P&G'S THE NATIVE BRAND LAUNCHES FEATURE-LENGTH "MICROSOAP" TITLED "THE GOLDEN PEAR AFFAIR" AVAILABLE ONLINE NOW, MARKING A NEW CHAPTER IN P&G'S LEGACY OF SOAP STORYTELLING

Rhea-AI Summary

P&G (NYSE:PG) brands Native, P&G Studios and dentsu Entertainment launched The Golden Pear Affair, a 55-episode feature-length "microsoap" available Feb 12, 2026. Episodes total just under 80 minutes; the full series is $9.99 at thegoldenpearaffair.com with free trailers and initial episodes.

The series integrates Native's limited edition Global Flavors scents and offers social-platform distribution plus site-based promotions and pay-per-episode options.

News Market Reaction

+0.76%

1 alert

+0.76% News Effect

On the day this news was published, PG gained 0.76%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Episode count: 55 episodes Total runtime: Just under 80 minutes Episode length range: 60 to 165 seconds +5 more

8 metrics

Episode count 55 episodes Total number of short-form episodes in The Golden Pear Affair microsoap

Total runtime Just under 80 minutes Combined length of all episodes, feature-film scale

Episode length range 60 to 165 seconds Individual episodes run from 60 seconds to 2 minutes 45 seconds

Full series price $9.99 Price to access the full The Golden Pear Affair series

Quarter net sales $22.2 billion Three months ended December 31, 2025; up from $21.9 billion

Quarter net earnings $4.3 billion Three months ended December 31, 2025; down from $4.7 billion

Diluted EPS (quarter) $1.78 Three months ended December 31, 2025; down from $1.88

Operating cash flow $10.4 billion Six months ended December 31, 2025, with 95% adjusted free cash flow productivity

Market Reality Check

Price: $160.07 Vol: Volume 10,072,690 is belo...

normal vol

$160.07 Last Close

Volume Volume 10,072,690 is below the 20-day average of 11,972,708 (relative volume 0.84x). normal

Technical Price at $160 is trading above the 200-day MA of $153.68 and about 11.11% below the 52-week high of $179.99.

Peers on Argus

PG is up 0.58% with no peers flagged in the momentum scanner, though key peers l...

PG is up 0.58% with no peers flagged in the momentum scanner, though key peers like UL, KMB, CHD, CL, and KVUE each show single-day gains between 1.2% and 2.43%. This points to stock-specific factors alongside a generally firm sector backdrop rather than a confirmed sector-wide momentum event.

Historical Context

5 past events · Latest: 2026-02-10 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
2026-02-10	Product launch	Positive	+1.1%	Head & Shoulders launched three upgraded, clinically proven dandruff-care collections.
2026-02-05	Charity partnership	Positive	+1.1%	Downy, Meijer, and Operation Warm teamed to donate coats and winter essentials.
2026-02-04	Sports partnership	Positive	+1.0%	Gillette Venus partnered with U.S. Figure Skating and launched new Gold Razors campaign.
2026-02-04	Product launch	Positive	+1.0%	Old Spice introduced the nationwide Spice Alchemist premium cologne-infused product line.
2026-02-03	Marketing event	Positive	+1.4%	Old Spice staged an immersive Super Bowl experience to showcase Spice Alchemist and Swagger.

Pattern Detected

Recent brand and product news has typically coincided with modestly positive one-day moves of about 1–1.4% following announcements.

Recent Company History

Over the last several weeks, PG has issued a series of brand- and marketing-focused announcements across multiple franchises, from Head & Shoulders upgrades to Old Spice’s premium Spice Alchemist collection and a Super Bowl experiential campaign, plus community- and sports-related partnerships via Downy and Gillette Venus. Each of these items carried positive or promotional themes and was followed by positive next-day price reactions between about 1.0% and 1.39%. The Native microsoap launch fits this pattern of brand-building, consumer-engagement news.

Market Pulse Summary

This announcement showcases PG expanding brand-led entertainment, using Native’s The Golden Pear Aff...

Analysis

This announcement showcases PG expanding brand-led entertainment, using Native’s The Golden Pear Affair to blend storytelling, commerce, and promotion of its Global Flavors collection across social platforms. It fits a recent pattern of product and marketing initiatives across PG brands that previously coincided with modestly positive price reactions. Investors may watch how engagement, content monetization at $9.99 per full series, and future filings reflect the impact of these campaigns on growth and margins.

AI-generated analysis. Not financial advice.

