Olay Redefines Skin Longevity With “Skinsurance” Spotlighting the Super Collection as a Long-Term Investment to Future-Proof Your Glow

Key Terms

niacinamide medical

Niacinamide is a water-soluble form of vitamin B3 used in dietary supplements, pharmaceuticals, and many skincare products for its role in supporting skin health and cellular metabolism. Investors should care because its presence can drive product demand, affect regulatory labeling and claims, and influence manufacturing costs and supply chains—think of it as a popular ingredient like caffeine in beverages that can sway sales, margins, and competitive positioning.

vitamin c medical

A water‑soluble nutrient (ascorbic acid) that the body needs to support the immune system, heal tissue and act as an antioxidant; it is commonly sold as a dietary supplement and used in foods and personal‑care products. Investors care because demand, supply costs, regulatory labeling and any health claims affect sales, profit margins and stock value—think of it as a widely used ingredient whose availability and reputation can move related businesses.

vitamin e medical

Vitamin E is a group of fat‑soluble nutrients that help protect cells from damage and support immune and skin health; in everyday terms it acts like a rust‑proofing agent for the body's cells. Investors watch vitamin E because it drives sales in foods, supplements and personal‑care products, is subject to manufacturing and supply costs, and can be affected by regulatory claims or clinical studies that change consumer demand and company valuations.

collagen peptide medical

Collagen peptides are short chains of protein building blocks made by breaking down collagen, the structural protein that gives skin, bone and connective tissue strength; think of them as smaller Lego pieces taken from a larger structure so the body can absorb them more easily. Investors care because these peptides are sold as ingredients in supplements, foods and cosmetics, so demand, safety rules, clinical claims and production costs can directly affect revenue and profit margins for companies that make or use them.

bha+aha medical

A bha+aha product combines two types of chemical exfoliants—BHAs (oil-friendly acids that penetrate pores) and AHAs (water-friendly acids that smooth the skin surface)—to help remove dead skin, unclog pores, and improve texture. For investors, seeing this blend in a product line signals alignment with current consumer demand for effective skincare formulations and can affect sales growth, brand positioning and regulatory or safety scrutiny in the cosmetics market.

serum medical

The clear, yellowish fluid obtained from blood after clotting has been removed; it contains proteins, antibodies and other molecules used to measure health markers. Investors pay attention because serum is the sample used in many medical tests, drug development studies and regulatory safety checks—results from those tests can change a therapy’s market prospects much like a quality report can sway a product’s sales outlook.

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Corporate Natalie joins the new campaign to shift the focus from temporary fixes to a life-long ‘policy’ for hydrated, brighter, and visibly firm skin

CINCINNATI--(BUSINESS WIRE)-- Today, OLAY introduces Skinsurance, a new campaign inspired by the clinically backed OLAY Super Collection, positioning skin and bodycare as a long-term investment rather than just a quick fix to future-proof your glow. While we insure our cars and homes, we often "under-cover" our skin - the asset we wear every day. The campaign uses the metaphor of an insurance policy to encourage users to protect their skin against future damage such as aging, dullness, or rough texture. Available in curated bundles or "policies" tailored to specific skin needs, OLAY Super Collection delivers 5 visible skincare benefits in 1 for hydrated, brighter, and visibly firm skin.

OLAY Super Collection upgrades skin health from “basic” to “comprehensive” by utilizing a Super Serum technology formulated with Niacinamide, Vitamin C, Vitamin E, Collagen Peptide, and BHA+AHA.

The Ultimate “Radiance On Investment” (ROI)

OLAY has appointed entrepreneur and content creator Corporate Natalie as the brand’s first-ever Skinsurance Agent. Known for her relatable office-culture wit, Natalie hosted the OLAY Skinsurance Office pop-up in New York, where she introduced the bundles for normal, dry and rough and bumpy skin. Attendees used OLAY’s proprietary Skin Advisor tool to receive personalized product recommendations tailored to their skin goals - helping them invest in visibly smoother, softer, brighter, and more youthful-looking skin with consistent use.

“As a creator and new business owner constantly toggling between 'work mode' and 'build mode,' I’m obsessed with efficiency,” says Corporate Natalie, creator and founder of Expand Co-Lab. “This collection of hydrating body washes, lotions and face serum makes it easy for women like me to have a simple, effective ‘policy’ for both face and body skin.”

5-in-1 Comprehensive Coverage: The Science of the Super Collection

Leveraging OLAY’s 70+ years of skin science expertise, the Super Collection upgrades skin health from “basic” to “comprehensive” by utilizing a Super Serum technology formulated with Niacinamide, Vitamin C, Vitamin E, Collagen Peptide, and BHA+AHA. The regimen is designed to deliver five visible benefits:

1. Hydrates deeply for 24-hour moisture
2. Smooths skin texture and fine lines
3. Visibly Firms for improved elasticity
4. Brightens dullness for a luminous finish
5. Visibly Evens skin tone

Featured Products in the Skinsurance Portfolio

• OLAY Super Serum: The award-winning facial serum that combines five powerhouse ingredients, including niacinamide to deliver smoother, firmer, more even-looking skin with lasting hydration.
• OLAY Super Serum Body Wash: A silky, serum-infused formula powered by advanced moisturizers and innovative delivery technology for visibly transformed skin.
• OLAY Super Serum Body Lotion: A luxuriously lightweight formula designed to lock in moisture and reveal luminous and resilient skin.

"Consumers have long invested in results-driven skincare for their face, while many are less aware that the same level of advanced care can be applied to the body," says Senior Director, Communications at OLAY, Kate DiCarlo. "With the Super Collection, we’re bringing the same level of care and proven ingredients to both face and body - because your skin deserves comprehensive coverage everywhere."

The OLAY Super Collection is available now at https://www.olay.com/category/skin-insurance and at major retailers nationwide.

About Olay

OLAY is a science‑led skincare brand trusted by millions of women worldwide for over 70 years. As a leader in skin cellular science, OLAY is known for its expertise in anti‑aging and hydrating with deep knowledge across ingredients including niacinamide, retinol, vitamin C and collagen peptides. OLAY develops clinically tested formulas designed to visibly improve the look of wrinkles, crows’ feet, smile lines, dryness, dullness and uneven tone, lack of elasticity and other skin concerns that work at the skin’s cellular level. As the #1 anti‑aging skincare brand, OLAY delivers innovative, high‑performance products backed by proven science and trusted results that work across all skin tones. OLAY’s award‑winning portfolio includes hydrating body washes and lotions, the Most Awarded Serum*, the #1 Most Awarded Retinol**, the Most Awarded Facial Cleanser Collection^.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

* Based on a 6-year review of major beauty awards ending March 2025
** Based on a 6-year review of major beauty awards ending June 2025
^Based on a 12-month review of major beauty awards ending December 2024.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260505648698/en/

Olay Press Team
Olay@citizenrelations.com

Source: Procter & Gamble