Once Upon a Farm Launches Five New Products Featuring Protein in Largest Portfolio Expansion to Date

(Neutral)

(Very Positive)

Rhea-AI Summary

Once Upon a Farm (OFRM) expands its pouch portfolio with five new product lines launching early April 2026: Meat, Meat & Bone Broth, Legume Blends, Smoothies with Protein & Probiotics and Power Wheels snack bars.

Key facts: refrigerated meat pouches deliver at least 4g protein per serving; smoothies and bars also contain 4g protein. All products are USDA Organic, non‑GMO, with no added sugar and will be sold at select retailers and direct‑to‑consumer.

Positive

Five new product lines launching early April 2026
Meat pouches deliver at least 4g protein per 3.5oz pouch
Smoothies and Power Wheels each contain 4g protein
Products are USDA Organic, non‑GMO, no added sugar
Available at select retailers and direct‑to‑consumer

Negative

Baby meat and legume pouches require refrigerated display in coolers

News Market Reaction – OFRM

+7.21%

+7.21% Session close to close

In the Mar 31 session, OFRM gained 7.21%, reflecting a notable positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock moved +7.2% in the session following this news. A strong positive reaction aligns with the...

Analysis

The stock moved +7.2% in the session following this news. A strong positive reaction aligns with the company’s emphasis on innovation, as seen in earlier product-focused news that coincided with a 1.59% gain. However, shares have traded below the 200-day MA 20.69 and near the 52-week low 15, reflecting a weaker backdrop. Investors have previously sold off after strong earnings despite robust 2025 growth, so sustainability of any sharp move has depended on follow-through rather than headlines alone.

Key Figures

Baby meat pouch protein: ≥4g protein Baby pouch size: 3.5oz Smoothie protein: 4g protein +5 more

8 metrics

Baby meat pouch protein ≥4g protein Each Meat and Meat & Bone Broth baby pouch

Baby pouch size 3.5oz Single serving Meat, Meat & Bone Broth, and Legume Blends pouches

Smoothie protein 4g protein Each Smoothies with Protein & Probiotics pouch

Smoothie size 4oz Single serving Smoothies with Protein & Probiotics pouches

Power Wheels protein 4g protein Each Power Wheels soft and chewy bar

Parent preference refrigerated 72% Parents preferring fresh refrigerated meat puree vs shelf-stable

Parents prioritizing protein 46% U.S. parents of kids ≤3 who say protein is important

Starting age for pouches 6 months and older Age for Meat, Meat & Bone Broth, and Legume Blends

Historical Context

3 past events · Latest: Mar 12 (Positive)

Pattern 3 events

Date	Event	Sentiment	24h Move	Catalyst
Mar 12	Earnings results	Positive	-7.3%	Strong Q4 and FY 2025 sales growth and improved profitability with 2026 guidance.
Mar 02	Product debut	Positive	+1.6%	Debut of meat, bone broth, legume pouches, smoothies and bars at Expo West.
Feb 26	Earnings date set	Neutral	+0.8%	Announcement of timing and access details for Q4 and FY 2025 earnings call.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent history shows a selloff after strong earnings but a modest gain on prior product news, suggesting mixed reactions to fundamentals while innovation headlines have aligned more with positive price moves.

Recent Company History

Over recent months, Once Upon a Farm reported strong Q4 and full-year 2025 results with significant net sales growth and improved profitability, yet the stock fell 7.27% after those earnings on Mar 12. Earlier in March, the company previewed these same protein-focused products at Expo West, with shares rising 1.59%. The current announcement formalizes the largest portfolio expansion to date, reinforcing the product innovation theme highlighted in prior news.

Key Terms

cold-pressure protected (hpp), bone broth, probiotics, usda organic, +1 more

5 terms

cold-pressure protected (hpp) technical

"Each pouch is cold-pressure protected (HPP) to help preserve nutrients..."

Cold-pressure protected (HPP) describes food or beverage products that have been treated with high hydrostatic pressure to kill bacteria and extend shelf life without using heat. Think of it like squeezing a sealed container with intense pressure to eliminate microbes while keeping the product’s fresh taste and texture. For investors, HPP labeling can signal higher production costs but also stronger food safety credentials, longer distribution life, and potential premium pricing or wider retail access.

bone broth medical

"Meat & Bone Broth pouch line adds nourishment and flavor from organic beef bone broth..."

Bone broth is a nutrient-rich liquid made by simmering animal bones and connective tissues to release collagen, minerals and amino acids into a drink or cooking ingredient. Investors watch it because it is marketed as a health-focused, premium food product whose sales, pricing power and growth depend on consumer trends and on how regulators treat labeling and health claims—similar to how specialty coffees command higher prices and scrutiny.

probiotics medical

"Smoothies with Protein & Probiotics for active, older kids..."

Live microorganisms, often called "good" bacteria, that are added to foods or supplements and are intended to support health when taken in sufficient amounts; think of them as friendly tenants that help keep your gut environment balanced. For investors, probiotics matter because consumer demand, scientific evidence, and regulatory rules determine market size, product labeling, manufacturing standards and potential legal or reimbursement risks, all of which affect sales and company valuations.

usda organic regulatory

"Yes, all products from Once Upon a Farm are USDA Organic and Non-GMO."

