The Procter & Gamble Company reports consumer-products developments across a portfolio of household, beauty, personal care and health brands. News commonly covers product launches, limited-edition collections and marketing campaigns for brands such as Native, Secret, Olay, Metamucil, Pantene and Zevo.
Company updates also describe formula claims, retailer-exclusive assortments, category extensions and brand education in areas such as deodorant, body wash, skin care, hair care, fiber supplements and household pest control. P&G also references a broader global brand portfolio that includes Tide, Pampers, Gillette, Crest, Charmin, Dawn and Oral-B.
Head & Shoulders (PG) has launched its Scalp Care Collection, offering skincare-inspired shampoos, conditioners and treatments for different scalp needs.
The collection includes three regimens: Scalp Soothe for itchy scalps, Scalp Purify for oily scalps and Scalp Restore for dry scalps. Shampoos and conditioners are now available at Walmart with a suggested retail price of $11.99. Treatments and expanded availability at Walmart and other retailers are scheduled to arrive in November.
Procter & Gamble (PG) has introduced Charmin Ultra Strong with Wider Sheets, replacing the existing Ultra Strong product line. The product is available now at major retailers nationwide and online. Charmin says the wider sheets provide more coverage and help consumers use up to 50% less toilet paper versus the leading one-ply USA bargain brand.
Media personality Porsha Williams will participate in the brand's social campaign and host an immersive Charmin experience in New York City on October 20, where visitors can see the new product.
Procter & Gamble (PG) declared a quarterly dividend of $1.0885 per share, payable on or after November 16, 2026. Common Stock holders must be on record at the close of business on October 23, 2026.
Shareholders also elected all 12 director nominees, approved auditor ratification and advisory executive compensation, and rejected three shareholder proposals. Voting results remain preliminary pending final tabulation and certification.
Procter & Gamble (PG) welcomed an international consensus calling for oral health to become part of everyday health care and prevention. Convened by the European Federation of Periodontology and the European Association of Dental Public Health, the multidisciplinary group published its recommendations open access in Periodontology 2000.
The consensus calls for closer collaboration between dental and medical professionals, broader oral-health education and reduced inequalities in access to care. It highlights daily plaque removal and reports that treating gum disease can help people with diabetes manage blood sugar. P&G Oral Care plans to help explain the recommendations through work with dental professionals, consumers, retailers and public-health partners. P&G supported the symposium where the paper was presented on September 3, 2026, in Lisbon, Portugal.
Procter & Gamble (PG) announced an updated Pampers Wipes dispensing design and a campaign featuring comedian and actress Iliza Shlesinger. Pampers says the redesign responds to parent feedback about pulling several wipes when only one is needed and is designed to make single-wipe dispensing easier.
The update is available across all Pampers Wipes, including Sensitive, Aqua Pure, Ultra Clean, Complete Clean, and Clean & Calm. Shlesinger’s campaign uses humor to portray that parenting experience. Earlier in 2026, Pampers also removed fragrance from all Swaddlers in response to evolving parent preferences.
Procter & Gamble (NYSE: PG) will webcast its virtual 2026 Annual Meeting of Shareholders on October 13, 2026. The live audio webcast starts at 9:00 a.m. Eastern Time, with access for media and investors beginning at 8:45 a.m. A replay will also be available. Meeting business and voting information are in the Notice of Annual Meeting and Proxy Statement at www.pginvestor.com.
Luvs (PG) is holding a free diaper giveaway in Jersey City on October 3, 2026, using a billboard made of diaper packs. The event runs from 12–6 p.m. at Mary McLeod Bethune Park, with one box per family while supplies last and sizes subject to availability. Luvs is also donating more than 250,000 diapers to Feeding America and offering social media giveaways and retailer discounts through the end of 2026.
Pantene (PG) launched Cream to Mist, its first product co-created with certified trichologist Abbey Yung. The leave-in spray contains Pro-Vitamin B5, Peptide-C and moisture barrier builders. Pantene says it applies evenly from root to tip and provides heat protection up to 450°F. Cream to Mist is available at Amazon, Walmart, Target and TikTok Shop, with wider retail availability to follow.
Procter & Gamble (PG) brand Pampers and 4Kira4Moms hosted a Los Angeles baby shower for 30 parents on September 26. Held at The Fig House, the event gave each participating family a one-year supply of Pampers diapers and a $100 Walmart gift card.
Families met with doulas, midwives and maternal health advocates at an on-site Wellness Center. They received guidance on preparing for labor, caring for a newborn and recovering after childbirth. The event built on the organizations’ three-year partnership.
Procter & Gamble (PG) outlined clinical evidence for Head & Shoulders dandruff shampoos at the September 2026 Science of Skin Summit. Its review favors well-formulated 1% selenium sulfide shampoo for maximum over-the-counter dandruff control and describes 1% zinc pyrithione shampoo as an option for ongoing management.
In a randomized study of 350 participants, a tested 1% selenium sulfide shampoo reduced adherent scalp flaking more than a tested 2% ketoconazole shampoo after four and six weeks. A separate study found that 2% ketoconazole reduced flaking severity more than 1% ketoconazole in people with severe dandruff or seborrheic dermatitis. No identified published study directly compared 1% selenium sulfide with 1% ketoconazole under identical conditions. A 48-week randomized study found that 1% zinc pyrithione maintained efficacy versus placebo throughout the study, with no evidence of diminished response over time.