OMNICOM MEDIA GROUP WRAPS CANNES AS THE MOST AWARDED AND INNOVATIVE MEDIA HOLD CO WITH 83 LIONS AND EIGHT GAME-CHANGING PARTNERSHIPS
Omnicom Media Group (NYSE: OMC) dominated the 2025 Cannes Lions Festival, securing 83 Lions including 15 golds and two Grand Prixes, making it the most awarded media holding company. The group's agencies achieved significant recognition with OMD winning Media Network of the Year and PHD securing third place.
The company unveiled eight strategic partnerships with major platforms including Disney, Sky Sports, Walmart, Amazon, Meta, X, PayPal, and Google. These collaborations focus on leveraging live content, conversations, and commerce capabilities to enhance brand growth through features such as programmatic bidding on live sports moments and improved influencer discovery.
Omnicom Media Group (NYSE: OMC) ha dominato il Festival Cannes Lions 2025, conquistando 83 Lions tra cui 15 ori e due Grand Prix, diventando così la holding media più premiata. Le agenzie del gruppo hanno ottenuto un riconoscimento significativo con OMD che ha vinto il premio Media Network of the Year e PHD che si è classificata terza.
L'azienda ha presentato otto partnership strategiche con grandi piattaforme come Disney, Sky Sports, Walmart, Amazon, Meta, X, PayPal e Google. Queste collaborazioni si concentrano sull'utilizzo di contenuti live, conversazioni e capacità di commercio per potenziare la crescita dei brand attraverso funzionalità come le offerte programmatiche su momenti sportivi live e un miglioramento nella scoperta degli influencer.
Omnicom Media Group (NYSE: OMC) dominó el Festival Cannes Lions 2025, asegurando 83 Lions, incluidos 15 oros y dos Grand Prix, convirtiéndose en la compañía holding de medios más premiada. Las agencias del grupo lograron un reconocimiento significativo con OMD ganando el premio Media Network of the Year y PHD obteniendo el tercer lugar.
La empresa presentó ocho alianzas estratégicas con plataformas importantes como Disney, Sky Sports, Walmart, Amazon, Meta, X, PayPal y Google. Estas colaboraciones se enfocan en aprovechar contenido en vivo, conversaciones y capacidades comerciales para impulsar el crecimiento de las marcas mediante funciones como ofertas programáticas en momentos deportivos en vivo y una mejor detección de influencers.
Omnicom Media Group (NYSE: OMC)는 2025 칸 라이언즈 페스티벌에서 83개의 라이언즈상을 수상하며 15개의 금상과 2개의 그랑프리를 포함해 가장 많은 상을 받은 미디어 홀딩스 회사가 되었습니다. 그룹의 에이전시들은 OMD가 올해의 미디어 네트워크(Media Network of the Year)를 수상하고 PHD가 3위를 차지하는 등 큰 성과를 거두었습니다.
회사는 디즈니, 스카이 스포츠, 월마트, 아마존, 메타, X, 페이팔, 구글 등 주요 플랫폼과의 8개의 전략적 파트너십을 발표했습니다. 이 협력들은 라이브 콘텐츠, 대화, 커머스 기능을 활용하여 브랜드 성장을 촉진하는 데 중점을 두며, 라이브 스포츠 순간에 대한 프로그램 입찰과 인플루언서 탐색 기능 향상과 같은 기능을 포함합니다.
Omnicom Media Group (NYSE : OMC) a dominé le Festival Cannes Lions 2025, remportant 83 Lions dont 15 or et deux Grand Prix, devenant ainsi la holding média la plus récompensée. Les agences du groupe ont obtenu une reconnaissance notable avec OMD remportant le prix Media Network of the Year et PHD se classant troisième.
L'entreprise a dévoilé huit partenariats stratégiques avec de grandes plateformes telles que Disney, Sky Sports, Walmart, Amazon, Meta, X, PayPal et Google. Ces collaborations visent à exploiter le contenu en direct, les conversations et les capacités commerciales pour stimuler la croissance des marques grâce à des fonctionnalités telles que les enchères programmatiques sur les moments sportifs en direct et une meilleure découverte des influenceurs.