USDA Organic is a government-backed label that certifies food and farming practices meet specific standards for how crops are grown, animals are raised, and products are processed, without most synthetic pesticides, fertilizers, antibiotics or genetic engineering. For investors, the label acts like a trusted seal that can command higher prices, shape brand positioning and consumer demand, and introduce supply-chain or compliance risks if standards aren’t met.

non-gmo regulatory

"Yes, all products from Once Upon a Farm are USDA Organic and Non-GMO."

Non-GMO means a product or ingredient was produced without genetic modification techniques — the plant or organism’s DNA has not been intentionally altered in a laboratory. Investors care because non-GMO labeling can affect consumer demand, price premiums, shelf access and supply-chain cost; think of it like an organic or “no added hormones” label that can open certain markets, change margins, and create reputational risk or advantage for companies.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google

03/31/2026 - 09:03 AM

Newly Launched Meat, Meat & Bone Broth and Legume Blends, Power Wheels, and Smoothies with Protein & Probiotics support families' evolving nutritional needs from first bites to school snacking

Download High-Res Product Images Here.

BERKELEY, Calif., March 31, 2026 /PRNewswire/ -- Once Upon a Farm, the mission-driven brand known for bringing organic, farm-fresh nutritious snacks and meals to families, is bringing to market an innovative expansion of its pouch product portfolio to include Meat and Meat & Bone Broth, Legume Blends, Smoothies with Protein & Probiotics, as well as a new line of kids' shelf-stable snack bars, Power Wheels. These new organic food products crafted for children from baby through big kid will be available at select retailers and direct-to-consumer at onceuponafarmorganics.com beginning early April 2026.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/once-upon-a-farm/9379951-en-once-upon-a-farm-launches-five-new-organic-nutritious-products

From the very beginning, Once Upon a Farm set out to be a parent's trusted ally at every stage of their little one's feeding journey. This new platform of nutrient-dense pouch options and snack bars continues Once Upon a Farm's mission to deliver the same farm-fresh flavors its community has always loved, now designed to support key development milestones through childhood, whether you're introducing solids, navigating toddler pickiness, or packing school lunches.

"As a parent, watching your child grow is made up of many small, meaningful moments, and food plays a big part in so many of them," said Cassandra Curtis, Co-founder and Chief Innovation Officer at Once Upon a Farm. "From introducing your baby to their first taste of protein to handing your six-year-old a snack before their first practice, we want to be there for every stage, bringing the same organic, farm-fresh nutrition families have trusted from the start. We're not just expanding our product portfolio; we're growing up right alongside your family."

Based on first party research, 72% of parents said they prefer their baby's meat puree to be fresh and refrigerated over highly processed and shelf stable. Once Upon a Farm's Meat and Meat & Bone Broth blends mark the next evolution of the brand's award-winning signature pouches as the first-of-its-kind refrigerated, cold-pressure protected, organic meat, fruit, and vegetable pouches formulated for babies.

Thoughtfully crafted for little ones' protein needs, the Meat and Meat & Bone Broth pouches deliver at least 4g of protein from high-quality meats, including grass-fed beef, free-range chicken and turkey, and raised with no added growth hormones*, no antibiotics, and year-round outdoor access**. Paired with vibrant herbs and spices, each recipe introduces flavor-forward nutrition to help support palate development from the first bite.

The new baby organic Meat pouch line includes five savory varieties in 3.5oz single serving pouches:

The new baby organic Meat & Bone Broth pouch line adds nourishment and flavor from organic beef bone broth or chicken bone broth, including three savory varieties in 3.5oz single serving pouches:

Once Upon a Farm's new organic Legume Blends rounds out the baby pouch expansion with plant-based protein from beans and pumpkin seeds with fruit and veggies in two satisfying combinations in 3.5oz single serving pouches:

Along with expanding its refrigerated baby pouch line, Once Upon a Farm introduced organic Smoothies with Protein & Probiotics for active, older kids, each delivering 4g of protein and added probiotics to help support immune health*, and real fruit and veggie ingredients. Available in two creamy, craveable flavors in 4oz single serving pouches:

Building on the brand's beloved Tractor Wheel Toddler Soft-Baked Bars, Once Upon a Farm is introducing organic Power Wheels, an aged-up evolution of the fan-favorite line, now reimagined as fun-sized soft and chewy bars made with 4g of protein, 100% whole-grain oats, and real fruit and veggie ingredients. The new line of Power Wheels will be available in four- and eight-packs in two kid-approved flavors:

Nearly half (46%) of U.S. parents with children ages three and younger say protein is an important attribute when choosing foods for babies and toddlers, according to Kantar Profiles/Mintel (December 2023). "As a child neurologist and development specialist, I know how important nutrition is in supporting children through so many stages of development, from the rapid brain development that happens in infancy to fueling busy school days filled with learning, play, and activity," said Dr. Shilpa Dass, Child Neurologist and Development Specialist. "Early childhood is a period of remarkable brain and body growth, and offering a variety of nutrient-dense foods, including protein, fruits, vegetables, and legumes, can help support growth, energy, and even palate development."

