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Paramount Global, trading under the symbol PARAA, is a prominent media and entertainment company driven by iconic consumer brands. The company's extensive portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV, and Simon & Schuster, among others. Paramount Global commands a significant share of the U.S. television audience and holds a vast library of TV and film titles. In addition to offering innovative streaming services and digital video products, the company excels in production, distribution, and advertising solutions on a global scale.
Paramount Global operates within three main business segments: TV media, filmed entertainment, and direct-to-consumer. The TV media segment comprises television production studios, various broadcast and cable networks, such as CBS, Paramount, Nickelodeon, MTV, BET, and VH1. The filmed entertainment division includes multiple film studios, notably Paramount Pictures, that produce and distribute movies to theaters and other media outlets. Direct-to-consumer encompasses various streaming platforms, including Paramount+, Showtime, Pluto TV, and BET+. Content on these platforms is created by the production studios within the company's other business segments, providing a diverse range of entertainment options for audiences worldwide.
BET and The National Pan-Hellenic Council (NPHC) have launched the 'We VOTE' Public Service Announcements (PSA) featuring all nine Black fraternities and sororities, known as the 'Divine Nine'. The initiative aims to drive awareness, encourage voter participation, and reinforce the importance of every vote in shaping the future for the 2024 election.
The PSA includes leaders from each of the Divine Nine organizations, as well as nine emerging young leaders. BET's 'We VOTE' effort emphasizes voting for Ourselves, Togetherness, and Everyone. The campaign is part of BET's commitment to empowering Black voters and driving civic engagement.
The PSAs, produced by The House of JOY, are available for download and sharing on social media platforms. For more information, visit BET.com/vote.
BET Media Group, a unit of Paramount (NASDAQ: PARA), is leading the 5th Annual National Black Voter Day on September 20, 2024. This initiative, in partnership with the National Urban League, NAACP, and over 40 civic engagement partners, aims to mobilize Black voters for the 2024 election. BET's comprehensive strategy includes:
1. Voter education initiatives across linear, digital, and social platforms
2. In-market activations like Vote Fest Rally in Philadelphia
3. HBCU integrations with NextGen America
4. Community conversations on Black male voter engagement
The campaign focuses on three key moments: Registration (Sept. 20), Early Voting (during BET Hip Hop Awards 2024), and Turnout (Nov. 5). BET's efforts aim to empower Black voters, protect against disenfranchisement, and educate on collective power in local, state, and national elections.
Ocean Spray has partnered with Paramount Consumer Products to celebrate the 20th anniversary of Mean Girls by launching Mean Girls x Ocean Spray Zero Sugar Cranberry and Mixed Berry Juice Drinks. This collaboration features -edition pink packaging and a reimagined rap by Rajiv Surendra, who played Kevin G in the original film.
The new drinks contain zero sugar and no artificial sweeteners, offering a modern twist on the cranberry juice cocktail featured in the movie. Available nationwide at major retailers for $3.65, these drinks are an excellent source of Vitamin C. Ocean Spray will provide free samples on October 3rd, Mean Girls Day, around New York's Union Square.
This partnership aims to spotlight Ocean Spray's Zero Sugar line while celebrating the enduring popularity of Mean Girls, demonstrating how both the brand and the film's cultural impact have evolved over two decades.
Comic Relief US and Wonder Works Studio have launched a groundbreaking Roblox music festival as part of the 2nd annual Kids Relief campaign, 'Game to Change the World.' The event features immersive concerts from Imagine Dragons, Conan Gray, d4vd, Poppy, and Alexander Stewart, aiming to inspire social good through gaming.
Users can access the festival through the Kids Relief Simulator game, as well as Nickelodeon's SpongeBob Simulator and Teenage Mutant Ninja Turtles Battle Tycoon. The experience includes collecting 'good karma' while exploring fantastical environments inspired by the artists' lives and music.
The campaign also highlights young changemakers and involves top Roblox Content Creators in fundraising efforts. Supporters include e.l.f. Cosmetics and Overtime, offering prize packages to donors. The initiative aims to raise funds for programs fostering youth empowerment, education access, and economic growth opportunities.
