Bay Area Host Committee Names FleishmanHillard as Official Strategic Communications Consultancy for 2026
FleishmanHillard (OMC) has been named the Official Strategic Communications Consultancy for the Bay Area Host Committee (BAHC) in 2026.
FleishmanHillard will act as BAHC's communications division, overseeing strategy, sponsorship and executive communications, media relations, and issues management for a year that includes both the Super Bowl and the World Cup. Mitch Germann will serve as BAHC Head of Communications and lead the agency team, while FH President & CEO J.J. Carter will join the BAHC Advisory Board.
The announcement highlights Germann's 25+ years in sports communications and Carter's nearly three decades of global sports communications leadership and experience building FH's global sports practice.
FleishmanHillard (OMC) è stato nominato Consulente ufficiale di comunicazione strategica per la Bay Area Host Committee (BAHC) nel 2026.
FleishmanHillard agirà come divisione comunicazione della BAHC, supervisionando la strategia, la sponsorizzazione e la comunicazione esecutiva, i rapporti con i media e la gestione delle questioni per un anno che comprende sia il Super Bowl sia la Coppa del Mondo. Mitch Germann ricoprirà il ruolo di Responsabile della comunicazione della BAHC e guiderà il team dell'agenzia, mentre il presidente e CEO di FH J.J. Carter entrerà a far parte del Consiglio Consultivo della BAHC.
L'annuncio mette in evidenza gli oltre 25 anni di Germann nella comunicazione sportiva e i quasi tre decenni di leadership globale nella comunicazione sportiva di Carter e l'esperienza nello sviluppo della pratica sportiva globale di FH.
FleishmanHillard (OMC) ha sido nombrado el Consultor Oficial de Comunicaciones Estratégicas para el Bay Area Host Committee (BAHC) en 2026.
FleishmanHillard actuará como la división de comunicaciones de la BAHC, supervisando la estrategia, patrocinios y comunicaciones ejecutivas, relaciones con los medios y la gestión de asuntos durante un año que incluye tanto el Super Bowl como la Copa del Mundo. Mitch Germann se desempeñará como Jefe de Comunicaciones de la BAHC y liderará al equipo de la agencia, mientras que el presidente y director general de FH, J.J. Carter, se unirá a la Junta Asesora de la BAHC.
El anuncio destaca los más de 25 años de Germann en comunicaciones deportivas y los casi tres décadas de liderazgo global en comunicaciones deportivas de Carter y su experiencia en la construcción de la práctica deportiva global de FH.
FleishmanHillard (OMC)은 2026년 Bay Area Host Committee (BAHC)의 공식 전략 커뮤니케이션 컨설턴트로 선정되었습니다.
FleishmanHillard는 BAHC의 커뮤니케이션 부문으로서 전략, 스폰서십 및 임원 커뮤니케이션, 미디어 관계, 이슈 관리 등을 1년간 감독하게 되며, 이 해에는 슈퍼볼과 월드컵이 포함됩니다. Mitch Germann은 BAHC의 커뮤니케이션 책임자로서 팀을 이끌고, FH의 회장 겸 CEO J.J. Carter는 BAHC 자문위원회에 합류합니다.
발표는 스포츠 커뮤니케이션 분야에서 25년이 넘는 Germann의 경험과 Carter의 글로벌 스포츠 커뮤니케이션 리더십, 그리고 FH의 글로벌 스포츠 실무를 구축한 경험을 강조합니다.
FleishmanHillard (OMC) a été nommé le Consultant officiel en communications stratégiques pour le Bay Area Host Committee (BAHC) en 2026.
FleishmanHillard agira comme la division communications du BAHC, supervisant la stratégie, les partenariats et les communications exécutives, les relations avec les médias et la gestion des enjeux pour une année qui inclut à la fois le Super Bowl et la Coupe du Monde. Mitch Germann assumera le rôle de Responsable des Communications du BAHC et dirigera l'équipe de l'agence, tandis que le président-directeur général de FH, J.J. Carter, rejoindra le Conseil consultatif du BAHC.
L'annonce met en évidence les plus de 25 ans d'expérience de Germann dans les communications sportives et les près de trois décennies de leadership mondial en communications sportives de Carter et son expérience dans le développement de la pratique sportive mondiale de FH.
FleishmanHillard (OMC) wurde zum Offiziellen Beratenden Ansprechpartner für Strategische Kommunikation für das Bay Area Host Committee (BAHC) im Jahr 2026 ernannt.
FleishmanHillard wird als Kommunikationsabteilung der BAHC fungieren und Strategie, Sponsoring und leitende Kommunikation, Medienarbeit und Issues Management für ein Jahr betreuen, das sowohl den Super Bowl als auch die Weltmeisterschaft umfasst. Mitch Germann wird als Leiter der Kommunikation der BAHC fungieren und das Agenturteam führen, während FH-Präsident und CEO J.J. Carter dem Beiratsgremium der BAHC beitritt.
Die Ankündigung hebt Germanns mehr als 25 Jahre Erfahrung in der Sportkommunikation und Carters fast drei Jahrzehnte globale Führung in der Sportkommunikation sowie den Aufbau der globalen Sportpraxis von FH hervor.
فليشمانهيلارد (OMC) تم تعيينها كمكتب التواصل الاستراتيجي الرسمي لـ Bay Area Host Committee (BAHC) في عام 2026.
