Oracle AI Agents Help Sales Teams Create More Meaningful Customer Connections
Rhea-AI Summary
Oracle has unveiled new AI agents and generative AI capabilities within Oracle Fusion Cloud Sales, designed to enhance customer engagements and streamline sales processes. The update, part of Oracle Fusion Cloud Customer Experience (CX), introduces four key features:
1. A customer engagement agent that generates spam-filter-friendly emails with adjustable tone;
2. A customer records agent that maintains account activity records and organizes meeting notes;
3. A customer intelligence assistant that provides comprehensive account summaries using cross-departmental data;
4. Multilingual support for global audience engagement.
According to Gartner, B2B sales organizations using generative AI-embedded sales technologies are predicted to reduce time spent on prospecting and customer-meeting prep by over 50% by 2026.
Positive
- Integration with finance and supply chain data for holistic customer insights
- Potential 50% reduction in prospecting and meeting prep time by 2026 (Gartner)
- Immediate availability of new AI features to customers
- Automation of administrative tasks to increase sales team productivity
Negative
- None.
Insights
Oracle's strategic expansion of AI capabilities in its Cloud Sales platform marks a pivotal move in the $50+ billion CRM market. The introduction of customer engagement agents, records management and intelligence assistants addresses critical pain points in sales processes that directly impact revenue generation potential.
The timing is particularly strategic, as organizations are actively seeking AI solutions to enhance sales productivity. The inclusion of key features like:
- Automated email generation with spam filter optimization
- Intelligent meeting notes summarization
- Contextual account intelligence leveraging cross-functional data
- Multilingual support for global market reach
These capabilities differentiate Oracle's offering by integrating data across finance and supply chain systems - a unique advantage given Oracle's extensive enterprise software portfolio. This cross-functional data integration could provide Oracle a competitive edge against pure-play CRM providers.
The market impact could be substantial, especially considering Gartner's projection of a 50% reduction in prospecting and meeting prep time by 2026. For enterprise customers, this translates to significant operational cost savings and improved sales force efficiency. For Oracle, this could accelerate the adoption of their broader Cloud Applications Suite, potentially driving higher revenue per customer through increased platform stickiness.
The multilingual support feature is particularly noteworthy as it positions Oracle to better serve global enterprises and expand their market reach in emerging economies. This could be a key differentiator in winning large, multinational clients.
New agentic and generative AI capabilities in Oracle Fusion Cloud Sales help enhance customer engagements and accelerate sales processes
"Sales processes have become overcomplicated and with so many administrative and complex tasks required, sales teams are struggling to find the time needed for effective and meaningful customer communication," said Rob Tarkoff, executive vice president and general manager, Oracle Cloud CX. "The new AI agents and generative AI capabilities within Oracle Cloud Sales eliminate many of these rigid and time-consuming tasks, which enables sales teams to boost productivity and create more impactful connections with customers."
The new AI agents and generative AI capabilities in Oracle Cloud Sales help sales teams save time and devote more resources to developing customer relationships. The latest AI innovations in Oracle Cloud Sales include:
- Customer engagement agent: Helps sales teams save time and improve productivity by streamlining customer communication. For example, the agent can quickly generate customer-ready emails designed to bypass spam filters, while also enabling sales representatives to adjust the tone and call-to-action for their specific audience.
- Customer records agent: Helps sales teams more efficiently maintain up-to-date account activity records. For example, the AI agent can summarize recent account activity, organize meeting notes, and automatically input them into the system for internal team access and collaboration. To meet the needs of different sales teams, the agent can also proofread and reformat meeting notes, such as incorporating bullet points or action items.
- Customer intelligence assistant: Helps sales teams quickly get up to speed on accounts and develop more meaningful customer connections. For example, the generative AI-powered assistant can quickly produce a summary of the account, including recent activity, current sentiment, and contract status, by leveraging end-to-end data from sales, finance, and supply chain to deliver a more holistic, personalized, and contextually relevant account overview.
- Multilingual support: Helps sales teams seamlessly connect with global audiences. For example, embedded generative AI capabilities help sales teams to quickly translate customer engagements and interact with customers in other languages.
According to Gartner®, "Generative artificial intelligence (GenAI) is reshaping the sales technology landscape, offering innovative solutions in areas such as prospecting, sales analytics, forecasting and sales enablement. Tools infused with GenAI capabilities embed in use cases across the sales function, supporting key priorities such as revenue growth, GTM, cost optimization and risk mitigation."
Gartner also predicts that "By 2026, B2B sales organizations using generative-AI-embedded sales technologies will reduce the amount of time spent on prospecting and customer-meeting prep by over
Part of Oracle Fusion Cloud Applications Suite, Oracle Cloud CX is a connected suite of applications leveraging AI capabilities to help organizations create, manage, serve, and nurture lasting customer relationships across marketing, sales, and service. Embedded AI acts as an advisor and assistant helping to analyze connected data across marketing, sales, and service to enhance operational efficiency and improve customer experiences.
Gartner, Inc., 13 Generative AI Use Cases for B2B Sales, by Adnan Zijadic, Dan Gottlieb, Ilona Hansen, May 28, 2024. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the
About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. For more information about Oracle (NYSE: ORCL), please visit us at www.oracle.com.
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SOURCE Oracle
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