Shopsense AI has announced the debut of its AI Lens technology at the 2024 MTV Video Music Awards (VMAs). This innovative product recognition tool will allow viewers to 'snap and shop' items worn by artists during the entire VMA broadcast, including the red carpet and stage performances. The shopping experience will be integrated into MTV's retail ecosystem at shop.mtvVMAs.com.
The Shopsense AI Lens enables viewers to take photos of fashion or products on their TV screens using a second device, instantly identifying exact matches or suggesting similar items from over 1,000 retailers and 1 billion SKUs. This technology is set to revolutionize how audiences interact with content and shop from Paramount's global network, seamlessly blending entertainment and commerce.
PMI Kids World is launching Booksy, a new patented collectible toy line that combines toys with tiny books, aimed at fostering a love for reading and play. The line will debut in October 2024 with PMI's original Monster Tales on Amazon, followed by licensed versions featuring characters from PAW Patrol and Tales of the Teenage Mutant Ninja Turtles at Walmart in November.
Booksy toys are designed for children aged 3-8 and include collectible figures with miniature books inside. The Monster Tales collection will offer a Six Pack and a Bookshelf Collector Set on Amazon. Licensed versions will feature 12 popular characters from PAW Patrol and TMNT, available exclusively at 3,000 Walmart stores in the USA.
The global release is set for Fall 2024, with distribution in key markets including the UK, France, Middle East, and Canada. This innovative product line represents PMI's own intellectual property, developed in-house and patented.
Nickelodeon is set to debut two brand-new elements at the 98th Macy's Thanksgiving Day Parade® on November 28, 2024. The additions include a balloon featuring Marshall, the firefighter dalmatian from PAW Patrol, and DORA's Fantastical Rainforest, a float and balloon hybrid showcasing Dora and her friends. These new entries join Nickelodeon's existing parade participants: the SpongeBob SquarePants balloon and the Teenage Mutant Ninja Turtles float.
The SpongeBob balloon will be accompanied by a new electric-powered 'Garriage' drawn by Gary the snail, celebrating the show's 25th anniversary. The Ninja Turtles float is inspired by the new series 'Tales of the Teenage Mutant Ninja Turtles' on Paramount+. The parade will air on NBC and stream on Peacock on Thanksgiving Day.
HBCU Buzz, BET, Live Nation Urban, and When We All Vote have launched the Vote Loud: HBCU Voter Registration Challenge to encourage voter participation among HBCU students and community members for the 2024 election. The challenge, running from September 5 to October 5, 2024, aims to empower young Black voters and increase civic engagement.
Participants can win prizes for their school community by registering to vote and promoting voter registration. The initiative highlights the importance of Black voters, who represent 14% of all eligible voters in the United States. The challenge emphasizes the impact of down-ballot races and ballot initiatives on issues such as the economy and cost of living.
Pepsi launches a massive campaign called 'Make Your Gameday Epic™' to celebrate the 2024 NFL season and promote Paramount Pictures' upcoming 'Gladiator II' film. The campaign features Megan Thee Stallion as 'Empress Megan' leading NFL stars Josh Allen, Derrick Henry, Justin Jefferson, and Travis Kelce in a Gladiator-themed short film. Megan also recorded a new version of Queen's 'We Will Rock You' for the campaign.
The campaign includes a portrait generator tool, -edition AR-enabled cans, retail displays, and a Fandango movie ticket offer. Pepsi collaborated with Ridley Scott Associates and Paramount Brand Studio for this campaign, which will be prominently featured during the 2024 MTV VMAs hosted by Megan Thee Stallion.
Nickelodeon has announced the addition of Modern Family to its Nick at Nite programming lineup starting Monday, Sept. 9. All 11 seasons of the 22-time Emmy® Award-winning comedy series will air daily from 2-4 a.m. (ET/PT). This marks the first time Modern Family will air within Paramount's family of brands. The show joins other popular comedies in Nick at Nite's roster, including Friends, Mike & Molly, Mom, Young Sheldon, and The Neighborhood.
Rachel Crain, SVP of Programming & Content Strategy at Nickelodeon Networks, expressed excitement about adding the critically acclaimed sitcom to their nightly lineup. The licensing agreement with Disney Entertainment was negotiated by Barbara Zaneri, Chief Programming Acquisitions Officer for Paramount Global.
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