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Potbelly Sandwich Works Expands to Lake Charles, LA with a New Franchise Agreement

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Potbelly Sandwich Works has announced a new franchise expansion in Lake Charles, Louisiana through a Shop Development Agreement (SDA) with franchisees Tim Rozell and Adam Jackson. This agreement complements their existing commitment to open three locations in Beaumont/Port Arthur, TX.

The Lake Charles expansion is part of Potbelly's strategic growth initiative to expand its presence in key markets through franchise partnerships. The new location will generate local employment opportunities and offer the brand's signature toasted sandwiches and fresh ingredients to Lake Charles residents.

The company continues to seek partnerships with multi-unit operators for remaining untapped territories in Louisiana. Specific details about the new shop's location and opening timeline will be announced in the future.

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Positive

  • Geographic expansion into new market (Lake Charles, LA)
  • Secured multi-unit franchisees with existing commitment
  • Strategic growth through franchise model reducing capital requirements

Negative

  • None.

News Market Reaction

+1.74%
1 alert
+1.74% News Effect

On the day this news was published, PBPB gained 1.74%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

CHICAGO, Feb. 26, 2025 (GLOBE NEWSWIRE) -- Tim Rozell and Adam Jackson bring their strong business acumen to Potbelly Sandwich Works’ growing franchise network. The duo recently signed a Shop Development Agreement (SDA) which includes the rights to open a Potbelly location in Lake Charles, Louisiana, marking an exciting expansion for the brand in the region. This agreement builds on their previously committed SDA to open three Potbelly locations in Beaumont/Port Arthur, TX, further solidifying their partnership with the brand.

“Lake Charles offers great potential for growth, and we’re excited to welcome Tim Rozell and Adam Jackson as franchise partners,” Todd Owen, Director of Franchising of Potbelly Sandwich Works. “Their business expertise and commitment to excellence align perfectly with Potbelly’s mission to deliver great food and warm hospitality.”

This agreement is part of Potbelly’s strategic plan to grow its presence in key markets through strong franchise partnerships. With this latest addition, Potbelly continues to prioritize development opportunities across Louisiana and beyond. The company remains eager to partner with passionate multi-unit operators to expand its footprint in the remaining untapped territories of Louisiana.

The new shop in Lake Charles will create local jobs and offer residents a new destination for Potbelly’s signature toasted sandwiches, fresh ingredients, and an inviting atmosphere. More details on the shop’s location and opening date will be shared soon.

For more information about Potbelly Sandwich Works’ available franchise opportunities, please contact:

Todd L. Owen
Sales Director, Potbelly Sandwich Works
Phone: (872) 250-6956
Email: Todd.Owen@Potbelly.com
Website: https://franchising.potbelly.com

About Potbelly
Potbelly Corporation is a neighborhood sandwich concept that has been feeding customers’ smiles with warm, toasty sandwiches, signature salads, hand-dipped shakes and other fresh menu items, customized just the way customers want them, for more than 40 years. Potbelly promises Fresh, Fast & Friendly service in an environment that reflects the local neighborhood. Since opening its first shop in Chicago in 1977, Potbelly has expanded to neighborhoods across the country - with more than 440 shops in the United States including more than 90 franchised shops in the United States. For more information, please visit our website at www.potbelly.com


FAQ

How many new Potbelly (PBPB) locations are planned for Lake Charles, LA in 2025?

One new Potbelly location is planned for Lake Charles, LA through the latest franchise agreement.

How many total locations will franchisees Rozell and Jackson develop for Potbelly (PBPB)?

The franchisees will develop a total of 4 locations: 3 in Beaumont/Port Arthur, TX and 1 in Lake Charles, LA.

What regions is Potbelly (PBPB) targeting for franchise expansion in 2025?

Potbelly is targeting remaining untapped territories in Louisiana for franchise expansion.

What type of franchisees is Potbelly (PBPB) seeking for expansion?

Potbelly is seeking passionate multi-unit operators for franchise partnerships.
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