Onfolio Holdings Launches Pace Generative to Help Brands Dominate AI-Generated Search Results
- Launch of innovative GEO service positions Onfolio to capitalize on the growing AI search market
- Company leverages existing SEO expertise to expand into the emerging GEO sector
- Targets high-value industries like healthcare, finance, and law where trust-based decisions are crucial
- Addresses a large market with ChatGPT's 400M weekly active users and 52% of U.S. adults using AI tools
- New, unproven business model in an emerging market
- High competition likely as AI search optimization becomes more mainstream
- Success depends on continued adoption and reliability of AI platforms
- No immediate revenue projections or financial impact disclosed
Insights
Onfolio's strategic expansion into AI-generated search optimization positions it to capitalize on a transformative shift in digital discovery.
Onfolio's launch of Pace Generative represents a forward-looking strategic pivot into the emerging field of Generative Engine Optimization (GEO). This positions the company to capitalize on a fundamental shift in how consumers discover and evaluate brands through AI platforms like ChatGPT, Gemini, and Claude.
The company is targeting a rapidly expanding market, with the press release citing 400 million weekly active ChatGPT users globally and 52% of U.S. adults already using AI tools. This positions Onfolio to potentially capture value from what McKinsey estimates could be a
What makes this move particularly significant is the timing and differentiation. By focusing on GEO rather than traditional SEO, Onfolio is addressing a need that's still in its early stages but growing rapidly. The company is leveraging its existing expertise in SEO to evolve into this adjacent market, creating a specialized service that helps brands appear directly in AI-generated answers – a critical point of influence as consumer search behavior shifts from traditional search engines to AI assistants.
Onfolio is wisely targeting high-value sectors where trust and expertise are crucial decision factors – healthcare, finance, law, education, consulting, and B2B services. These industries typically have higher customer acquisition values, which could translate to higher-margin service contracts for Pace Generative.
The strategic value lies in Onfolio positioning itself at the forefront of this marketing transformation, potentially establishing early leadership in a service category that may become essential as AI platforms increasingly mediate consumer decisions and brand discovery.
Purpose-built to meet growing demand for trusted exposure across ChatGPT, Gemini, Claude, Grok, and other leading AI platforms
WILMINGTON, Del., June 04, 2025 (GLOBE NEWSWIRE) -- Onfolio Holdings Inc. (NASDAQ: ONFO, ONFOW) (OTC: ONFOP) ("Onfolio" or the "Company") today announced the launch of Pace Generative LLC, a dedicated Generative Engine Optimization (GEO) agency created to help brands appear in AI-generated answers - a rapidly emerging opportunity in digital discovery and trust-building.
As AI assistants start to replace traditional search engines as the primary way people discover and evaluate services, GEO has emerged as a mission-critical strategy. It ensures that a brand’s insights and authority are embedded in the answers delivered by AI tools - positioning businesses at the point of decision-making, not just after the fact.
Generative Engine Optimization (GEO) helps businesses become part of the answers AI platforms generate, by embedding their expertise directly in real-time, conversational responses.
When a user asks an AI assistant, “Who’s the top cosmetic surgeon near me?”, “What wealth management firm should I trust with my portfolio?”, or “Which estate planning attorney is most experienced in my area?”, GEO helps to determine which businesses are cited in the answer. These moments often shape high-value decisions, before a search engine is ever consulted. For example, a law firm that appears in ChatGPT’s response to “best estate attorney in Miami” could earn immediate trust and consideration well before a potential client sees competing websites.
AI-driven discovery is accelerating. A recent Elon University study found that
This shift is transforming how brands are discovered, evaluated, and chosen.
As traditional search becomes a fallback rather than the starting point, GEO has emerged as a critical strategy for relevance. Unlike SEO, which helps websites rank in search results, GEO ensures a brand’s insights, authority, and offerings are embedded directly in AI-generated answers.
SEO earns clicks. GEO earns trust, by making brands part of the answer, not just part of the results. Today’s search engines send users to websites. AI platforms deliver the answer itself. If a brand isn’t cited, it may be invisible at the moment of decision.
Onfolio brings deep experience in SEO, having led successful campaigns across multiple agencies and industries. With a strong foundation in content strategy, technical optimization, and performance publishing, the Company is now applying that expertise to the next era of online visibility: GEO.
The launch of Pace Generative marks a strategic evolution. Purpose-built for the AI era, with proprietary frameworks, scalable systems, and specialized processes designed to help brands be recognized and cited by AI platforms.
Our core services are designed to help brands become part of the answers AI platforms deliver and not just compete for placement in crowded search results:
- Question-Driven Content Creation
We craft authoritative content; articles, guides, FAQs, that mirrors how real people ask questions in tools like ChatGPT and Gemini. - AI-Optimized Site Structure
We organize websites so that AI models can easily understand, access, and reference key information - ensuring important expertise isn’t overlooked. - Language and Topic Alignment
We align messaging with the terms and topics AI platforms associate with credibility - positioning content to be cited accurately and confidently. - Strategic Publishing and Distribution
We publish and distribute content in formats, channels, and timelines that signal trust- improving the likelihood of being included in AI-generated answers.
These services improve the chances that a brand will be surfaced in the moment a customer asks for a trusted recommendation and will help position that brand as part of the decision-making conversation.
“AI is where decisions are being made,” said Dominic Wells, CEO of Onfolio Holdings Inc. “If a brand isn’t part of the answers, it’s not in the market. GEO isn’t just the next evolution of search, it’s the new standard for being found.”
Pace Generative is built for businesses and professionals in industries where trust, expertise, and timing drive customer decisions - including healthcare, finance, law, education, consulting, B2B services, and high-end consumer markets.
Onfolio anticipates strong demand for Pace Generative’s GEO service as more organizations adapt their marketing strategies for AI-native visibility.
As artificial intelligence continues to reshape how the world seeks and selects solutions, Pace Generative is helping forward-thinking companies lead the AI-powered conversations that define tomorrow’s market leaders.
For more information, visit www.pacegenerative.com or contact Mike at mike@pacegenerative.com.
About Onfolio Holdings Inc.
Onfolio acquires, operates, and scales a diversified portfolio of digital companies. The Company focuses on businesses with strong cash flows, long-term growth potential, and experienced leadership—or those that can be effectively managed by Onfolio’s in-house team. By targeting under-optimized businesses with untapped potential, Onfolio adds value through operational expertise, strategic guidance, and advanced technologies. For more information, visit www.onfolio.com.
Safe Harbor Statement
The information posted in this release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these statements by use of the words "may," "will," "should," "plans," "explores," "expects," "anticipates," "continues," "estimates," "projects," "intends," and similar expressions. Examples of forward-looking statements include, among others, statements we make regarding expected operating results, such as revenue growth and earnings, and strategy for growth and financial results. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: general economic and business conditions, effects of continued geopolitical unrest and regional conflicts, competition, changes in technology and methods of marketing, delays in completing new customer offerings, changes in customer order patterns, changes in customer offering mix, continued success in technological advances and delivering technological innovations, delays due to issues with outsourced service providers, those events and factors described by us in Item 1.A "Risk Factors" in our most recent Form 10-K and other risks to which our Company is subject, and various other factors beyond the Company's control. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.
Company Contact:
Investor Communications
Onfolio Holdings Inc.
Investors@Onfolio.com
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