Omnicom Media Group (NYSE: OMC) dominierte das Cannes Lions Festival 2025 und sicherte sich 83 Lions, darunter 15 Goldmedaillen und zwei Grand Prix, womit es das meistausgezeichnete Medienholding-Unternehmen wurde. Die Agenturen der Gruppe erzielten bedeutende Anerkennung, wobei OMD als Media Network of the Year ausgezeichnet wurde und PHD den dritten Platz belegte.
Das Unternehmen stellte acht strategische Partnerschaften mit großen Plattformen wie Disney, Sky Sports, Walmart, Amazon, Meta, X, PayPal und Google vor. Diese Kooperationen konzentrieren sich darauf, Live-Inhalte, Gespräche und Handelsmöglichkeiten zu nutzen, um das Markenwachstum durch Funktionen wie programmatische Gebote für Live-Sportmomente und verbesserte Influencer-Entdeckung zu fördern.
- Secured 83 Lions at Cannes 2025, including 15 golds and two Grand Prixes
- OMD named Media Network of the Year, while PHD ranked #3
- Established eight strategic partnerships with major platforms including Disney, Amazon, and Google
- Fourth time since 2021 that an OMG agency has been named Media Network of the Year
- None.
OMG Agency OMD Is Named Media Network of the Year; PHD Takes Third Place
Group revealed collaborations with networks, platforms, and retail partners that will unlock the power of live content, conversations, and commerce to drive brand growth
Two OMG agencies - OMD and PHD - took the #1 and #3 slots on the scoreboard for the coveted Media Network of the Year honors, marking the fourth time since 2021 that an OMG agency has been named Media Network of the Year; while OMG also dominated the daily headlines coming out of the annual international event with its daily news series revealing first-mover partnerships that will advance outcomes across live media channels.
OMD Wins Media Network of the Year
For the third time since 2022, OMD was named Media Network of the Year, winning more Media Lions and earning a place on more shortlists than any other agency. Sister agency and 2020-2021 Media Network of the Year PHD claimed the #3 slot.
"Winning Media Network of the Year is always an honor – but even more so in a marketplace where media excellence also means data, CRM, content, creator, experience and commerce excellence," said OMD CEO George Manas. "This recognition tells our clients and our people that OMD is living up to the promise of We Create What's Next by reimaging and redefining the role of media as force for business growth."
Preferred Partnerships Unlock the Power of Live
Beyond seeing its agencies collect awards, OMG collected daily headlines during the 2025 Cannes festival. Over the course of a four-day news series, OMG revealed eight first-mover partnerships with leading networks, platforms and retailers enabling solution that will help Omnicom clients unlock the power of live content, conversations and commerce to drive brand growth, including: programmatic bidding on high attention moments during live sports on Disney and Sky Sports; accessing Walmart audiences to connect influencers to customer purchases on Walmart's commerce and livestream platforms; leveraging Amazon Live and Thursday Night Football signals in Amazon Marketing Cloud to reveal path-to-purchase and lifetime customer value; solutions with Meta that enhance influencer discovery and boost the power of a creator's live content; partnering with X to enable brands to tap into trending topics in real time; a first-mover capability with PayPal that enables inventory curation based on PayPal transactions; and a collaboration with Google that will allow brands to activate all-live strategies across YouTube livestreams.
High-Performance Culture Powers Success
Summing up the takeaway from OMG's week of award recognition and announcements, CEO Florian Adamski said, "OMG's success at
About Omnicom Media Group
Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best -in-class capabilities that enable our full-service media agencies OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences; more productive and proactive client experiences; and more collaborative and rewarding talent experiences for the more than 26,000 people serving the world's leading brands in OMG agencies around the globe.
CONTACT: | Isabelle Gauvry |
isabelle.gauvry@omnicommediagroup.com |
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SOURCE Omnicom Media Group
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