Owlet Earns Spot on Fast Company’s 2025 Brands That Matter List

Owlet is honored to be recognized among brands that have achieved cultural significance and deep customer connections.

LEHI, Utah--(BUSINESS WIRE)-- Owlet, Inc. (“Owlet” or the “Company”) (NYSE: OWLT), the pioneer of smart infant monitoring, is proud to announce its inclusion in Fast Company’s annual Brands That Matter list. This recognition celebrates brands that create deep emotional connection and cultural relevance, not just customer acquisition, through clear purpose, originality, and measurable business impact.

“We’re honored to be recognized by Fast Company as a brand that truly matters,” said Jonathan Harris, Owlet’s CEO and President. “Parents don’t just buy Owlet products; they invite us into their homes at the most important moment of their lives. This award reflects the trust families place in us each and every night, and the passion our team brings to making parenthood feel a little less overwhelming and much more supported.”

Fast Company’s annual Brands That Matter list spotlights organizations that have become meaningful in people’s lives by aligning brand storytelling with real-world value and community resonance. This year’s list includes large international organizations, small-but-mighty companies, and nonprofits, and it highlights 111 brands and 10 CMOs of the Year that inspire genuine engagement and loyalty from their consumers and influence new adopters to buy in. Every brand included has found an ability to forge an emotional connection with customers, whether leading on the environment or pop culture, engaging B2B customers, or responding meaningfully to current events.

The Owlet brand has grown at the intersection of innovation, care, and reassurance for caregivers, transforming smart infant monitoring into an entirely new category. Being named a Brands That Matter honoree underscores Owlet’s ability to pair industry-leading technology with a human-centered mission: helping families feel confident in the first years of life and beyond.

"We're thrilled to recognize this diverse group of honorees and highlight the work of exceptional marketing leaders," said Brendan Vaughan, Fast Company's editor-in-chief. "What unites brands like Owlet, Netflix, State Farm, and New Balance is their dedication and ingenuity in forging authentic audience relationships through work that resonates in culture."

Millions of parents worldwide have chosen Owlet to provide them with more reassurance and peace of mind. Owlet continues to define and lead its own category, with the first and only FDA-cleared baby monitor on the market and a growing ecosystem of connected products designed to support parents from night one. Through purpose-driven storytelling and community engagement, Owlet has helped normalize modern parenting realities – sleep anxiety, postpartum adjustment, and the need for reliable support – while building a brand parents proudly recommend. Owlet partners with more than 40 global nonprofits and has donated more than $2.5M in product and charitable support to organizations and causes that are dedicated to making a positive impact on the health and wellness of babies. Owlet is on a mission to reach every baby and every family across the world, bringing its renowned pediatric monitoring tools to key underserved markets and beyond. This award is a testament to Owlet’s growing impact and the strength of its mission as it continues to expand its reach and support for families in the years to come.

To learn more and see why millions of parents around the world put their trust in Owlet, visit www.owletcare.com. For more information or to view the complete list of honorees, visit www.fastcompany.com.

About Owlet, Inc.

Owlet, Inc. (NYSE: OWLT), a leading pediatric health platform, is the only company in the world to offer U.S. FDA-cleared and internationally medically-certified wearable pediatric monitors, delivering hospital-grade technology directly in the home. Our award-winning pediatric products and innovative software combine clinically tested monitoring systems, an integrated video platform, and a simple, easy-to-use app, providing parents with real-time health insights to stay informed on their child’s well-being, support restful sleep, and provide peace of mind anywhere. Since 2012, more than 2.5 million parents have trusted Owlet to monitor their children's well-being and sleep. This adoption has fueled one of the largest collections of pediatric health and sleep data in the world, powering innovations that bridge the critical gap between hospital and home. Owlet is driving a new standard in pediatric wellness by pairing advanced medical technology with consumer-friendly design. Our mission is simple yet ambitious: to give every baby and every family the best possible start in life. Learn more at www.owletcare.com and follow us on LinkedIn and Instagram for company news and updates.