As always at Once Upon a Farm, all products are organic, non-GMO, contains no added sugar and is free from artificial flavors and colors – just simple, real, nutritious food the entire family will love. Once Upon a Farm's blog shares more information on The Importance of Protein for Kids and When and How to Introduce Meat to Babies. For more information about Once Upon a Farm and its new offerings, visit onceuponafarmorganics.com.

Frequently Asked Questions

Q: What makes Once Upon a Farm's Meat and Meat & Bone Broth pouches different from other baby food pouches?

Once Upon a Farm Meat and Meat & Bone Broth pouches stand out because they combine organic, fully cooked meat with fruit and vegetables in a refrigerated format. Each pouch is cold-pressure protected (HPP) to help preserve nutrients and farm-fresh flavor.

Q: Where can I buy Once Upon a Farm's new products?

Refrigerated baby pouches (Meat, Meat & Bone Broth, and Legume Blends) are sold in the baby food aisle coolers at select retailers.
Smoothies with Protein & Probiotics are sold in the dairy or produce aisles at select retailers.
Power Wheels soft-baked bars are sold in the kids' snack or bar aisle at select retailers.
All products will be available direct-to-consumer at onceuponafarmorganics.com.

Q: What ages are Once Upon a Farm Meat, Meat & Bone Broth and Legume Blends designed for?

Upon a Farm products are designed to support children from starting solids through school age:

Meat, Meat & Bone Broth, and Legume Blends: for babies 6 months and older; ideal for the first introduction to meat and/or legumes. Read more about these offerings here.
Smoothies with Protein & Probiotics and Power Wheels: for kids ages 4 years old and up, designed to support energy and active lifestyles. Read more about these offerings here.

Q: Are Once Upon a Farm products organic?

Yes, all products from Once Upon a Farm are USDA Organic and Non-GMO. In addition, everything from Once Upon a Farm contains no added sugar and is free from artificial flavors and colors.

Q: Where can I buy Once Upon a Farm products?

Once Upon a Farm is available nationwide at retailers such as Whole Foods Market, Target, Kroger, and more, as well as direct-to-consumer at onceuponafarmorganics.com.

^{*When paired with a healthy diet and active lifestyle}
^{*Federal regulations prohibit the use of hormones in poultry}
^{**Per USDA Organic Standards}

About Once Upon a Farm
Once Upon a Farm, PBC (NYSE: OFRM) is redefining the organic kids' food category and shaping the future of food. Guided by its mission to drive systemic improvement in childhood nutrition for a happier, healthier, more equitable world, the Company offers a portfolio of crave-worthy snacks and meals designed for children from babies through big kids. Every Once Upon a Farm product is organic, non-GMO, contains no added sugar and is free from artificial flavors and colors – just simple, real, nutritious food kids ask for and parents trust. For more information visit www.onceuponafarmorganics.com, follow @onceuponafarm on Instagram, Facebook and TikTok.

Media Contact
press@uponafarm.com

Once Upon a Farm introduced organic Smoothies with Protein & Probiotics for active, older kids, each delivering 4g of protein and added probiotics to help support immune health*, and real fruit and veggie ingredients.

Once Upon a Farm is introducing organic Power Wheels, an aged-up evolution of the fan-favorite line, now reimagined as fun-sized soft and chewy bars made with 4g of protein, 100% whole-grain oats, and real fruit and veggie ingredients.

View original content:https://www.prnewswire.com/news-releases/once-upon-a-farm-launches-five-new-products-featuring-protein-in-largest-portfolio-expansion-to-date-302729216.html

SOURCE Once Upon a Farm, PBC

FAQ

When will Once Upon a Farm (OFRM) new products be available?

They will be available beginning early April 2026. According to the company, products will launch at select retailers and direct‑to‑consumer on onceuponafarmorganics.com.

How much protein is in Once Upon a Farm (OFRM) new meat and smoothie pouches?

Each meat pouch and smoothie delivers at least 4g of protein per serving. According to the company, recipes use high‑quality meats and real fruit and veggies.

What differentiates Once Upon a Farm (OFRM) Meat and Meat & Bone Broth pouches?

They combine organic, fully cooked meat with fruits and vegetables in a refrigerated format. According to the company, pouches are cold‑pressure protected (HPP) to help preserve nutrients.

Which retailers will carry Once Upon a Farm (OFRM) new product lines?

Select national retailers will carry the lines, with direct sales online. According to the company, outlets include Whole Foods Market, Target, Kroger, and more.

What ages are Once Upon a Farm (OFRM) new products designed for?

Meat, Meat & Bone Broth, and Legume Blends are for babies 6 months and older. According to the company, Smoothies and Power Wheels are for kids ages 4 and up.

Are Once Upon a Farm (OFRM) new offerings organic and free from added sugar?

Yes; all new products are USDA Organic, non‑GMO, and contain no added sugar. According to the company, they also contain no artificial flavors or colors.