Welcome to our dedicated page for Procter & Gamble news (Ticker: PG), a resource for investors and traders seeking the latest updates and insights on Procter & Gamble stock.
The Procter & Gamble Company reports consumer-products developments across a portfolio of household, beauty, personal care and health brands. News commonly covers product launches, limited-edition collections and marketing campaigns for brands such as Native, Secret, Olay, Metamucil, Pantene and Zevo.
Company updates also describe formula claims, retailer-exclusive assortments, category extensions and brand education in areas such as deodorant, body wash, skin care, hair care, fiber supplements and household pest control. P&G also references a broader global brand portfolio that includes Tide, Pampers, Gillette, Crest, Charmin, Dawn and Oral-B.
Procter & Gamble (NYSE:PG) announced a limited‑edition collaboration with Universal Pictures’ Wicked: For Good called “Get Scent to Oz,” launching fall 2025 to coincide with the film’s theatrical release on November 21, 2025. The Gain, Febreze, and Dawn collections deliver themed fragrances across detergent flings, in‑wash scent boosters, air mist and plug refills, and a Dawn Powerwash Spray.
Key scents include Fantabulous Floral, Beautifical Blossom, Wonderfullest Woods, Emerald Charm, and Yellow Brick Wonder. Products are available now at major retailers and online for a limited time.
Procter & Gamble (NYSE:PG) has launched Bounce Intense, an innovative dryer sheet product that delivers 10x the freshness of leading base dryer sheets. The new product features heat-activated technology that provides freshness lasting up to four weeks, along with static and wrinkle control benefits.
Available in two scents - Vibrant Fresh and Vibrant Bloom - Bounce Intense is priced at $5.49 for a 30-count and $9.99 for a 60-count. The product is currently available through Amazon, Walmart.com, and Kroger.
Procter & Gamble (NYSE:PG) has announced it will host a webcast to discuss its first quarter fiscal 25/26 earnings results on Friday, October 24, 2025, starting at 8:30 a.m. ET. The live audio webcast will be accessible to media and investors through the company's investor relations website at www.pginvestor.com, with a replay option available after the event.
Procter & Gamble (NYSE:PG) has announced a limited-edition collaboration between its brands Olay Body and Secret and Universal Pictures, launching the Wicked: For Good collection ahead of the movie release on November 21, 2025.
The collection features two themed scents: "Couldn't Be Lovelier" inspired by Glinda with raspberry and bubble notes, and "Wickedly Wonderful" inspired by Elphaba with cashmere woods and lime notes. The products include serum-infused body washes containing niacinamide, pro-glycerin, lipids, and hyaluronic acid, along with clinical antiperspirants offering up to 72 hours of protection.
Procter & Gamble (NYSE:PG) announced the biggest upgrade to Tide Original Liquid Detergent in over 20 years. The new advanced formula features a 25% increase in cleaning surfactants and 40% more non-ionic surfactants for enhanced stain removal and odor fighting capabilities.
The upgraded formula introduces innovative soil release polymer technology for improved whiteness and stain removal, particularly on synthetic fabrics. Despite the significant improvements, Tide will maintain current pricing, leveraging its production efficiencies and scientific innovations. The new formula will begin nationwide rollout in September 2025, available both in-store and online.
Procter & Gamble (NYSE:PG) announced the return of Gain's iconic Apple + Mango Tango fragrance in its new Tango In-Wash Scent Boosters line. The relaunch comes in response to numerous consumer requests and features an enhanced formulation with dual-action scent technology that provides up to 12 weeks of freshness from wash to wear.
The Tango In-Wash Scent Boosters collection now includes three variants: the new Apple + Mango, Strawberry + Shea, and Piña + Plumeria. The product line utilizes perfume capsules that infuse fabrics during washing and release fresh scents with movement. The launch represents P&G's commitment to consumer-driven innovation and market leadership in the fabric care category.
Procter & Gamble (NYSE:PG) is expanding its Unstopables Unlimited Collection with three new premium laundry scent beads: N.06, N.15, and N.24. Each scent features unique fragrance profiles, from clove and leather to sandalwood and cashmere notes, designed to bring luxury fragrance experiences to everyday laundry.
The company has partnered with supermodel Jasmine Tookes to launch a limited-edition fragrance N.01, featuring bergamot, jasmine, and cashmere notes. A sweepstakes promotion runs through October 7, 2025, and an immersive pop-up experience will be held on September 13-14 at Iron23 in New York City, offering product sampling and interactive fragrance exploration.
Procter & Gamble (NYSE:PG) has advised shareholders to reject an unsolicited mini-tender offer from Tutanota LLC. The offer seeks to purchase up to 500,000 shares at $128 per share, with a condition that the offer price must be below P&G's market price on the last trading day before expiration.
The mini-tender offer, expiring on September 22, 2025, is deemed concerning as it seeks to acquire less than 5% of P&G's shares, thereby avoiding key investor protections required for larger tender offers under U.S. securities laws. P&G emphasizes that shareholders who have already tendered their shares can withdraw them by providing written notice before the expiration date.
Procter & Gamble (NYSE:PG) announced that Chairman, President and CEO Jon R. Moeller, along with CFO Andre Schulten, will present at the upcoming Barclays Global Consumer Staples Conference. The presentation is scheduled for September 4, 2025, at 8:15 a.m. ET.
Investors and media can access the live audio webcast through P&G's investor relations website at www.pginvestor.com. A replay of the presentation will be made available after the event.
Procter & Gamble (NYSE:PG) has launched Downy Gentle Soft + Fresh, a new fabric softener designed for consumers seeking gentleness without sacrificing softness and scent. The product launch is supported by an innovative marketing campaign called "Almost Scandalously Soft Stories", featuring four original 20-minute audio romance stories available on Spotify.
The campaign capitalizes on the growing audiobook market, which reached $2.22 billion in U.S. revenue in 2024, with romance showing 30% year-over-year growth. The series features narration by acclaimed actor Henry Golding and includes content from USA Today bestselling author Priscilla Oliveras. The new fabric softener is dermatologist-tested and available in two scents: Ocean Mist and Cherry Blossom.