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Hudson Valley Investment Advisors Rebrands to Orange Investment Advisors, Launching a New Era of Unified Financial Services, Corporate Integration, and Growth in Additional Markets

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Orange County Bancorp (NASDAQ:OBT) announced on October 8, 2025 that Hudson Valley Investment Advisors will rebrand as Orange Investment Advisors, aligning the advisory arm with Orange Bank & Trust Company for a single, synergistic client experience.

The company said advisory teams, investment strategy, philosophy, and the investment committee will remain unchanged. The rebrand follows HVIA's founding in 1996 and its acquisition by Orange County Bancorp in 2012. The new brand identity will be rolled out across client communications, digital platforms, and marketing materials in the coming weeks.

Management described the change as a milestone to unify core businesses and strengthen local wealth-management capabilities.

Orange County Bancorp (NASDAQ:OBT) ha annunciato il 8 ottobre 2025 che Hudson Valley Investment Advisors si rinominerà in Orange Investment Advisors, allineando la divisione advisory con Orange Bank & Trust Company per offrire un'esperienza clientela unica e sinergica.

L'azienda ha dichiarato che i team di advisory, la strategia di investimento, la filosofia e il comitato di investimento rimarranno invariati. Il rebrand segue la fondazione di HVIA nel 1996 e la sua acquisizione da parte di Orange County Bancorp nel 2012. La nuova identità di marca verrà introdotta nelle comunicazioni con i clienti, nelle piattaforme digitali e nei materiali di marketing nelle prossime settimane.

La direzione ha descritto il cambiamento come una tappa fondamentale per unificare i core business e rafforzare le capacità di gestione patrimoniale locali.

Orange County Bancorp (NASDAQ:OBT) anunció el 8 de octubre de 2025 que Hudson Valley Investment Advisors se reconvertirá como Orange Investment Advisors, alineando la rama de asesoría con Orange Bank & Trust Company para una experiencia del cliente única y sinérgica.

La compañía dijo que los equipos de asesoría, la estrategia de inversión, la filosofía y el comité de inversiones permanecerán sin cambios. El cambio de marca se produce tras la fundación de HVIA en 1996 y su adquisición por Orange County Bancorp en 2012. La nueva identidad de marca se implementará en las comunicaciones con los clientes, las plataformas digitales y el material de marketing en las próximas semanas.

La dirección describió el cambio como un hito para unificar los negocios principales y fortalecer las capacidades locales de gestión de patrimonios.

Orange County Bancorp(NASDQ:OBT)2025년 10월 8일 Hudson Valley Investment Advisors가 Orange Investment Advisors로 리브랜딩되어 Orange Bank & Trust Company와 함께 단일하고 시너지를 제공하는 고객 경험으로 정렬될 것이라고 발표했습니다.

회사는 자문 팀, 투자 전략, 철학 및 투자위원회는 변함없이 유지될 것이라고 밝혔습니다. 이번 리브랜딩은 HVIA가 1996년 설립되고 2012년 Orange County Bancorp에 인수된 사실을 따라오는 것입니다. 새로운 브랜드 아이덴티티는 향후 몇 주 안에 고객 커뮤니케이션, 디지털 플랫폼 및 마케팅 자료에 걸쳐 도입될 예정입니다.

경영진은 이러한 변화를 핵심 비즈니스를 하나로 통합하고 지역 자산관리 역량을 강화하는 이정표로 설명했습니다.

Orange County Bancorp (NASDAQ:OBT) a annoncé le 8 octobre 2025 que Hudson Valley Investment Advisors se renommera Orange Investment Advisors, alignant la branche de conseil avec Orange Bank & Trust Company pour une expérience client unique et synergique.

La société a indiqué que les équipes de conseil, la stratégie d’investissement, la philosophie et le comité d’investissement resteraient inchangés. Le rebranding fait suite à la fondation de HVIA en 1996 et à son acquisition par Orange County Bancorp en 2012. La nouvelle identité de marque sera déployée dans les communications avec les clients, sur les plateformes numériques et dans les supports commerciaux au cours des prochaines semaines.

La direction a décrit ce changement comme une étape importante pour unifier les activités principales et renforcer les capacités locales de gestion de patrimoine.

Orange County Bancorp (NASDAQ:OBT) hat am 8. Oktober 2025 bekannt gegeben, dass Hudson Valley Investment Advisors sich in Orange Investment Advisors umbenennen wird und die Beratungsabteilung mit der Orange Bank & Trust Company für ein einheitliches, synergistisches Kundenerlebnis zusammengeführt wird.

Das Unternehmen sagte, dass Beratungs-Teams, Anlagestrategie, Philosophie und der Anlageausschuss unverändert bleiben. Die Rebranding folgt auf HVIA's Gründung im Jahr 1996 und dessen Übernahme durch Orange County Bancorp im Jahr 2012. Die neue Markenidentität wird in den kommenden Wochen über Kundenkommunikation, digitale Plattformen und Marketingmaterialien ausgerollt.