About Fast Company

Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with fellow business publication Inc. For more information, please visit fastcompany.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the “Reform Act”). All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding the Company’s expectations regarding Owlet’s brand momentum and recognition; the Company’s future growth, mission, product adoption and engagement trends; the Company’s ability to expand awareness, enter new markets, enhance its technology and product ecosystem; the Company’s product roadmap and growth prospects; and potential market reception and competitive positioning. In some cases, you can identify forward-looking statements by terms such as “estimate,” “may,” “believes,” “plans,” “expects,” “anticipates,” “intends,” “goal,” “potential,” “upcoming,” “outlook,” “guidance,” the negation thereof, or similar expressions, although not all forward-looking statements contain these identifying words. Forward-looking statements are based on the Company’s expectations at the time such statements are made, speak only as of the dates they are made, and are susceptible to a number of risks, uncertainties, and other factors. For all such forward-looking statements, the Company claims the protection of the safe harbor for forward-looking statements contained in the Reform Act. The Company’s actual results, performance or achievements may differ materially from any future results, performance or achievements expressed or implied by its forward-looking statements. Many important factors could affect the Company’s future results and cause those results to differ materially from those expressed in or implied by the Company’s forward-looking statements. Such factors include, but are not limited to, (i) the commercial success of Owlet’s products, platform and related software and services; (ii) the regulatory pathway for Owlet’s products, including submissions to, actions taken by and decisions and responses from regulators, such as the FDA and similar regulators outside of the United States, as well as Owlet’s ability to obtain and maintain regulatory approval or certification for its products and other regulatory requirements and legal proceedings; (iii) the Company’s and its partners’ obligations relating to data privacy, security and the exchange and use of health information (including HIPAA, HITECH and comparable laws, and evolving requirements governing such activities), and risks of cybersecurity incidents or changes in applicable standards or interpretations; (iv) the performance of, and Owlet’s ability to maintain and expand, its relationship with third-party technology, cloud, manufacturing and distribution partners; (v) Owlet’s competition and the Company’s ability to profitably grow and manage growth; (vi) the ability of Owlet to implement strategic initiatives, reduce costs, grow revenues, develop and launch new products, innovate and enhance existing products, meet customer demands and adapt to changes in consumer preferences and retail trends; (vii) Owlet’s ability to acquire, defend and protect its intellectual property and satisfy regulatory requirements concerning privacy and data protection; (viii) Owlet’s ability to maintain relationships with channel partners, customers, manufacturers and suppliers; (ix) impacts from compliance with applicable laws or regulations; (x) the impact of and disruption to Owlet’s business, financial condition, operations, supply chain and logistics due to economic and other conditions beyond the Company’s control; (xi) adverse impacts from other economic, business, regulatory, competitive or other factors, such as changes in discretionary consumer spending and consumer preferences; and (xii) other risks and uncertainties set forth in the Company’s other releases, public statements and filings with the U.S. Securities and Exchange Commission (“SEC”), including those identified in the “Risk Factors” section of the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2024, and as any such factors may be updated from time to time in the Company’s other filings with the SEC. All such forward-looking statements attributable to the Company or any person acting on the Company’s behalf are expressly qualified in their entirety by the cautionary statements contained or referred to above. Moreover, the Company operates in an evolving environment. New risk factors and uncertainties may emerge from time to time, and factors that the Company currently deems immaterial may become material, and it is impossible for the Company to predict such events or how they may affect Owlet. Except as required by law, the Company assumes no obligation to update any forward-looking statements after the date of this press release, whether because of new information, future events or otherwise, although Owlet may do so from time to time. The Company does not endorse any projections regarding future performance that may be made by third parties.

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Owlet Media Contact:

pr@owletcare.com

Owlet Investor Contact:

ir@owletcare.com

Source: Owlet, Inc.