Pineapple Financial Establishes Digital Asset Treasury Advisory Board and Appoints Three Members from Injective Foundation
Pineapple Financial (NYSE American: PAPL) formed a Digital Asset Treasury (DAT) Advisory Board and appointed three members from Injective Foundation effective November 20, 2025.
The advisory members are Eric Chen, Mirza Uddin, and Cooper Emmons, each described as bringing blockchain and decentralized finance expertise. The move follows Pineapple's $100 million Injective DAT strategy launched in September 2025 and supports the company's stated goal to become the largest holder and staker of the $INJ token while integrating Injective infrastructure into mortgage and fintech operations.
Pineapple Financial (NYSE American: PAPL) ha formato un Consiglio Consultivo del Tesoro di Asset Digitali (DAT) e ha nominato tre membri della Injective Foundation con effetto dal 20 novembre 2025.
Gli membri del consiglio sono Eric Chen, Mirza Uddin e Cooper Emmons, ciascuno descritto come portatore di competenze in blockchain e finanza decentralizzata. La mossa segue la strategia Injective DAT da 100 milioni di dollari lanciata a settembre 2025 e sostiene l'obiettivo dichiarato dall'azienda di diventare il detentore e lo stake più grande del token $INJ, integrando al contempo l'infrastruttura Injective nelle operazioni di mutuo e fintech.
Pineapple Financial (NYSE American: PAPL) formó un Consejo Asesor del Tesoro de Activos Digitales (DAT) y designó a tres miembros de Injective Foundation, con efecto a partir del 20 de noviembre de 2025.
Los miembros del consejo son Eric Chen, Mirza Uddin y Cooper Emmons, cada uno descrito como aportando experiencia en blockchain y finanzas descentralizadas. La medida sigue a la estrategia Injective DAT de 100 millones de dólares lanzada en septiembre de 2025 y apoya el objetivo declarado de la empresa de convertirse en el mayor titular y staker del token $INJ, al tiempo que integra la infraestructura de Injective en operaciones de hipotecas y fintech.
Pineapple Financial (NYSE American: PAPL) 는 Digital Asset Treasury (DAT) Advisory Board 를 구성하고 2025년 11월 20일부로 Injective Foundation의 세 멤버를 임명했다.
자문 위원은 Eric Chen, Mirza Uddin, Cooper Emmons로, 각자는 블록체인과 분산형 금융(DeFi) 전문 지식을 보유한 것으로 소개된다. 이 조치는 2025년 9월에 시작된 Pineapple의 $100 million Injective DAT strategy에 따른 것이며, INJ 토큰의 최대 보유자 및 스테이커가 되려는 회사의 목표를 달성하고, 모기지 및 핀테크 운영에 Injective 인프라를 통합하는 것을 지원한다.
Pineapple Financial (NYSE American: PAPL) a constitué un Conseil consultatif du Trésor des Actifs Numériques (Digital Asset Treasury (DAT) Advisory Board) et nommé trois membres de Injective Foundation à compter du 20 novembre 2025.
Les membres du conseil sont Eric Chen, Mirza Uddin et Cooper Emmons, chacun décrit comme apportant une expertise en blockchain et en finance décentralisée. Cette initiative fait suite à la stratégie DAT Injective de 100 millions de dollars lancée en septembre 2025 et soutient l'objectif déclaré de l'entreprise de devenir le plus grand détenteur et staker du jeton $INJ tout en intégrant l'infrastructure Injective dans les opérations hypothécaires et fintech.
Pineapple Financial (NYSE American: PAPL) bildete ein Digital Asset Treasury (DAT) Advisory Board und berief drei Mitglieder der Injective Foundation mit Wirkung zum 20. November 2025.
Zu den Mitgliedern des Beirats gehören Eric Chen, Mirza Uddin und Cooper Emmons, von denen jeder als Experte für Blockchain und dezentrale Finanzen beschrieben wird. Die Maßnahme folgt Pineapples $100 Million Injective DAT strategy, die im September 2025 gestartet wurde, und unterstützt das von dem Unternehmen verfolgte Ziel, der größte Inhaber und Stake des Token $INJ zu werden, während Injective-Infrastruktur in Hypotheken- und Fintech-Operationen integriert wird.
Pineapple Financial (NYSE American: PAPL) أسّست مجلس استشاري لخزانة الأصول الرقمية (DAT) وتعيّن ثلاثة أعضاء من Injective Foundation اعتباراً من 20 نوفمبر 2025.
