Off The Hook Yachts Launches Nationwide Dealer Incentive Program Through Strategic Partnership with flyExclusive
Rhea-AI Summary
Off The Hook Yachts (NYSE American: OTH) launched a nationwide dealer incentive program via a strategic partnership with flyExclusive (NYSE American: FLYX) on January 15, 2026. The performance‑based program lets eligible dealers earn private aviation flight hours to deepen dealer engagement, accelerate transaction volume, and boost Off the Hook’s national acquisition and brokerage network. The company says rollout will begin this quarter and aims to expand intake across ~1 million annual U.S. pre‑owned boat transactions (an estimated $10 billion market).
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News Market Reaction
On the day this news was published, OTH gained 14.62%, reflecting a significant positive market reaction. Argus tracked a peak move of +7.3% during that session. Our momentum scanner triggered 8 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $8M to the company's valuation, bringing the market cap to $61M at that time. Trading volume was above average at 1.7x the daily average, suggesting increased trading activity.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
No peer stocks from the same sector appeared in the momentum scanner, suggesting the setup before this news was company-specific rather than part of a broader sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 08 | Share buyback plan | Positive | +11.9% | Authorized repurchase of up to <b>$1.0 million</b> of common stock. |
| Jan 05 | Luxury sales update | Positive | +2.0% | Reported strong Q4 2025 momentum at Autograph Yacht Group. |
| Dec 15 | Q3 earnings & IPO | Positive | +15.2% | Delivered Q3 growth, completed IPO, and issued 2026 revenue guidance. |
| Dec 02 | Conference appearance | Neutral | +1.4% | Announced CEO presentation at NobleCon21 emerging growth conference. |
| Dec 01 | Tax incentive reminder | Positive | -0.9% | Highlighted 100% bonus depreciation window for qualifying boat purchases. |
Recent history shows OTH often trading higher on positive operational and capital allocation news, with only occasional divergence on promotional or macro-linked updates.
Over the last few months, Off The Hook Yachts reported strong growth, with Q3 2025 revenue of $24.0 million and record nine‑month revenue of $82.6 million, followed by IPO proceeds of $15 million and 2026 revenue guidance of $140–$145 million. Subsequent updates highlighted momentum in the Autograph Yacht Group and a $1.0 million share repurchase plan, both met with positive price reactions. Today’s partnership-driven dealer incentive program fits this pattern of scaling its national platform and deepening channel relationships.
Market Pulse Summary
The stock surged +14.6% in the session following this news. A strong positive reaction aligns with the company’s recent pattern, where strategic updates and capital allocation moves followed earnings strength and often preceded meaningful gains. This partnership-driven dealer incentive program reinforced Off The Hook Yachts’ effort to deepen its national network and capture more of the roughly 1 million U.S. pre‑owned boat transactions worth about $10 billion, though investors would still have monitored execution and capital needs.
AI-generated analysis. Not financial advice.
Program expected to further bolster Off the Hook’s position as America’s largest buyer and seller of pre-owned boats
Incentive program designed to increase the quantity and value of boat intake by deepening dealer engagement and accelerating transaction volume, ultimately enhancing Off the Hook’s national acquisition and brokerage network
Wilmington, NC, Jan. 15, 2026 (GLOBE NEWSWIRE) -- Off The Hook YS Inc. (NYSE American: OTH) (“Off the Hook Yachts” or “Off the Hook” or “the Company”), America's largest buyer and seller of pre-owned boats, today announced the launch of a nationwide dealer incentive program through a strategic partnership with flyExclusive, Inc. (NYSE American: FLYX), one of the nation’s leading private aviation operators. The new initiative is designed to strengthen dealer engagement, accelerate transaction volume, and further differentiate Off the Hook Yachts’ national acquisition and brokerage network.
Through the program, eligible dealer partners may earn private aviation flight hours with flyExclusive as part of a performance-based incentive structure. The program rewards high-performing dealers while providing a unique and premium benefit that aligns with the scale, efficiency, and national reach of Off the Hook Yachts’ platform.
“We are excited to partner with a highly respected private aviation provider like flyExclusive and to introduce a program that adds meaningful value to our dealer relationships,” said Andy Simmons, Executive Vice President of Off the Hook Yachts. “This partnership strengthens our national network and creates a powerful incentive that aligns performance with premium rewards. We expect to begin rolling out the program this quarter.”
“Off the Hook Yachts is building one of the most dynamic platforms in the marine industry, and this partnership creates an opportunity to introduce private aviation in a way that supports how dealers and customers do business,” said Jim Segrave, Founder, Chairman and CEO of flyExclusive. “By aligning two publicly traded companies with a shared focus on performance, service, and long-term relationships, this collaboration connects marine and aviation at a national scale.”
Off the Hook Yachts is positioned as the largest buyer and seller of pre-owned boats in the United States. Through its expanding nationwide network of participating dealers, Off the Hook is well poised to capture a greater share of the roughly 1 million pre-owned boats sold annually in the U.S., representing an estimated
About flyExclusive
flyExclusive (NYSE American: FLYX) is a vertically integrated, FAA-certificated air carrier providing private-jet experiences through on-demand charter, Jet Club membership, and fractional ownership programs. The company operates one of the largest Citation fleets in the United States and offers comprehensive MRO, paint, interiors, and avionics services to both its own and third-party aircraft at its Kinston, North Carolina campus. Learn more at www.flyexclusive.com.
About Off The Hook YS Inc.
Founded in 2012, Off The Hook YS Inc., America’s largest buyer and seller of pre-owned boats, is a vertically integrated marine platform transforming how a market of ~1 million used boats and yachts are bought, sold, and financed across the U.S. annually. The Company’s proprietary AI-powered systems and national acquisition model drive unmatched speed, efficiency, and transparency leading to its acquisition of more than
Contact
Investor Relations
ir@offthehookys.com
Forward-Looking Statements
This press release contains “forward-looking statements” that are subject to substantial risks and uncertainties. All statements, other than statements of historical fact, contained in this press release are forward-looking statements. Forward-looking statements contained in this press release may be identified by the use of words such as “anticipate,” “believe,” “contemplate,” “could,” “estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “target,” “aim,” “should,” “will,” “would,” or the negative of these words or other similar expressions, although not all forward-looking statements contain these words. Forward-looking statements are based on Off The Hook YS Inc.’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. These and other risks and uncertainties are described more fully in the section titled “Risk Factors” in the final prospectus related to the public offering filed with the Securities and Exchange Commission. Forward-looking statements contained in this announcement are made as of this date, and Off The Hook YS Inc. undertakes no duty to update such information except as required under applicable law.
FAQ
What did Off The Hook Yachts (OTH) announce on January 15, 2026?
How will the OTH dealer incentive program work for dealers?
When will Off The Hook (OTH) roll out the dealer incentive program?
What is the strategic purpose of OTH’s partnership with flyExclusive (FLYX)?
How large is the U.S. pre‑owned boat market cited by Off The Hook (OTH)?
