Off The Hook Yachts Expands into the Great Lakes Through Strategic Partnership with Jefferson Beach Yacht Sales
Rhea-AI Summary
Off The Hook Yachts (NYSE American: OTH) announced a strategic partnership with Jefferson Beach Yacht Sales on Feb 2, 2026, securing a right of first refusal on 100% of JBYS yacht trades to expand its national used-boat platform into the Great Lakes.
The agreement gives Off The Hook immediate access to JBYS's nine Great Lakes and Florida locations and creates a high-velocity pipeline for used boats while avoiding new brick-and-mortar dealership buildouts.
Positive
- Right of first refusal on 100% of JBYS yacht trades
- Immediate access to JBYS's nine Great Lakes and Florida locations
- Scalable centralized platform enables regional expansion without new dealerships
Negative
- None.
News Market Reaction
On the day this news was published, OTH declined 2.20%, reflecting a moderate negative market reaction. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $2M from the company's valuation, bringing the market cap to $69M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Previous Partnership Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 26 | Regional expansion deal | Positive | +10.4% | Partnership with CFR Yacht Sales to expand into Caribbean and Latin America. |
| Jan 15 | Dealer incentive partnership | Positive | +14.6% | Nationwide dealer incentive program launched with flyExclusive to boost transactions. |
Partnership announcements have recently coincided with double-digit positive moves, suggesting the name has reacted favorably to expansion agreements.
Across recent months, Off The Hook Yachts emphasized rapid, asset-light expansion and marketing visibility. Partnership deals, such as the CFR Yacht Sales agreement and the flyExclusive incentive program, produced price gains of 10.37% and 14.62%. Other updates included expanded inventory financing to $60 million, media exposure in a New York Post feature, and ceremonial milestones like ringing the NYSE Closing Bell. Today’s Great Lakes partnership continues this pattern of geographic and network expansion via third-party operators.
Historical Comparison
In recent months, OTH partnership announcements averaged a 12.49% positive move. A current -16% drop ahead of this Great Lakes deal contrasts with those prior reactions.
Partnership news shows a progression from a nationwide dealer incentive program to Caribbean and Latin American expansion and now into the Great Lakes via JBYS, all using third-party relationships to extend sourcing and sales reach.
Market Pulse Summary
This announcement adds a Great Lakes partnership to Off The Hook’s series of asset-light expansion moves, giving it a right of first refusal on JBYS trades and immediate access to nine locations. Prior deals in Puerto Rico and with flyExclusive, along with a $60 million floorplan and $140–$145 million revenue expectations for 2026, frame a rapid scaling story. Investors may watch how inventory velocity, regional integration, and partnership execution track against those growth targets.
Key Terms
right of first refusal financial
AI-generated analysis. Not financial advice.
Right of First Refusal Agreement Expands National Used-Boat Platform into the Great Lakes
Wilmington, NC, Feb. 02, 2026 (GLOBE NEWSWIRE) -- Off The Hook YS Inc. (NYSE American: OTH) (“Off the Hook Yachts” or “Off the Hook” or “the Company”), a technology-driven marine transaction platform, today announced a strategic partnership with Jefferson Beach Yacht Sales (“JBYS”), a premier Michigan-based yacht brokerage with more than 50 years of operating history and nine locations across the Great Lakes and Florida.
Under the agreement, Off The Hook receives a right of first refusal on
Rather than operating as a conventional dealership, Off The Hook leverages a centralized, technology-driven operating system for buying and selling boats at scale. This platform allows the Company to transact efficiently across regions from a single system, partnering with established operators to expand market coverage and inventory flow.
“This partnership represents exactly how Off The Hook scales,” said Brian John, CEO of Off The Hook Yachts. “Our centralized operating system allows us to efficiently move boats across markets without relying on a traditional dealership footprint, while creating meaningful value for our partners.”
“I’m beyond grateful for the partnership with Jefferson Beach Yacht Sales,” said Jason Ruegg, Founder of Off The Hook Yachts. “Our strategy has always been to align with great people who run strong businesses in strategic markets. By working together, we expect to help each other grow in highly complementary ways—allowing partners like JBYS to stay focused on new boat sales and brand execution, while Off The Hook specializes in efficiently absorbing, pricing, and transacting used boats and trade-ins at scale.”
Jefferson Beach Yacht Sales maintains a dominant presence throughout the Great Lakes, with long-standing manufacturer relationships and exclusive representation of several premier yacht brands.
“A partnership with Off The Hook enhances our ability to move inventory efficiently and better serve our customers,” said Erik Krueger, Vice President of Jefferson Beach Yacht Sales. “Their national platform and focus on used-boat velocity complement our regional strength.”
About Off The Hook YS Inc.
Founded in 2012, Off The Hook YS Inc. operates a centralized, technology-enabled platform designed to bring speed, transparency, and scale to marine transactions. Headquartered in Wilmington, North Carolina, the Company supports used boat brokerage, wholesale trading, auctions, and marine finance through its integrated ecosystem, including Autograph Yacht Group, Azure Funding, and proprietary lead-generation platforms.
Contact
Investor Relations
ir@offthehookys.com
Forward-Looking Statements
This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” “will,” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are based on Off The Hook YS Inc.’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the section titled “Risk Factors” in the final prospectus related to the public offering filed with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date, and Off The Hook YS Inc. undertakes no duty to update such information except as required under applicable law.
FAQ
What does the OTH partnership with Jefferson Beach Yacht Sales mean for geographic expansion?
How does the right of first refusal on JBYS trades affect Off The Hook (OTH) inventory?
Will the OTH and JBYS deal require Off The Hook to open physical dealerships?
How does the partnership affect Jefferson Beach Yacht Sales' focus on new-boat sales?
What strategic advantages does Off The Hook (OTH) expect from this deal announced Feb 2, 2026?
