Palo Alto Networks Unveils Protection for Highly Evasive Threats with Prisma Access Browser, Extending SASE Leadership

Rhea-AI Summary

Palo Alto Networks (NASDAQ: PANW) has unveiled Prisma SASE 4.0, an advanced AI-driven secure access service edge solution. The highlight is the new Prisma Access Browser, designed to neutralize sophisticated web threats in real-time within the browser environment where traditional solutions often fail.

The company's SASE business has reached $1.3 billion in ARR, growing 35% year-over-year, with over 6,300 SASE customers including one-third of the Fortune 500. The new solution features AI-augmented data classification with 10x fewer false positives, and enhanced Private App Security for dynamic application protection.

Prisma Access Browser has already surpassed 6 million licensed seats, demonstrating strong market adoption. The new features will be generally available later this year.

Positive

• SASE business reached $1.3B in ARR, growing 35% YoY - twice the market rate
• Strong market penetration with over 6,300 SASE customers, including 1/3 of Fortune 500
• Prisma Access Browser achieved 6 million licensed seats
• Named Leader in Gartner Magic Quadrant for SASE Platforms for 3 consecutive years

Negative

• None.

Insights

Cybersecurity Analyst

Palo Alto Networks strengthens its SASE leadership with innovative browser protection, demonstrating strong growth with $1.3B ARR at 35% YoY.

Palo Alto Networks has unveiled Prisma SASE 4.0, representing a significant advancement in the secure access service edge (SASE) market. The standout innovation is Prisma Access Browser, which addresses a critical vulnerability in enterprise security architecture by neutralizing sophisticated threats that assemble inside the browser itself—an area where traditional secure web gateways have substantial blind spots.

This development is particularly timely as browsers increasingly function as enterprise operating systems for AI and cloud applications. The technical approach here is notable: rather than simply filtering traffic before it reaches the browser (as conventional solutions do), Prisma Access Browser provides real-time in-browser protection against encrypted and evasive attacks that would otherwise bypass traditional security controls.

Two other innovations deserve attention: the AI-augmented data classification system, which achieves 10x fewer false positives than conventional methods while protecting against risks from AI agents and tools; and the adaptive Private App Security that automatically updates protection policies for dynamic applications where static WAFs (Web Application Firewalls) fall short.

The business metrics are equally impressive. SASE ARR has reached $1.3 billion with 35% year-over-year growth—more than double the market rate. With over 6,300 SASE customers, including one-third of the Fortune 500, and Prisma Access Browser surpassing 6 million licensed seats, Palo Alto Networks has solidified its leadership position in the SASE space, confirmed by Gartner's recognition as a Leader in multiple security categories for consecutive years.

This release demonstrates how Palo Alto Networks is successfully extending its security capabilities to address emerging threats while maintaining strong business momentum in a highly competitive market.

• Prisma SASE 4.0 protects against highly evasive threats that assemble inside the browser, offers AI-augmented data classification, and secures today's dynamic private applications
• Scaling SASE beyond $1.3B in ARR,^[1] providing best-in-class security to one-third of the Fortune 500

SANTA CLARA, Calif., Sept. 4, 2025 /PRNewswire/ -- Today, Palo Alto Networks^® (NASDAQ: PANW), the global cybersecurity leader, announced Prisma^® SASE 4.0, the industry's most advanced AI-driven secure access service edge (SASE) solution. It sets a new standard with innovations in Prisma Access Browser that neutralize sophisticated web threats in real-time directly within the browser, where legacy solutions have critical blind spots. It's designed to intercept and neutralize encrypted, evasive attacks that assemble inside the browser and bypass traditional secure web gateways.

The browser is becoming the new operating system for the enterprise, the primary interface for AI and cloud applications. Securing it is not optional. As more critical applications and data reside within the browser, traditional consumer-grade browsers are no longer sufficient for businesses as they lack the necessary security controls to protect against the increasing number of cyberattacks. With Prisma SASE 4.0, Prisma Access Browser's new in-browser advanced web protection identifies and neutralizes malware in real-time before it can do harm. This provides a critical layer of defense that other solutions miss.

In addition, Prisma SASE 4.0 delivers new capabilities designed to secure the modern workforce, including:

• Unprecedented Data Security powered by AI: Prisma SASE 4.0 offers a unified, frictionless data security approach, essential for protecting against the growing risks posed by AI agents, copilots, and plugins directly accessing corporate data. It uses AI-augmented classification to automatically and precisely classify sensitive information across all formats, including unstructured content and data in use – achieving 10x fewer false positives than traditional methods. It includes over 140 pre-trained machine learning classifiers and customizable models to secure critical assets like patents, contracts and source code.
• Smarter, Faster Protection with Private App Security: Private applications are the engine of many businesses and are prime targets for cyberattacks. Older static rule-based web application firewalls (WAF) are simply no match for threats custom-built for dynamic applications. Palo Alto Networks' new Private App Security automatically adapts to shield these essential applications and constantly updates security policies for applications.

