Welcome to our dedicated page for Procter & Gamble news (Ticker: PG), a resource for investors and traders seeking the latest updates and insights on Procter & Gamble stock.
The Procter & Gamble Company reports consumer-products developments across a portfolio of household, beauty, personal care and health brands. News commonly covers product launches, limited-edition collections and marketing campaigns for brands such as Native, Secret, Olay, Metamucil, Pantene and Zevo.
Company updates also describe formula claims, retailer-exclusive assortments, category extensions and brand education in areas such as deodorant, body wash, skin care, hair care, fiber supplements and household pest control. P&G also references a broader global brand portfolio that includes Tide, Pampers, Gillette, Crest, Charmin, Dawn and Oral-B.
Zevo (PG) launched an "I Need a Zevo" Super Bowl campaign featuring NFL quarterback Trevor Lawrence and his wife, Marissa, to promote Zevo's Flying Insect Trap. The campaign highlights 24/7 protection using blue & UV light to lure, trap and kill 99.9% of trapped bugs and sells the trap at $19.99.
The effort targets warmer southern U.S. markets first and emphasizes odorless, mess-free pest control and year-round kitchen-friendly design.
Procter & Gamble (NYSE:PG) reported Q2 FY2026 net sales $22.2B (+1%) and organic sales 0%. Diluted EPS was $1.78 (-5%) driven mainly by incremental restructuring charges; core EPS $1.88 (0% vs prior). Operating cash flow was $5.0B, adjusted free cash flow productivity 88%, and the company returned $4.8B to shareowners ($2.5B dividends, $2.3B buybacks).
P&G maintained FY2026 all-in sales guidance of +1% to +5%, organic sales in-line to +4%, and core EPS growth in-line to +4% (core EPS range $6.83–$7.09; midpoint $6.96). GAAP diluted EPS growth outlook was narrowed to +1% to +6% reflecting higher restructuring; net guidance headwind ~$0.19 per share.
Procter & Gamble (NYSE:PG) on January 15, 2026 launched an upgraded Venus Pubic Hair & Skin collection, a dedicated pubic shaving regimen first introduced in 2021. The portfolio is dermatologically endorsed by the Skin Health Alliance and was tested by dermatologists and gynecologists for safety and efficacy.
The collection includes a redesigned ergonomic razor with a CalmCurve handle, upgraded lubrastrip, two blades with an anti-irritation barrier, and a flipped eject button, plus a smoothing cleanser/shave gel and a daily ingrown serum. The release cites consumer data: 80% use razors for pubic hair, 95% report grooming problems, and 70% express confusion about intimate grooming.
Procter & Gamble (NYSE:PG) says it received an unsolicited mini-tender offer from Potemkin Limited to buy up to 50,000 shares at $100.00 per share. The offer price is roughly a 31% discount to the $145.52 closing price on December 18, 2025. P&G recommends shareholders do not tender because the price is below market and the offer is subject to numerous conditions. Shareholders who already tendered may withdraw shares within 14 days after delivery of their acceptance form. The offer currently expires October 13, 2026, but Potemkin may extend it. P&G is not associated with Potemkin and urges shareholders to seek market quotes and consult advisors.
Procter & Gamble (NYSE:PG) declared a quarterly dividend of $1.0568 per share, payable on or after February 17, 2026 to common shareowners of record at the close of business on January 23, 2026 and to Series A and Series B ESOP Convertible Class A preferred shareowners of record at the start of business on January 23, 2026.
P&G has paid a dividend for 135 consecutive years since 1890 and has increased its dividend for 69 consecutive years, underscoring the company’s stated commitment to returning cash to shareowners.
Bounty (PG) returns with its fourth annual "Bounty is Your Wingman" campaign, starring NFL star Rob Gronkowski and sportscaster Charissa Thompson to promote Bounty paper towels during the playoffs through Super Bowl LX.
Campaign highlights include social content with 20+ NFL players, a Bounty House of Wingman at Super Bowl Radio Row (Feb 2–6, 2026) featuring a two-story 1,200 sq ft smart home, live wing service, activations, and a limited-time coupon for up to $3 off select Bounty packs.
Procter & Gamble (NYSE:PG) will webcast a discussion of its second quarter 2025/26 earnings results on January 22, 2026 at 8:30 a.m. ET. Media and investors can access the live audio webcast and replay at www.pginvestor.com. The company said the webcast will be available for replay.
P&G serves consumers in approximately 70 countries with a portfolio of leading brands including Always, Tide, Pampers, Gillette, Crest, Olay, Pantene, Head & Shoulders and others. For more information and news, visit https://www.pg.com or the company's news site.
Pantene (NYSE:PG) relaunched a partnership with influencer Alix Earle on December 17, 2025, to promote the new Abundant & Strong 3-step system via the campaign “As Seen in Alix’s Shower.”
The campaign highlights shampoo, conditioner, and a lightweight serum developed from clinical studies to address hair shedding and increase hair density, and includes a limited-edition Alix x Pantene Kit sold online and at retailers for a limited time.
Procter & Gamble (NYSE: PG) announced a partnership between Downy Rinse and USA Hockey and launched a sweepstakes awarding two tickets to see the U.S. Men’s Ice Hockey team on February 14, 2026 at the Winter Olympics in Milano Cortina.
Entries are open from December 15, 2025 through January 2, 2026 at DownyRinseSweepstakes.com/OlympicWinterGames. The campaign promotes Downy Rinse’s odor‑removal claim (removes odors in one wash better than the leading value detergent in three washes) and features USA Hockey athletes in social content. Downy Rinse is sold nationwide with a suggested entry price reference of as low as $5.
Tide (NYSE:PG) partnered with Netflix’s Stranger Things season 5 to relaunch its retro Letters to Tide campaign and introduce a boosted Tide Original Liquid formula. The campaign stars Cara Buono and tests costume stains from the show, with Tide claiming 25% more grease and stain-fighting power and 40% more non-ionic surfactants versus the prior formula. The boosted formula launched to market after ~1 year of development and is offered at the same price as the previous product.