أعضاء المجلس الاستشاري هم إريك تشن، ميرزا إودين، وكوبري إيمونز، ويُوصف كل منهم بأنه يجلب خبرة في البلوكشين والتمويل اللامركزي. تأتي هذه الخطوة عقب استراتيجية Injective DAT بقيمة 100 مليون دولار التي أطلقت في سبتمبر 2025 وتدعم الهدف المعلن للشركة بأن تصبح أكبر مالك ومستثمر في توكن $INJ مع دمج بنية Injective التحتية في عمليات الرهن العقاري والتكنولوجيا المالية.
- $100 million Injective DAT strategy launched September 2025
- Appointed 3 Injective Foundation members to DAT Advisory Board on Nov 20, 2025
- None.
Insights
Pineapple adds three Injective Foundation leaders to a new Digital Asset Treasury Advisory Board to advance a
Pineapple Financial formalized a Digital Asset Treasury Advisory Board effective
The business mechanism is governance and advisory alignment: Injective personnel on the board provide blockchain and DeFi expertise to guide Pineapple's token accumulation, staking, and on‑chain mortgage integration while the company executes its treasury strategy. Key dependencies include the pace of token accumulation, staking execution, and successful technical integration of Injective infrastructure into Pineapple's mortgage platform. Watchable items and horizon: monitor the rate and disclosure of token purchases/staking, further technical integration milestones, and any governance or commercial agreements announced in the next 3–12 months.
Toronto, Ontario--(Newsfile Corp. - November 20, 2025) - Pineapple Financial Inc. (NYSE American: PAPL) ("Pineapple" or "the Company"), a leading fintech platform, today announced the formation of a Digital Asset Treasury (DAT) Advisory Board as the Company advances its strategy of becoming the largest holder and staker of Injective ($INJ) and the premier on-chain mortgage finance platform in the world. The Advisory Board will initially include three members appointed from the Injective Foundation: Eric Chen, CEO and Co-Founder, Mirza Uddin, Head of Business, and Cooper Emmons, Institutional Lead.
Each new member of the Advisory Board brings deep expertise in blockchain technology and decentralized finance through their roles at the Injective Foundation, underscoring the growing strategic alignment between Pineapple and Injective. Chen co-founded the Injective Foundation in 2018, leading its mission to power next-generation decentralized finance infrastructure. Uddin drives strategic partnerships and institutional engagement across the global blockchain ecosystem, and Emmons oversees initiatives connecting traditional finance institutions with Injective's on-chain solutions.
"Eric, Mirza, and Cooper bring extensive expertise in blockchain technology and on-chain finance to the Pineapple team," said Shubha Dasgupta, Chief Executive Officer of Pineapple Financial. "Our Advisory Board will serve a critical role as we work together to achieve our goal of bringing real-world financial systems on-chain and become the largest holder and staker of the $INJ token. Pineapple continues to bridge fintech and decentralized finance as a first-mover in the Injective ecosystem, and I look forward to leveraging the Injective team's expertise as we continue to accumulate tokens and build out our treasury strategy."
The formation of Pineapple's Advisory Board further strengthens the collaborative relationship established following the launch of Pineapple's
About Pineapple Financial Inc.
Pineapple Financial Inc. is an award-winning fintech and leading Canadian mortgage brokerage network, focusing on both the long-term success of agents and brokers as well as the overall experience of homeowners. With hundreds of brokers within the network, Pineapple creates cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their dream of owning a home. Pineapple is active within the community and is proud to sponsor charities across Canada to improve the lives of fellow Canadians.
About Injective
Injective is a high-performance, interoperable Layer-1 blockchain built specifically for finance, enabling developers to create next-generation decentralized applications such as exchanges, lending protocols, and real-world asset platforms entirely on-chain. Leveraging a MultiVM framework and custom implementation of the Tendermint Proof-of-Stake consensus mechanism, Injective delivers lightning-fast transactions and seamless interoperability across major networks including Ethereum, Cosmos, and Solana. Backed by leading investors such as Binance, Pantera Capital, Jump Crypto, and Mark Cuban, Injective is pioneering a more open and efficient financial ecosystem that bridges traditional markets with the decentralized future.
Safe Harbor Forward-Looking Statements
Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties. They are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and economic needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions, fluctuations in the market price of INJ and any associated impairment charges that we may incur as a result of a decrease in the market price of INJ below the value at which INJ is carried on our balance sheet; changes in the accounting treatment relating to our INJ holdings; the Company's financial condition, customer acceptance of our INJ treasury strategy, and other factors discussed in the "Risk Factors" section of the registration statements, and periodic reports filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure that such expectations will be correct. The Company cautions investors that actual results may differ materially from the anticipated results. It encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov.
Media Contact:
KCSA Strategic Communications
Kristin Cwalinski
pineapple@kcsa.com
Investor Relations:
KCSA Strategic Communications
Jack Perkins
pineapple@kcsa.com
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FAQ
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