Welcome to our dedicated page for Procter & Gamble news (Ticker: PG), a resource for investors and traders seeking the latest updates and insights on Procter & Gamble stock.
The Procter & Gamble Company (PG) generates a steady stream of news through its global portfolio of consumer brands and its capital markets activity. As a major manufacturer in the soap and other detergent manufacturing industry and related household and personal care categories, P&G regularly issues press releases about product launches, marketing campaigns, investor events, and shareholder matters.
Recent company news highlights how individual brands drive much of P&G’s visibility. Announcements have covered initiatives such as Gillette Venus expanding its Venus for Pubic Hair & Skin collection with upgraded razors and care products designed for delicate skin, Pantene introducing the Abundant & Strong collection to address hair shedding with dermatologist‑tested technology, and Aussie Haircare launching the Ultra Wonder curl care line. Other releases showcase campaigns like Bounty’s “Bounty is Your Wingman” around major football games and Tide’s collaboration with Netflix’s Stranger Things to promote a boosted liquid detergent formula.
Investors in PG stock also follow Procter & Gamble’s corporate and financial news. The company issues releases and Form 8‑K filings on quarterly earnings, dividend declarations, underwritten public offerings of notes, and webcasts of earnings calls and conference presentations. For example, the Board of Directors has declared recurring quarterly dividends, and the company has announced webcasts for discussions of quarterly results and appearances at investor conferences.
This news page aggregates such updates so readers can track brand‑level developments, marketing partnerships, dividend announcements, financing transactions, and governance‑related disclosures from a single stream. For anyone monitoring PG, the news flow provides context on how Procter & Gamble manages its portfolio, communicates with consumers, and engages with the investment community over time.
Native (NYSE:PG) will attend the American Academy of Allergy, Asthma and Immunology (AAAAI) 2026 Annual Meeting in Philadelphia, Feb. 27–Mar. 2, 2026, and will introduce its new Sensitive Series. The collection features hypoallergenic fragrances excluding 81 known fragrance allergens and naturally-derived ceramides.
Registered attendees can visit Native at booth #1347 during the conference to meet company representatives and learn about formulations co-created with allergists, biologists, and dermatologists.
Old Spice (NYSE:PG) launched a limited-edition Old Spice and The Super Mario Galaxy Movie Collection, timed with Nintendo + Illumination’s The Super Mario Galaxy Movie in theaters April 1, 2026. The collection includes five scents and multiple formats—deodorant stick, body spray, body wash, 2-in-1 shampoo + conditioner, and lotion—priced from $7.97 at major retailers while supplies last. The scents (Cosmic Quest, Desert Detour, Castle Crush, Space Mischief, Brooklyn Bounce) draw inspiration from intergalactic movie environments and target men seeking nostalgic, playful grooming options.
Febreze (NYSE:PG) unveiled its 2026 Scent of the Year, Tranquil Cyprus Coves, the brand's fifth annual fragrance offering. The scent — citrus, nectarine and sea breeze notes — is part of the Premium Destinations Collection and is available across AIR, PLUG, CAR, and FABRIC formats (MSRP from $3.99).
The launch targets consumers seeking relaxation and a tropical-escape experience at home and will be sold in-store and online at major retailers nationwide.
Procter & Gamble (NYSE:PG) announced on February 24, 2026 that two P&G Ventures brands — Spruce and Zevo — won 2026 Product of the Year awards in weed killer and pest control categories.
Winners were chosen by a 40,000-consumer Kantar survey; Spruce advertises visible results in one hour, and Zevo traps claim 99.9% kill of trapped bugs.
Tide (NYSE:PG) launched Tide evo on February 17, 2026, a 100% concentrated, waterless laundry tile with six cleaning layers that activates in cold water. Tide evo uses fiber-based surfactant technology, curbside recyclable Forest Stewardship Council certified paperboard packaging, and is rolling out nationwide at major retailers.
The product aims to reduce transport weight and plastic waste, enhance accessibility features, and supports Tide's goal to shift more loads to cold water by 2030.
P&G (NYSE:PG) brands Native, P&G Studios and dentsu Entertainment launched The Golden Pear Affair, a 55-episode feature-length "microsoap" available Feb 12, 2026. Episodes total just under 80 minutes; the full series is $9.99 at thegoldenpearaffair.com with free trailers and initial episodes.
The series integrates Native's limited edition Global Flavors scents and offers social-platform distribution plus site-based promotions and pay-per-episode options.
Procter & Gamble (NYSE:PG) executives will present at the Consumer Analyst Group of New York Conference on Feb. 19, 2026 at 9:00 a.m. ET. Media and investors can access a live audio webcast and a replay via the company investor website.
Head & Shoulders (NYSE:PG) launched BARE Itchy Scalp Relief Serum, a 9‑ingredient scalp serum that delivers instant itch relief and deposits zinc pyrithione (ZPT) to maintain anti-dandruff protection on non-wash days.
The product is dermatologically tested, clinically proven, and reported 90% instant soothing in a two-week consumer study; nationwide launch began January 2026 at major retailers.
Procter & Gamble (PG) launched the Cascade Clean Machine, an immersive tour debuting at the Florida State Fair Feb. 14–15 that places visitors inside a life‑size dishwasher to demonstrate Cascade Platinum Plus cleaning performance.
The installation showcases ActionPacs, claims up to 100% grease breakdown, compares cleaning power to Dawn, and offers prizes, product samples, and appearances tied to the brand’s TV campaign. The tour will continue to additional fair stops nationwide.
Head & Shoulders (NYSE:PG) launches three upgraded collections—Smooth & Silky, Sulfate-Free Shea Butter, and Hydrating Coconut—rolling out nationwide January 2026. Each formula is clinically proven to fight dandruff, dermatologically tested, enhanced with premium scents and conditioning benefits, and backed by 60+ years of scalp care innovation.