Pineapple Financial Inc. Leverages AI to Improve Mortgage Agent Onboarding Process by 92%

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Pineapple Financial Inc. (NYSE American: PAPL) announced a 92% improvement in onboarding new agents using AI tools, saving time and enhancing productivity. The AI assistant, Maui, generates custom websites, eSignatures, and ad banners for brokers, boosting marketing efforts and efficiency. Marketing automation streamlines onboarding processes, ensuring compliance and maximizing growth potential. Pineapple aims to scale its business with AI-driven tools, emphasizing data security and regulatory compliance.

Positive

• The 92% improvement in agent onboarding process showcases Pineapple's commitment to efficiency and productivity.
• The introduction of Maui, an AI assistant, has significantly enhanced broker workflow and productivity, saving time and boosting marketing efforts.
• Pineapple's focus on leveraging AI tools like Maui for onboarding processes demonstrates a commitment to growth potential and scalability in the future.
• Marketing automation plays a important role in guiding new brokers through the onboarding process, ensuring compliance and timely completion of necessary steps.
• The emphasis on data security and adherence to industry compliance regulations highlights Pineapple's commitment to secure and efficient operations.
• Pineapple's strategy to use AI to work smarter, not harder, aligns with its vision of maximizing growth potential and scaling its business exponentially.
• The addition of eSignature and ad banner creation capabilities to Maui's functionality enhances broker marketing efforts and online presence.
• The ease of use of Maui without the need for software coding or design expertise simplifies the onboarding process for brokers, driving efficiency and effectiveness.
• Pineapple's leadership team's commitment to leveraging AI tools like Maui underscores the company's dedication to innovation and strategic growth.
• The AI power behind Maui ensures compliance with industry regulations, providing a secure and efficient onboarding process for brokers.

Negative

• None.

TORONTO, April 25, 2024 /PRNewswire/ - Pineapple Financial Inc. (NYSE American: PAPL) ("the Company" or "Pineapple"), a tech-focused mortgage brokerage with an integrated network of partner brokerages and agents across Canada, today announced a 92% improvement in its process to onboard new agents through the use of AI and other digital tools. These tools have enabled the Company to onboard over 100 new agents and save its Director of Brokerage Operations over 100 hours since the beginning of 2024.

Earlier this year, Pineapple introduced Maui, an AI assistant designed to help mortgage brokers improve workflow, speed up processes and significantly enhance broker productivity. The initial functionality of Maui leverages artificial intelligence to generate custom websites and biographies for mortgage brokers.

The Company has recently added the ability to create eSignatures and ad banners to Maui's capabilities. The new AI signature generator creates a modern, mobile-friendly eSignature that automatically updates in Gmail, Google Workspace, and MyPineapple, is compatible with Outlook, Mac Mail, iPhone, and Yahoo Mail and provides easy-to-follow instructions to add the eSignature to those applications. 

With this new ability, Maui can now create a custom website, a unique biography, and a professional eSignature with the broker's photo, apply now button, ad banner, call-to-action buttons, social media links, appointment schedule link, and a Google review link, in seconds.

"Maui provides Pineapple brokers with an effective marketing tool that leaves a positive impression, builds trust, drives traffic to their website/social media accounts, and generates business," said Pineapple's Chief Strategy Officer Christa Mitchell. "Plus, Maui doesn't require mortgage brokers to have software coding or design expertise."

Marketing automation also plays a significant role in Pineapple's digital onboarding workflow, guiding new brokers through automated emails and ensuring they complete the necessary steps on time.

Pineapple President and COO Kendall Marin added, "Our vision is to leverage the power of artificial intelligence to streamline processes for our staff and brokers to maximize growth potential and the ability to scale our business exponentially in the future. AI gives us the superpower to work smarter, not harder."

Chief Executive Officer Shubha Dasgupta stated, "Pineapple is committed to secure data management and adhering to industry compliance regulations. The AI power behind Maui ensures that Pineapple brokers adhere to these regulations." 

About Pineapple Financial

Pineapple is an award-winning fintech and leading Canadian mortgage brokerage network,  focusing on both the long-term success of agents and brokers as well as the overall experience of homeowners. With approximately 700 brokers within the network, Pineapple creates cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their dream of owning a home.  Pineapple is active within the community and is proud to sponsor charities across Canada to improve the lives of fellow Canadians.

Follow us on social media:
Instagram: @pineapplemortgage @empoweredbypineapple Facebook: Pineapple MortgageLinkedIn:   Pineapple Mortgage

SOURCE: Pineapple Financial Inc. (NYSE American: PAPL)

Safe Harbor Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "is/are likely to," "potential," "continue" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations that arise after the date hereof, except as may be required by law. These statements are subject to uncertainties and risks including, but not limited to, the uncertainties related to market conditions and the completion of the initial public offering on the anticipated terms or at all, and other factors discussed in the "Risk Factors" section of the registration statement filed with the SEC. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC. Additional factors are discussed in the Company's filings with the SEC, which are available for review at www.sec.gov.

Related Links:
https://gopineapple.com
http://empoweredbypineapple.com

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SOURCE Pineapple Financial Inc.

FAQ

How has Pineapple Financial Inc. improved its agent onboarding process?

Pineapple Financial Inc. has improved its agent onboarding process by 92% using AI tools and digital solutions.

What is the name of the AI assistant introduced by Pineapple Financial Inc.?

The AI assistant introduced by Pineapple Financial Inc. is named Maui.

What capabilities does Maui have?

Maui can generate custom websites, eSignatures, and ad banners for mortgage brokers.

How does marketing automation play a role in Pineapple Financial Inc.'s onboarding process?

Marketing automation guides new brokers through automated emails, ensuring timely completion of necessary steps.

What is Pineapple Financial Inc.'s vision for leveraging artificial intelligence?

Pineapple Financial Inc. aims to use AI tools to streamline processes, maximize growth potential, and scale the business exponentially.