Space City Home Network and its SCHN+ streaming service. KHOU becomes a founding marketing partner and will produce exclusive Comets content year-round across its newscasts, streaming channel and digital platforms. KHOU and TEGNA will also participate in advertising and sponsorship sales for the broadcasts on their stations.

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Positive

  • Minor point. Forward-looking: it has not happened yet and may not happen.Multi-year Houston Comets partnership adds local game broadcasts to KTBU and KHOU starting with the 2027 season.
  • Minor point. Forward-looking: it has not happened yet and may not happen.Advertising and sponsorship sales role gives KHOU and TEGNA commercial participation in broadcasts on their stations.

Negative

  • None.

Key Figures

Broadcasts begin: 2027 season
Broadcasts begin
2027 season
Locally available Comets games begin airing on KTBU

Key Terms

connected tv (ctv), over-the-top (ott)
2 terms
connected tv (ctv) technical
"hundreds of websites, mobile and Connected TV (CTV) apps"
Connected TV (CTV) is a television set that uses an internet connection to stream video apps and services instead of or alongside traditional broadcast or cable signals. For investors it matters because CTV shifts where viewers spend time and how ads are bought and measured, creating new revenue opportunities and competitive pressures for media companies much like a smartphone changed where people spend their attention and advertisers place their money.
over-the-top (ott) technical
"Premion, a leading Connected TV and Over-the-Top (OTT) advertising platform"
Over-the-top (OTT) describes video, audio or messaging services delivered directly to consumers over the internet instead of through traditional cable, satellite or phone-company systems. For investors, OTT signals a different business model—revenue comes from subscriptions, ads or direct purchases and success depends on subscriber growth, retention and content costs—so it changes where and how media companies make money, similar to shops selling directly online rather than through a mall.

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KHOU becomes a founding marketing partner as the four-time WNBA champion Comets return home

MCLEAN, Va. and HOUSTON, Oct. 22, 2026 (GLOBE NEWSWIRE) -- TEGNA Inc. (NASDAQ: NXST) and the Houston Comets today announced a multi-year partnership, making KHOU and KTBU the local broadcast home of the Comets. Starting with the team’s 2027 season, locally available Comets games will air free over-the-air on KTBU, with select games simulcast on KHOU, TEGNA’s CBS affiliate in Houston. The games will also be simulcast on Space City Home Network, the team’s regional sports network, and on SCHN+, the direct-to-consumer streaming service.

As a founding marketing partner for the team, KHOU will create new and exclusive Comets content year-round, providing coverage across its newscasts, 24/7 streaming channel and digital platforms. KHOU and TEGNA will also play a key role in advertising and sponsorship sales for the team’s broadcasts on the stations.

“The Comets’ return to Houston is a big moment for the city, and we’re proud to be part of it,” said Brad Ramsey, senior vice president and head of sports rights, TEGNA. “This partnership expands our WNBA footprint and lets us connect the team with the community, bringing fans closer to the Comets on and off the court, all year.”

“Bringing the Comets back to Houston is about reigniting the passion, pride and energy that have always connected this organization with its fans and community,” said Gretchen Sheirr, President of Business Operations for the Houston Rockets and Comets. “As the WNBA continues to reach new heights, we’re thrilled to partner with TEGNA to make Comets basketball more accessible to fans across the Houston area through free, over-the-air broadcasts on KTBU and additional coverage on KHOU. We’re excited to bring fans closer to the action and deliver outstanding coverage as we begin this exciting new chapter in Comets history.”

One of the WNBA’s original eight franchises, the Comets won the league’s first four championships and helped create the early identity and success of the league. Houston’s return to the WNBA comes during a period of extraordinary momentum for the league, which plans to expand to 18 teams by 2030.

“KHOU has covered Houston sports for decades, and the Comets’ homecoming is a story we’ve been waiting to tell,” said David Loving, president and general manager, KHOU. “As a founding partner, we’re ready to bring Comets action to fans across the region.”

How to watch:

  • KTBU (channel 55): Every locally available game airs live on KTBU.
  • KHOU 11: Select games each season are simulcast on KHOU.
  • Over the air: Fans can watch for free with an antenna.
  • On Space City Home Network and SCHN+ streaming service.


About TEGNA

TEGNA Inc. is a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST), operating independently of Nexstar consistent with the Hold Separate Order issued by the United States District Court for the Eastern District of California on April 17, 2026. TEGNA is a multiplatform media company operating 64 local television stations in 51 U.S. markets, and hundreds of websites, mobile and Connected TV (CTV) apps, and Premion, a leading Connected TV and Over-the-Top (OTT) advertising platform.

For TEGNA media inquiries, contact: 
Molly McMahon
Sr. Director, Corporate Communications
703-873-6422
mmcmahon@tegna.com

For Houston Comets media inquiries, contact: 
Tracey Hughes
Vice President of Communications
Houston Rockets | Houston Comets | Toyota Center
713-758-7335
traceyh@rocketball.com


FAQ

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When and where will TEGNA broadcast Houston Comets games?

Starting with the 2027 season, every locally available Comets game will air live on KTBU, with select games simulcast on KHOU. Fans can watch the over-the-air broadcasts free with an antenna. Games will also be simulcast on Space City Home Network and SCHN+.

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