Think You Have the Next Great Potato Chip Flavor Idea? Lay's® Brings Back Iconic Do Us A Flavor™ Contest with $1 Million Award
Rhea-AI Summary
Lay's® is bringing back its iconic Do Us A Flavor™ contest after a seven-year hiatus. Fans can submit their potato chip flavor ideas from October 16, 2024, to February 21, 2025, at DoUsAFlavor.com for a chance to win $1 million and see their creation on store shelves in 2025. A judging panel will select three finalist flavors to be developed and brought to market in April 2025, with the winner determined by fan votes later that year.
To kick off the campaign, Lay's is re-releasing five fan-favorite flavors from previous contests: Chicken & Waffles, Cheesy Garlic Bread, Southern Biscuits & Gravy, Wavy Fried Green Tomato, and Crispy Taco. Fans can enter for a chance to win an exclusive kit featuring these flavors through a social media sweepstakes.
Positive
- Potential for increased consumer engagement and brand visibility through the contest
- Opportunity to develop new product offerings based on consumer preferences
- Possible boost in sales from the re-release of popular flavors and new contest-winning flavors
Negative
- None.
News Market Reaction – PEP
On the day this news was published, PEP declined 0.81%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Five previously submitted fan-favorite flavors return for a limited time to inspire new submissions
Nearly everyone has a great potato chip idea, and in 2012, Lay's put that theory to the test with the launch of the Lay's® Do Us A Flavor™ contest. It ran for four iterations and became a cultural phenomenon that inspired millions of flavor submissions, resulting in 14 out-of-the-box creations. Now, after a seven-year hiatus, the iconic campaign makes its highly anticipated return. Once again, Lay's is challenging fans to do Lay's a flavor by submitting their best ideas for the chance to see their chip on store shelves in 2025 and win
"For years, Lay's made fans' flavor dreams come true by turning their enthusiasm into delicious snacks for the entire nation to taste, share and enjoy," said Denise Truelove, senior vice president of marketing, PepsiCo Foods North America. "Since then, we've drawn inspiration from so many different places for our potato chip flavors – global cuisines, hometown favorites, musical genres and more – but our fans have always known best. After years of people asking for the program's return, we're excited to hand the reigns back to them to help us uncover the next great potato chip flavor."
Starting today at 1 p.m. EST through February 21, 2025, fans can submit their flavor ideas at DoUsAFlavor.com. Participants can submit up to 10 unique flavor ideas each day, including the name of their flavor, its inspiration and key ingredients. A judging panel will narrow down the contest submissions to three finalist flavors that will be developed by Frito-Lay's culinary experts and brought to market in April 2025. The winning flavor – as determined by fan votes – will be revealed later in 2025. The two runner-up flavors will each win
To kick off the fifth iteration of the campaign, Lay's opened the Lay's Flavor Vault for a limited time to re-release five fan-favorite flavors from previous Do Us a Flavor contests. Fans looking for a taste of Do Us A Flavor greatness can enter for a chance to win an exclusive kit featuring the five returning flavors by following @lays, liking the post and commenting which flavor they're most excited to try with #LaysFlavorVault and #Sweepstakes. The flavors include:
- Lay's Chicken & Waffles: A finalist from 2012 merges the savory flavors of fried chicken with sweet waffles and maple syrup.
- Lay's Cheesy Garlic Bread: The 2012 winner blends creamy cheese and zesty garlic for an irresistible treat.
- Lay's Southern Biscuits & Gravy: Inspired by a family recipe, this 2015 winner offers a decadent breakfast experience in chip form.
- Lay's Wavy Fried Green Tomato: This 2017 finalist combines the tastes of a classic southern dish with a satisfying crunch.
- Lay's Crispy Taco: The 2017 winner packs a fiesta of flavor with hints of ground beef, sour cream, lettuce, cheese and tomato.
To learn more about Lay's and the Do Us A Flavor contest, visit DoUsAFlavor.com.
Do Us A Flavor ABBREVIATED RULES: NO
About Lay's
Lay's is one of the brands that makes up Frito-Lay North America, the
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North America
FAQ
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