Flamin' Hot® Teams Up with Gabby Windey to Help Fans "Cheat on Flamin' Hot® Cheetos®"

Rhea-AI Summary

Flamin' Hot®, a PepsiCo (PEP) brand, has launched a new marketing campaign called 'Cheat on Flamin' Hot® Cheetos®' to promote its diverse portfolio of spicy snacks. The campaign, running from September 17 to November 30, 2024, features TV personality Gabby Windey and Chester Cheetah®. Fans can win a 'Flamin' Hot Burner Phone' with a year of free cell service and the chance to receive deliveries of various Flamin' Hot snacks.

The campaign encourages consumers to explore the 25 different snacks in the Flamin' Hot lineup, including varieties of Cheetos®, Doritos®, Ruffles®, Lay's®, Munchies®, Smartfood®, Funyuns®, and Fritos®. PepsiCo aims to inspire fans to be bold and explore new spicy options through this initiative, which builds on the Flamin' Hot University concept introduced in 2023.

Positive

• Expansion of product line with 25 different Flamin' Hot snack varieties
• Innovative marketing campaign to promote brand awareness and product diversity
• Potential for increased sales across multiple PepsiCo snack brands

Negative

• None.

News Market Reaction – PEP

-0.19%

1 alert

-0.19% News Effect

On the day this news was published, PEP declined 0.19%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

TV personality and podcast host Gabby Windey and Chester Cheetah^® are giving away limited-edition "Burner Phones" and "Hall Passes" to help heat seekers hook up with Flamin' Hot^® "sidechips"

PLANO, Texas, Sept. 17, 2024 /PRNewswire/ -- As college students begin a new semester and cuffing season looms, Flamin' Hot^® is asking fans to keep their options open – snacking options, that is – and "Cheat on Flamin' Hot^® Cheetos^®" with every Flamin' Hot snack they see on campus. Chester Cheetah^® himself is offering lucky spice lovers a "Hall Pass" to give one (or more) of the 25 different snacks from the Flamin' Hot portfolio a chance.

Starting today until November 30, fans can join Gabby Windey, TV Personality & Podcast Host, via Instagram or FlaminHotUniversity.com to find opportunities to win a "Flamin' Hot Burner Phone" – a flip phone with a one-of-a-kind Flamin' Hot design, a free year of cell service, and one special someone on speed dial, Chester Cheetah. When called from the "Burner Phone," Chester will make good on his "Hall Pass" offer by delivering a spicy selection of Flamin' Hot sidechips to winners' doors. The delivery also comes with a promise that Cheetos Flamin' Hot will always be there if you and your new sidechip ever want to snack.

"I love Cheetos Flamin' Hot, but take it from me - you can't reach your spiciest potential without trying different flavors and exploring your options," says Gabby Windey. "There is no reason to settle for just one flame when Chester is cool with you having hotties like Fritos^® Flamin' Hot^® and Funyuns^® Flamin' Hot^® in your rotation."

Those who are unsure which tempting hot snack they want to try first can find their perfect match by taking the Sidechip Quiz on FlaminHotUniversity.com. If you'd like to add even more sidechips into your rotation, Flamin' Hot has created dating profiles for its spicy line-up so that fans can swipe right on tempting new snacks.

"While we love how many of our fans are in a committed relationship with Flamin' Hot Cheetos, the Flamin' Hot portfolio is overflowing with spicy snacks," said Tina Mahal, vice president of marketing at PepsiCo Foods North America. "By offering numerous fiery options, Flamin' Hot hopes to inspire its fans to be bold and explore every way possible to turn up the heat."

Asking heat seekers to keep their options open and "Cheat on Cheetos" is the newest way Flamin' Hot University is looking to help fans reach their spiciest potential. The brand introduced Flamin' Hot University in 2023 with an online curriculum to help fans embrace their unique heat and a fiery hot merch line that fueled scholarships aimed at reducing the burden of student loans.

Visit FlaminHotUniversity.com to take the quiz, view full sweepstakes rules and to learn more about the Flamin' Hot portfolio, you can go online or find Flamin' Hot on TikTok and Instagram. For those who want to "Cheat on Flamin' Hot Cheetos," the Flamin' Hot portfolio is available for purchase in retailers nationwide and on Snacks.com.

The Flamin' Hot portfolio features a roster of hotties from Frito-Lay fan favorite brands including: Cheetos^® Flamin' Hot^® (12 varieties), Doritos^® Flamin' Hot^® (5 varieties), Ruffles^® Flamin' Hot^® (3 varieties), Lay's^® Flamin' Hot^® (2 varieties), Munchies^® Flamin' Hot^®, Smartfood^® Flamin' Hot^®, Funyuns^® Flamin' Hot^®, & Fritos^® Flamin' Hot^®.

About Frito-Lay North America
Frito-Lay North America is the $25 billion net sales convenient foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades, Frito-Lay's portfolio of beloved products has brought smiles to millions of families across the world, including Fritos^® corn chips, Lay's^® and Ruffles^® potato chips, Doritos^® and Tostitos^® tortilla chips and branded dips, Cheetos^® snacks, Stacy's^® pita chips, PopCorners^® air popped snacks and SunChips^® multigrain snacks. The company operates more than 40 manufacturing facilities across the U.S. and Canada, along with a vast distribution network that services over 315,000 retail customers weekly through its direct-store-delivery model. Through pep+ (PepsiCo Positive), Frito-Lay is committed to creating positive change for the planet and people. Learn more about Frito-Lay at FritoLay.com, on X (@FritoLay), on Instagram (@FritoLay) and on Facebook (FritoLay).

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's^®, Doritos^®, Cheetos^®, Gatorade^®, Pepsi-Cola^®, Mountain Dew^®, Quaker^®, and SodaStream^®. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. 

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

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SOURCE Frito-Lay North America

FAQ

What is the 'Cheat on Flamin' Hot® Cheetos®' campaign by PepsiCo (PEP)?

It's a marketing campaign running from September 17 to November 30, 2024, encouraging consumers to try various Flamin' Hot snacks beyond Cheetos. Fans can win a 'Flamin' Hot Burner Phone' and receive deliveries of different Flamin' Hot products.

How many Flamin' Hot snack varieties does PepsiCo (PEP) offer?

PepsiCo offers 25 different snacks in the Flamin' Hot portfolio, including varieties of Cheetos, Doritos, Ruffles, Lay's, Munchies, Smartfood, Funyuns, and Fritos.

Who is partnering with PepsiCo (PEP) for the Flamin' Hot campaign in 2024?

TV personality and podcast host Gabby Windey is partnering with PepsiCo for the Flamin' Hot campaign, along with the brand mascot Chester Cheetah.

What is Flamin' Hot University by PepsiCo (PEP)?

Flamin' Hot University is a marketing concept introduced by PepsiCo in 2023, featuring an online curriculum to help fans embrace their spice preferences and a merchandise line that funded scholarships to reduce student loan burdens.