Potbelly Sandwich Works Expands in Virginia Markets with Franchise Expansion Led by Former CEO
Potbelly (NASDAQ: PBPB) has announced a significant expansion in Northern Virginia through an extended Shop Development Agreement (SDA).
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Rhea-AI Summary
Potbelly (NASDAQ: PBPB) has announced a significant expansion in Northern Virginia through an extended Shop Development Agreement (SDA). The agreement involves former CEO Bryant Keil and his son Hampden Keil, who will develop eight new locations in the region.
This expansion is part of Potbelly's strategic growth plan to increase its presence through franchising in Virginia and other key markets nationwide. The company is actively seeking partnerships with multi-unit operators to expand into remaining untapped territories in Virginia and Maryland.
The initiative leverages Bryant Keil's extensive experience as former CEO, combining it with his son Hampden's expertise to deliver Potbelly's signature offerings including toasted sandwiches, hand-dipped shakes, and soups. The new locations are expected to create multiple job opportunities in the local communities.
Positive
- Strategic expansion with 8 new franchise locations in Northern Virginia
- Experienced leadership with former CEO as franchisee
- Creation of new local employment opportunities
Negative
- None.
Details
News Market Reaction – PBPB
The recorded move for PBPB in the trading session of this news was -1.02%.
Data tracked by StockTitan Argus. Session date unavailable.
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CHICAGO, Feb. 20, 2025 (GLOBE NEWSWIRE) -- Potbelly Corporation (NASDAQ: PBPB), the beloved neighborhood sandwich shop, is excited to announce a major expansion in the Northern Virginia market through an extension of its Shop Development Agreement (SDA). This new agreement builds on the company’s existing partnership with former CEO Bryant Keil and his son Hampden Keil, with plans to open additional Potbelly locations in several areas of Northern Virginia.
The development of these eight locations aligns with Potbelly’s strategic growth plan to expand its footprint through franchising in the State of Virgina and other key markets nationwide. The company remains eager to partner with passionate multi-unit operators to expand its footprint in its remaining untapped territories in the State of Virginia and Maryland.
With a focus on enriching the dining options in Virginia, this expansion underscores the brand’s commitment to fostering strong connections with its customers and communities.
Bryant Keil, former CEO of Potbelly, brings unparalleled experience and passion for the brand’s mission to his role as a franchisee. Together with his son, Hampden Keil, the duo is poised to expand Potbelly’s presence in Virginia, delivering the brand’s signature toasted sandwiches, hand-dipped shakes, flavorful soups, and warm, welcoming atmosphere to these bustling communities. Their combined expertise and dedication continue to enhance Potbelly’s reputation for creating vibrant neighborhood hubs.
The new shops are expected to contribute to local economic growth by creating numerous job opportunities. Further announcements regarding specific site locations and grand opening events will be shared as plans progress.
For more information about Potbelly Sandwich Works’ available franchise opportunities, please contact:
Maureen DiStefano
Sales Director, Potbelly Sandwich Works
Phone: 445-287-1182
Email: Maureen.Distefano@Potbelly.com
Website: https://franchising.potbelly.com
About Potbelly
Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country - with more than 440 shops in the United States including more than 90 franchised shops in the United States. For more information, please visit our website at www.potbelly.com.
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