Welcome to our dedicated page for Procter & Gamble news (Ticker: PG), a resource for investors and traders seeking the latest updates and insights on Procter & Gamble stock.
The Procter & Gamble Company reports consumer-products developments across a portfolio of household, beauty, personal care and health brands. News commonly covers product launches, limited-edition collections and marketing campaigns for brands such as Native, Secret, Olay, Metamucil, Pantene and Zevo.
Company updates also describe formula claims, retailer-exclusive assortments, category extensions and brand education in areas such as deodorant, body wash, skin care, hair care, fiber supplements and household pest control. P&G also references a broader global brand portfolio that includes Tide, Pampers, Gillette, Crest, Charmin, Dawn and Oral-B.
Bounty (PG) is celebrating the 2026 NFL season by continuing its role as the Official Wingman of NFL Gameday and expanding its “Bounty Is Your Wingman” campaign. The brand features new standalone content with Rob Gronkowski, Coco Jones, NFL players and football families, showcasing at-home gameday food, traditions and inevitable messes. Bounty highlights its twice-as-absorbent paper towels and will share behind-the-scenes footage and special savings later in the season across its social channels.
Procter & Gamble (PG), through its Oral-B brand, announced new clinical evidence from an independent 2026 peer-reviewed network meta-analysis of 19 randomized clinical studies involving more than 1,300 participants, in which the oscillating-rotating technology behind Oral-B iO was ranked #1 for plaque removal and gingivitis reduction.
The company highlights that Oral-B iO removes 100% more plaque than a manual toothbrush, delivers 100% healthier gums, helps 88% of people with early gum problems return to healthy gums, and is 60% more effective than a premium sonic toothbrush along the gumline. Research cited shows 84% of people reached all inside tooth surfaces after one week of iO use versus 44% with manual brushing. For children, Oral-B iO Kids removes 1.5x more plaque than a manual brush, has earned the European Academy of Paediatric Dentistry Seal of Approval for ages 3+, and is reported by most surveyed children and parents to improve motivation and coverage when brushing.
Procter & Gamble (PG), through its Dawn and Cascade brands, launches a 2026 NFL-season campaign with Ann Michael Maye to promote easier cleanup for game-day and holiday gatherings.
Maye will share her hosting, baking and dish-cleaning routines, highlighting Dawn Powerwash and Cascade Platinum Plus to manage tough kitchen messes so fans can stay focused on football. The brands are also running the Dawn and Cascade Super Bowl LXI Sweepstakes, offering a four-day, three-night trip for two to Super Bowl LXI in California. The sweepstakes runs from September 1, 2026, at 10:00 a.m. ET through November 15, 2026, at 11:59 p.m. ET, with entries via qualifying product purchase or a no-purchase-necessary method described in the official rules.
Procter & Gamble (PG)/b) announced that Chief Financial Officer Andre Schulten will participate in a fireside chat at the Barclays Global Consumer Staples Conference on .
Media and investors can access a live audio webcast and replay via www.pginvestor.com.
Procter & Gamble (NYSE: PG) has expanded its Tide Free & Gentle line for the first time in over 30 years with new Tide Fresh & Gentle scented detergents. The initial launch features Coastal Oasis and White Lavender light fragrances, both dermatologist-tested for sensitive skin and free of dyes.
Fresh & Gentle maintains the translucent “Free You Can See” formula and Tide’s cleaning performance, and will be available online and in select U.S. retailers starting September 1, 2026, with liquid detergent MSRP beginning at $4.99.
Procter & Gamble (NYSE:PG) brand Febreze has launched a first-of-its-kind, limited-edition Febreze x Dunkin’ scent collection, inspired by Dunkin’s coffee and bakery favorites. The Walmart-exclusive line features three fragrances—Strawberry Frosted Donut, Cinnamon Roll, and Vanilla Latte—across Febreze AIR, PLUG, BATHROOM, and CAR formats, starting at $3.97 from September 2026.
Olay (NYSE:PG) introduced its revamped Repair Serum Body Wash Collection and new Enrich Boosting Body Oil, positioned as a “Barrier Bootcamp” routine to help support the skin’s moisture barrier starting in the shower. Developed with dermatologists, the body washes use Olay’s Triple Complex with lipids and Elixir B3 to address five visible concerns: dryness, inelasticity, dullness, texture, and uneven tone. Variants feature ingredients such as hyaluronic acid, BHA, vitamin C, collagen peptide, and retinol. The Enrich Boosting Body Oil combines argan oil, rosehip oil, and collagen peptide, and is free of sulfates, parabens, phthalates, and silicones. According to Olay, the collection is now available at major U.S. retailers and online.
Charmin (NYSE:PG) is promoting its Charmin Forever Roll during back-to-school season with a playful “Roommate Trials” campaign on Instagram and TikTok, spotlighting common shared-bathroom issues like empty rolls and non-restocking roommates.
The Forever Roll is described as Charmin’s biggest roll, featuring 1,700 sheets of the same two-ply toilet paper and a stainless-steel holder. According to Charmin, it can last up to one month based on a two-person household, aiming to reduce roll changes and bathroom-related tension in dorms and apartments. The product is available at select retailers nationwide, with up to $10 off at Walmart, Target and Amazon for a limited time and comes with a 30-day money-back guarantee.
Procter & Gamble (NYSE: PG), through its Swiffer brand, introduced the Swiffer Hair Magnet Deluxe, a floor-cleaning tool focused on picking up human and pet hair, dust and debris. Swiffer partnered with celebrity hair expert Jen Atkin to highlight hair-related floor messes as part of everyday grooming routines.
The Swiffer Hair Magnet uses 3D fluffy fibers designed to Trap + Lock™ 2X more hair, dirt and dust compared with Swiffer Hair Magnet cloths, and features a 360-degree swivel locking head, collapsible stick for storage and cord-free, charge-free operation. The Hair Magnet Deluxe Starter Kit and Heavy Duty Sweeping Cloth refills are available nationwide, with pricing and promotions set by retailers.
Procter & Gamble (NYSE: PG), through its Old Spice brand, announced the seasonal return of its limited-edition Fallidudes Collection for fall 2026. The lineup features three autumn-inspired scents—Pumpking, Apple Crumbro and Frankenstud—available for a limited time in select aluminum-free deodorant sticks, antiperspirant, body wash and 2‑in‑1 shampoo + conditioner at retailers nationwide.