ستعمل فليشمانهيلارد كقسم الاتصالات لـ BAHC، مع الإشراف على الاستراتيجية، والرعاية والاتصالات التنفيذية، والعلاقات الإعلامية، وإدارة القضايا لمدة عام يشمل كل من السوبر بول وكأس العالم. سيعمل Mitch Germann كـرئيس قسم الاتصالات في BAHC وسيقود فريق الوكالة، بينما سينضم J.J. Carter، رئيس FH والمدير التنفيذي، إلى المجلس الاستشاري لـ BAHC.
وتبرز الإعلان خبرة Germann التي تزيد عن 25 عاماً في الاتصالات الرياضية وخبرة Carter التي تقارب ثلاثة عقود في القيادة العالمية للاتصالات الرياضية وبناء ممارسة FH العالمية في الرياضة.
- None.
- None.
Insights
FleishmanHillard named official communications partner for BAHC ahead of a packed 2026 events calendar.
FleishmanHillard will run BAHC communications for a year that includes both the Super Bowl and the World Cup, providing strategy, sponsorship and executive communications, media relations, and issues management. The appointment centralizes external messaging under an experienced global team led by Mitch Germann, with J.J. Carter joining the advisory board.
Execution depends on flawless coordination across multiple large stakeholders and real‑time issues management capacity during overlapping major events. The arrangement reduces fragmentation of messaging but creates concentration risk if a single vendor mishandles a major incident.
Watch execution milestones through team appointments, published communications plans, and any named sponsor communications timelines in
FH's Mitch Germann to Serve as Head of Communications; FleishmanHillard President & CEO J.J. Carter Joins BAHC Advisory Board
"Next year will be unlike any year before it—not just for the Bay Area, but for the world of sports," said BAHC President & CEO Zaileen Janmohamed. "It's the first time a host committee will oversee both the Super Bowl and the World Cup in the same calendar year. For a moment that big, we need a global communications firm with experience navigating the biggest moments on the biggest stages. FleishmanHillard's unparalleled experience and proven leadership make them the perfect partner for this historic journey."
As part of the collaboration, FleishmanHillard Chief Business Development & Brand Officer Mitch Germann will serve as Head of Communications for BAHC, leading all communications efforts for the Committee. Additionally, FH President & CEO J.J. Carter will join the BAHC Advisory Board, bringing decades of global sports communications, brand leadership, and issues management expertise to the organization.
Serving as BAHC's primary media contact and communications lead, Germann brings more than 25 years of experience in sports communications, marketing, and brand strategy, including in-house leadership roles with the University of Kansas Athletics Department, the NBA's Sacramento Kings, and Nike's Jordan Brand. He has led communications programs on the ground for marquee events such as the Olympic & Paralympic Games, the NFL Super Bowl, the NCAA Final Four, and the NBA All-Star Game, and has worked directly with two Hall of Fame coaches, three NCAA All-Americans, an NBA MVP, and an NBA Rookie of the Year—alongside high-profile C-suite executives from across the retail, sports and lifestyle industry. Germann will be supported by members of the core FH Sports team in the agency's
An active counselor with nearly three decades of experience, Carter has managed global communications programs on six continents, including numerous Olympic Games, NFL Super Bowls and FIFA World Cup activations for global sponsors, governing bodies of sport and host organizations. Prior to his executive role leading FleishmanHillard, Carter co-founded the agency's global sports practice in 2007 which has grown to include nearly 200 counselors worldwide, who support clients across virtually every major sporting milestone and global event. Before joining FH, Carter led communications for the Dallas Mavericks, Detroit Pistons and the Association of Tennis Professionals.
"We're honored to join forces at such a pivotal moment for the Bay Area and for sports history," Carter said. "Zaileen has assembled a world-class team and marshalled unparalleled business and civic partnerships that have come together for this once-in-lifetime moment for our region. We are honored to join this coalition, and to provide a seasoned team to help deliver an unforgettable year."
About the Bay Area Host Committee
The Bay Area Host Committee (BAHC) is the region's first long-term sports entity, dedicated to uniting the Bay Area through sport by building pride, connecting communities, and reenergizing the region. As a nonprofit, BAHC partners with local teams, civic leaders, and businesses to bring world-class sporting events to the Bay Area—driving lasting economic, cultural, and social impact. BAHC is proud to have Boston Consulting Group (BCG), EA SPORTS, Kaiser Permanente, Genentech and other visionary organizations as founding partners, supporting its mission to bring communities together and create lasting legacies through world-class events and sports. For more information, visit www.bayareahostcommittee.com or email us at info@bayareahostcommittee.com.
About FleishmanHillard
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The
View original content to download multimedia:https://www.prnewswire.com/news-releases/bay-area-host-committee-names-fleishmanhillard-as-official-strategic-communications-consultancy-for-2026-302605102.html
SOURCE FleishmanHillard
FAQ
What role will FleishmanHillard (OMC) play for the Bay Area Host Committee in 2026?
Who will lead communications for the Bay Area Host Committee in 2026?
What advisory role will FleishmanHillard leadership hold with BAHC in 2026?
Why is the 2026 Bay Area communications program significant?
What experience do FleishmanHillard leaders bring to the 2026 BAHC engagement?
Will FleishmanHillard use its local team for Bay Area work?