Das Management beschrieb die Änderung als Meilenstein zur Vereinheitlichung der Kernbereiche und zur Stärkung der lokalen Vermögensverwaltungskapazitäten.

Orange County Bancorp (NASDAQ:OBT) أعلنت في 8 أكتوبر 2025 أن Hudson Valley Investment Advisors ستعيد تسمية نفسها إلى Orange Investment Advisors، موحِّهة ذراع الاستشارات مع Orange Bank & Trust Company لتوفير تجربة عميل موحّدة ومتّسقة.

أفادت الشركة بأن فرق الاستشارة، واستراتيجية الاستثمار، والفلسفة، ولجنة الاستثمار ستبقى دون تغيير. تسبق إعادة التسمية تأسيس HVIA في عام 1996 وشرائها من قبل Orange County Bancorp في عام 2012. سيتم طرح الهوية العلامية الجديدة عبر الاتصالات مع العملاء والمنصات الرقمية ومواد التسويق في الأسابيع المقبلة.

وصف الإدارة التغيير بأنه milestone يوحّد الأعمال الأساسية ويقوّي قدرات إدارة الثروات المحلية.

Orange County Bancorp (NASDAQ:OBT)2025年10月8日宣布,Hudson Valley Investment Advisors 将重新命名为 Orange Investment Advisors,使咨询业务与 Orange Bank & Trust Company 对齐,以提供单一、协同的客户体验。

公司表示,咨询团队、投资策略、理念和投资委员会将保持不变。此次重塑品牌是在 HVIA 于1996年成立并于2012年被 Orange County Bancorp 收购之后进行的。新的品牌形象将在未来几周在面向客户的沟通、数字平台和市场材料中逐步推出。

管理层将这一变革描述为一个里程碑,旨在统一核心业务并加强本地财富管理能力。

Positive
  • Rebrand aligns advisory business with Orange Bank for unified client experience
  • Company states advisory teams and investment committee remain unchanged
  • Brand rollout across digital and client communications scheduled in coming weeks
Negative
  • Rebranding rollout may cause short-term client communication or recognition disruption

MIDDLETOWN, N.Y., Oct. 08, 2025 (GLOBE NEWSWIRE) -- Orange County Bancorp, Inc. announced today that Hudson Valley Investment Advisors (HVIA) is rebranding as Orange Investment Advisors to create a streamlined experience for clients and staff and a single, synergistic brand with Orange Bank & Trust Company (Orange Bank).

“We want to assure all clients that while the name is changing, your advisory team, investment strategy, investment philosophy, and the investment committee will remain the same,” said Mark Lazarczyk, COO and Chief Compliance Officer at Orange Investment Advisors. “This integration is a significant development that will allow us to better serve our clients with a cohesive approach to their financial needs.”

Founded in 1996 and acquired by Orange County Bancorp, Inc. in 2012, Orange Investment Advisors has earned a strong reputation for disciplined investment strategies and client-focused service. The new brand identity will be rolled out across all client communications, digital platforms, and marketing materials in the coming weeks.

“The launch of Orange Investment Advisors marks a significant milestone in unifying our core businesses,” said Michael Gilfeather, President and CEO of Orange County Bancorp, Inc. “This rebranding enhances our brand consistency and strengthens our resolve to help clients build and preserve wealth with trusted, local expertise.”

About Orange County Bancorp Inc.
Orange County Bancorp, Inc. is the parent company of Orange Bank & Trust Company and Orange Investment Advisors (formerly, Hudson Valley Investment Advisors, Inc.). Orange Bank & Trust Company is an independent bank that began with the vision of 14 founders over 130 years ago. It has grown through innovation and an unwavering commitment to its community and business clientele to approximately $2.6 billion in total assets. Orange Investment Advisors is a Registered Investment Advisor in Goshen, NY. It was founded in 1996 and acquired by the Orange County Bancorp, Inc. in 2012.

Contact:
Candice Varetoni
AVP Marketing Officer
cvaretoni@orangebanktrust.com


FAQ

What did Orange County Bancorp (OBT) announce on October 8, 2025 about Hudson Valley Investment Advisors?

The company announced HVIA will rebrand as Orange Investment Advisors to align with Orange Bank and unify client services.

Will Hudson Valley Investment Advisors' investment team or strategy change after the OBT rebrand?

No—management said the advisory team, investment strategy, investment philosophy, and investment committee will remain the same.

When will Orange Investment Advisors' new brand identity be visible to clients for OBT?

The new brand identity will be rolled out across client communications, digital platforms, and marketing materials in the coming weeks.

How does the OBT rebrand affect clients' accounts with Hudson Valley Investment Advisors?

The company indicated the rebrand is nominal and clients' advisory relationships and strategies will continue unchanged.

Why is Orange County Bancorp rebranding HVIA to Orange Investment Advisors (OBT)?

Management said the rebrand creates a streamlined, single brand to provide a cohesive approach to client financial needs and unify core businesses.

Does the OBT announcement mention any changes to fees, products, or leadership at Orange Investment Advisors?

No—management confirmed no changes to the advisory team or investment committee; no fee or product changes were announced.
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