Nayax to Showcase New Digital Commerce Products for Specialty and Fashion Retail at NRF 2026
Rhea-AI Summary
Nayax (Nasdaq: NYAX) will exhibit at NRF 2026 January 11–13, 2026 at the Jacob K. Javits Convention Center in New York, Booth #6211, Floor 3. The company plans to showcase new digital commerce products and platform enhancements tailored to enterprise specialty and fashion retailers.
Highlights include an expanded retail offering that integrates payments, hardware, loyalty, POS, and inventory management for multi-store environments, automated inventory tagging, visually driven product exploration, and analytics that link digital engagement to in-store transactions.
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News Market Reaction
On the day this news was published, NYAX declined 2.90%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peers show mixed but mostly positive moves, with RZLV up 7.05%, FLYW up 1.87%, and NTCT up 0.86%, while PRGS is roughly flat at -0.02%. No momentum scanner signals or same-day peer news indicate a broader sector catalyst.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 17 | Strategic partnership | Positive | +0.0% | UK partnership to integrate Nayax POS devices into Unipaas platform. |
| Dec 10 | Debt & warrants offering | Neutral | +3.5% | Completion of Israeli notes and warrants offering raising NIS 565.6M. |
| Dec 08 | Offering results | Neutral | -0.5% | Preliminary results of Israeli notes and warrants tender to investors. |
| Dec 04 | Acquisition | Positive | +4.5% | Acquisition of Lynkwell, an AI-enabled EV charging platform, for $25.9M. |
| Nov 19 | Earnings report | Positive | +9.4% | Q3 2025 results with strong revenue growth, EBITDA and updated guidance. |
Across the last five news events, all showed aligned or constructive price reactions, including positive responses to earnings, acquisition, and financing announcements.
Over the past few months, Nayax reported strong Q3 2025 results with revenue of $104.3M, improved margins, and reaffirmed at least 25% organic growth, which was followed by a 9.36% price gain. The company then announced the $25.9M cash acquisition of Lynkwell, funded from cash on hand, with the stock up 4.45%. Subsequent Israeli notes and warrants offerings raised over NIS 565M, with modestly positive and slightly negative reactions. A recent UK payments partnership saw a flat price move, suggesting generally constructive responses to strategic updates.
Market Pulse Summary
This announcement highlights Nayax’s plan to showcase expanded digital commerce and retail management capabilities at NRF 2026, targeting enterprise specialty and fashion retailers. The focus on unified payments, point-of-sale, loyalty, and inventory tools builds on prior strategic moves, including acquisitions and financing to support growth. Investors may watch future updates on retailer adoption, transaction volumes, and how these platform enhancements contribute to revenue mix and profitability.
Key Terms
point-of-sale technical
AI-generated analysis. Not financial advice.
HERZLIYA, Israel, Jan. 06, 2026 (GLOBE NEWSWIRE) -- Nayax Ltd. (Nasdaq: NYAX; TASE: NYAX), a global commerce enablement, payments, and loyalty platform designed to help merchants scale their business, today announced its participation in NRF 2026, taking place January 11–13, 2026 at the Jacob K. Javits Convention Center in New York.
At NRF 2026, Nayax will showcase new products and platform enhancements designed for enterprise specialty and fashion retailers. The presentation will highlight Nayax’s expanded retail offering, combining payments, hardware, loyalty, point-of-sale, and retail inventory management software to support retail operations across physical and digital channels.
The Nayax platform is designed for multi-store retail environments and supports centralized configuration and management, enabling retailers to deploy and operate consistent systems across store networks while reducing operational complexity.
Nayax will demonstrate digital commerce and merchandising capabilities that support how customers discover, browse, and engage with products across online and in-store touchpoints. These include improvements to search and navigation through automated tagging of inventory, visually driven product exploration, and tools that allow retailers to better understand customer behavior and measure how digital activity translates to in-store transactions.
“NRF 2026 is an opportunity to demonstrate how Nayax is expanding its retail platform to support the operational and customer engagement needs of enterprise specialty and fashion retailers,” said Keren Sharir, President of Nayax. “By combining payments, POS and inventory management software, and loyalty capabilities on a single platform, we help retailers operate more efficiently and maintain consistency across channels.”
Nayax will exhibit at Booth #6211, Floor 3. For more information, please visit www.nayax.com or https://nrfbigshow.nrf.com.
About Nayax
Nayax is a global commerce enablement, payments and loyalty platform designed to help merchants scale their business. Offering a complete solution including localized cashless payment acceptance, management suite, and loyalty tools, it enables merchants to conduct commerce anywhere, at any time. With foundations and global leadership in serving unattended retail, Nayax has transformed into a comprehensive solution focused on our customers’ growth across multiple channels. Globally recognized as a payment facilitator, it has 12 global offices, approximately 1,200 employees, and connections to more than 80 merchant acquirers and payment method integrations. Nayax’s mission is to improve our customers’ revenue potential and operational efficiency — effectively and simply. For more information, please visit www.nayax.com.
Forward-Looking Statements
This press release contains statements that constitute forward-looking statements. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as “anticipate,” “believe,” “could,” “expect,” “should,” “plan,” “intend,” “estimate” and “potential,” among others. Forward-looking statements include, but are not limited to, statements regarding our intent, belief or current expectations. Forward-looking statements are based on our management’s beliefs and assumptions and on information currently available to our management. Such statements are subject to risks and uncertainties, and actual results may differ materially from those expressed or implied in the forward-looking statements due to various factors, including, but not limited to: our expectations regarding general market conditions, including as a result of the COVID-19 pandemic and other global economic trends; changes in consumer tastes and preferences; fluctuations in inflation, interest rate and exchange rates in the global economic environment; the availability of qualified personnel and the ability to retain such personnel; changes in commodity costs, labor, distribution and other operating costs; our ability to implement our growth strategy; changes in government regulation and tax matters; other factors that may affect our financial condition, liquidity and results of operations; general economic, political, demographic and business conditions in Israel, including the ongoing war in Israel that began on October 7, 2023 and global perspectives regarding that conflict; the success of operating initiatives, including advertising and promotional efforts and new product and concept development by us and our competitors; and other risk factors discussed under “Risk Factors” in our annual report on Form 20-F filed with the SEC on March 4, 2025 (our “Annual Report”). The preceding list is not intended to be an exhaustive list of all of our forward-looking statements. The forward-looking statements are based on our beliefs, assumptions and expectations of future performance, taking into account the information currently available to us. These statements are only estimates based upon our current expectations and projections about future events. There are important factors that could cause our actual results, levels of activity, performance or achievements to differ materially from the results, levels of activity, performance or achievements expressed or implied by the forward-looking statements. In particular, you should consider the risks provided under “Risk Factors” in our Annual Report. You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future results, levels of activity, performance and events and circumstances reflected in the forward-looking statements will be achieved or will occur. Each forward-looking statement speaks only as of the date of the particular statement. Except as required by law, we undertake no obligation to update publicly any forward-looking statements for any reason, to conform these statements to actual results or to changes in our expectations.
Public Relations Contact:
Scott Gamm
Strategy Voice Associates
Scott@strategyvoiceassociates.com
Investor Relations Contact:
Aaron Greenberg
Chief Strategy Officer
IR@nayax.com
FAQ
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