Native Launches Global Flavors Collection, a Limited Edition Personal Care Collection Inspired by Iconic Scents from Around the World Available Exclusively at Target

Key Terms

aluminum-free deodorant technical

A personal-care product made to prevent body odor without using aluminum-based compounds that block sweat pores; it typically uses fragrances, natural antimicrobials, or baking soda to control bacteria and scent. Investors care because demand for aluminum-free options reflects consumer health and lifestyle trends, can affect product pricing and margins, and may change regulatory or liability exposure much like a food brand responding to a new dietary preference.

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A sulfate-free body wash is a liquid soap product formulated without common strong foaming detergents called sulfates; it cleans skin using gentler alternatives that produce less lather and are marketed as less irritating. For investors, the label signals consumer trends toward milder, “clean” personal-care products and can affect sales, pricing, ingredient sourcing and brand positioning much like a company switching to a premium, eco-friendly formula.

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Silicone-free means a product’s formula or manufacturing process avoids silicones, a family of synthetic compounds often used to add smoothness, water resistance or shine. For investors, the label signals a product positioned to meet consumer demand for perceived natural or breathable alternatives, and can affect ingredient costs, supply chains, regulatory claims and marketing differentiation—like choosing a wooden chair instead of one coated in plastic to appeal to buyers who prefer natural materials.

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The collection features globally inspired fragrances across aluminum-free deodorant, sulfate-free body wash, hair care, and moisturizing body products — exclusively available at Target.

SAN FRANCISCO--(BUSINESS WIRE)-- Native, the personal care brand known for their clean, simple and effective formulas, announces the launch of its limited-edition Global Flavors Cafe Collection, now available at Target stores nationwide and online at Target.com.

Native Global Flavors Collection

Inspired by vibrant flavors and aromas from destinations including Japan, Italy, Morocco, Brazil, and Turkey, the collection features clean, effective formulas across aluminum-free deodorant, sulfate-free body wash, moisturizing lotion, body scrub, hair care, and liquid hand soap.

The Native Global Flavors Collection is a limited edition personal care lineup inspired by iconic flavors and destinations from around the world, created to transform daily routines into sensory travel experiences.

• Available Scents:
  • Japanese Golden Pear: A simple escape with juicy pear & serene florals notes.
  • Italian Vanilla Gelato: A guilt-free vacation filled with indulgent vanilla & citrus notes.
  • Brazilian Honey Melon: A pure refreshment drenched in juicy melon & soft floral notes.
  • Moroccan Mountain Sage: A natural adventure inspired by invigorating herbal & amber notes.
  • Turkish Rose Water: A worry-free adventure with delicate florals & enchanting amber.
• Categories Include:
  • Aluminum-Free Deodorant (72-hour odor protection)
  • Sensitive Deodorant (DTC only)
  • Deodorant Spray
  • Mini Deodorant Stick
  • Sulfate-Free Body Wash (24-hour refreshing cleanse)
  • Silicone-Free & Sulfate-Free Strengthening Shampoo and Conditioner
  • Silicone-Free & Sulfate-Free Moisturizing Shampoo and Conditioner
  • Moisturizing Hand & Body Lotion (48-hour hydration)
  • Liquid Hand Soap
  • Body Scrub
• Key Benefits Include:
  • 72-hour odor protection in aluminum-free deodorant
  • Sulfate-free cleansing formulas
  • Silicone-free hair care options
  • Plant-based moisturizers for long-lasting hydration
  • Limited edition, boba-inspired scents
• Hero Formula Features:
  • Aluminum-free deodorant formulas
  • Sulfate-free body wash
  • Silicone-free hair care
  • Minimal ingredient philosophy
  • Thoughtfully selected ingredients designed for everyday use

Global Flavors celebrates how Native brings cultural inspiration into everyday personal care essentials. By partnering with Target for this limited edition launch, Native expands access to globally inspired scents within core mass categories like deodorant and body wash. The collection supports Native’s broader approach of pairing ingredient transparency with trend-driven fragrance innovation at scale.

“Personal care should bring joy and inspiration to everyday routines,” said Christopher Talbott, Chief Executive Officer at Native. “With Global Flavors, we’ve captured the essence of travel and transformed it into clean, effective formulas that let people experience iconic scents from around the world—now available conveniently at Target.”

The Native Boba Cafe Collection is available now at:

• Nativecos.com
• Target stores nationwide and Target.com
• Retail prices vary by category but span from $3-$14

About Native

Founded in 2015, Native reimagines personal care with simple, clean, and effective products made for everyday life. Crafted from naturally derived ingredients and free from aluminum, parabens, sulfates, and phthalates, Native delivers high performance without compromise. The brand’s full-body portfolio, including deodorant, body wash, body scrubs, mineral sunscreen, hair care, and skin care, is available at nativecos.com and major retailers nationwide. Known for fan-favorite scents, playful limited editions, and a commitment to thoughtful innovation, Native continues to make personal care easy, safe, and enjoyable. Follow @native on TikTok, Instagram, and Facebook.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260505264374/en/

Media Contact
Autumn Communications, native@autumncommunications.com

Source: Procter & Gamble