Anand Oswal, Executive Vice President of Network Security, Palo Alto Networks
"The conversation with business leaders has evolved. It's no longer just about blocking threats—it's about enabling growth. You can't achieve that with a complex and disjointed security stack. The innovations in Prisma SASE 4.0, particularly our last-mile protections in the browser, are a direct response to the digital landscape, where AI-driven attacks and the widespread adoption of AI tools are making traditional security approaches obsolete. By neutralizing sophisticated threats that evade legacy solutions and directly target the browser, we are setting a new standard for security."

Palo Alto Networks continues to demonstrate market leadership and disruptive innovation in SASE, with SASE ARR reaching $1.3 billion in fiscal year 2025, growing 35% year-over-year—more than twice the rate of the overall market. For three consecutive years, Palo Alto Networks has been named a Leader in the Gartner^® Magic Quadrant™ for SASE Platforms for Prisma SASE. In addition, Palo Alto Networks has been named a Leader for three consecutive years in the Magic Quadrant for Security Service Edge, and five times in the Magic Quadrant for SD-WAN. With over 6,300 SASE customers, including one-third of the Fortune 500, this single-vendor platform simplifies operations and provides a clear path to scale, with adoption of the Prisma Access Browser surpassing 6 million licensed seats.

These innovations and other key SASE features will be generally available later this year. To learn more, read the blog.

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Gartner Disclaimer
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner^®, Magic Quadrant™ for SASE Platforms, Jonathan Forest, et al., 9 July 2025.
Gartner^®, Magic Quadrant™ for Security Service Edge, Charlie Winckless, et al., 20 May 2025.
Gartner^®, Magic Quadrant™ for SD-WAN, Jonathan Forest, et al., 30 September 2024.

About Palo Alto Networks
As the global AI and cybersecurity leader, Palo Alto Networks (NASDAQ: PANW) is dedicated to protecting our digital way of life via continuous innovation. Trusted by more than 70,000 organizations worldwide, we provide comprehensive AI-powered security solutions across network, cloud, security operations and AI, enhanced by the expertise and threat intelligence of Unit 42. Our focus on platformization allows enterprises to streamline security at scale, ensuring protection fuels innovation. Explore more at www.paloaltonetworks.com.

Palo Alto Networks, Prisma, Precision AI, and the Palo Alto Networks logo are trademarks of Palo Alto Networks, Inc. in the United States and in jurisdictions throughout the world. All other trademarks, trade names, or service marks used or mentioned herein belong to their respective owners.

This press release contains forward-looking statements that involve risks, uncertainties and assumptions, including, without limitation, statements regarding the benefits, impact, or performance or potential benefits, impact or performance of our products and technologies or future products and technologies. These forward-looking statements are not guarantees of future performance, and there are a significant number of factors that could cause actual results to differ materially from statements made in this press release, including, without limitation: developments and changes in general market, political, economic, and business conditions; risks associated with managing our growth; risks associated with new products and subscription and support offerings; shifts in priorities or delays in the development or release of new offerings, or the failure to timely develop, release and achieve market acceptance of new products and subscriptions as well as existing products and subscription and support offerings; failure of our business strategies; rapidly evolving technological developments in the market for security products and subscription and support offerings; our customers' purchasing decisions and the length of sales cycles; our competition; our ability to attract and retain new customers; and our ability to acquire and integrate other companies, products, or technologies. We identify certain important risks and uncertainties that could affect our results and performance in our most recent Annual Report on Form 10-K, our most recent Quarterly Report on Form 10-Q, and our other filings with the U.S. Securities and Exchange Commission from time-to-time, each of which are available on our website at investors.paloaltonetworks.com and on the SEC's website at www.sec.gov. All forward-looking statements in this press release are based on information available to us as of the date hereof, and we do not assume any obligation to update the forward-looking statements provided to reflect events that occur or circumstances that exist after the date on which they were made.

^[1] Q4 Fiscal Year 2025 Earnings Call, Palo Alto Networks, August 18, 2025.

 

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SOURCE Palo Alto Networks, Inc.

FAQ

What is new in Palo Alto Networks Prisma SASE 4.0?

Prisma SASE 4.0 introduces Prisma Access Browser with real-time web threat neutralization, AI-augmented data classification with 10x fewer false positives, and enhanced Private App Security for dynamic application protection.

How much revenue is PANW's SASE business generating?

Palo Alto Networks' SASE business has reached $1.3 billion in Annual Recurring Revenue (ARR), growing 35% year-over-year, which is twice the overall market rate.

How many customers use Palo Alto Networks SASE solution?

Palo Alto Networks has over 6,300 SASE customers, including one-third of the Fortune 500 companies, with Prisma Access Browser surpassing 6 million licensed seats.

What security improvements does Prisma Access Browser offer?

Prisma Access Browser provides in-browser advanced web protection that identifies and neutralizes malware in real-time, specifically targeting encrypted and evasive attacks that traditional secure web gateways miss.

When will Prisma SASE 4.0 features be available?

The new features and innovations in Prisma SASE 4.0 will be generally available later in 2025.