All 55 episodes are now live of America's first brand co-produced feature-length microsoap produced by dentsu Entertainment and Pixie USA

LOS ANGELES, Feb. 12, 2026 /PRNewswire/ -- Native, a clean beauty and personal care brand, P&G Studios, a division of Procter & Gamble, and dentsu Entertainment, a division of dentsu, today announced the official launch of The Golden Pear Affair the first brand co-produced feature-length "microsoap" in the US. Produced by Pixie USA, and directors Kim Miller and Kristen Brancaccio, the microseries delivers a complete, cinematic story in bite-sized episodes designed for the vertical, mobile-first era.

Reinventing the classic soap opera for today's social audiences, The Golden Pear Affair unfolds across 55 short-form episodes totaling just under 80 minutes—equivalent in length and narrative scope to a feature film. Individual episodes range from 60 seconds to 2 minutes and 45 seconds, blending fast-paced storytelling, romance, and cliffhangers into a bingeable, swipe-native viewing experience.

The microsoap's plot centers on a mystery related to an international jewelry heist and a missing sister, weaving together themes of self-discovery, desire, and transformation through a globe-spanning romantic adventure. The series stars microdrama favorites Nick Ritacco, Aloyna Real, and Cody Sean Morgan, each bringing a devoted fan base to the project, helping drive discovery across social platforms.

The series thoughtfully weaves in Native's newest limited edition collection - Global Flavors - featuring fragrances inspired by locations from around the globe. These scents and Native's commitment to clean formulas, inspired the film's overall plot line and key moments taking viewers on a whirlwind romantic adventure.

Audiences can view the trailer and the first five episodes for free on Native's YouTube channel and across TikTok, Instagram, Facebook, and additional social platforms. The full series and official trailer are now live on thegoldenpearaffair.com. After the initial episodes, audiences are directed to thegoldenpearaffair.com, where they can unlock the remaining chapters of the story.

The full series is available for $9.99, with individual episodes also available for purchase. Fans visiting the site can participate in Native brand promotions, earning coins that can be applied toward unlocking additional episodes—further blending entertainment, engagement, and brand experience.

To support the launch, the cast will promote the series across their personal social platforms, directing fans to the site and encouraging continued viewing as the story unfolds. The Golden Pear Affair represents a new model for brand-led entertainment—one that fuses premium storytelling, social-native formats, and commerce into a single, immersive experience.

This launch marks continued evolution of the format, building on P&G's deep heritage in soap operas dating back to the 1930s. The Golden Pear Affair modernizes that legacy, translating serialized storytelling into a bold new format designed specifically for vertical video and social-first distribution.

"From Native's point of view we wanted to bring our new limited edition Global Flavors collection to life in a dynamic, experiential way for consumers and this microsoap was the perfect format to showcase how the right scent and clean ingredients can be transformative. We can't wait for viewers to spot the fun nods to the collection woven throughout the storyline and experience the adventurous scents of the collection for themselves."
     –     Chris Talbott, CEO, Native

"Native & P&G are proving that branded storytelling can be character-first, audience-driven, and creatively impactful — without compromising the story."
     –     Nick Ritacco

"What excited me about The Golden Pear Affair was getting to play a woman who isn't waiting to be saved. Pixie USA and Native are creating stories where female characters are proactive, intelligent, and in control of their own choices. That kind of representation matters— especially when it's supported by brands that genuinely believe in empowering women."
     –     Alyona Real

About Native

Founded in 2015, Native is a personal care company that makes clean and effective products from naturally derived ingredients, including deodorant, body wash, body lotion, hand soap, toothpaste, shampoo, and conditioner. For more information, visit www.nativecos.com or you can follow Native on TikTok, Instagram, Facebook, and LinkedIn.

About P&G Studios

P&G Studios develops and produces powerful stories and compelling narratives, to foster relevant connections where P&G brands fit naturally. P&G Studios has been a driving force behind projects like Beyond the Gates (CBS), Culture of Winning: Polynesian Football Pride (Tubi), Oscar ® Shortlisted Coded: The Hidden Love of J.C. Leyendecker (Paramount+), A Radical Act: Renee Montgomery (Roku), Fair Play (Hulu), TIME Women of the Year, the powerful Queen Collective Films (BET), and the launch of the Seneca Women's Podcast Network. P&G Studios, in addition to being one of the strongest portfolios of trusted, quality, leadership brands, is one of the many innovative ways the Procter & Gamble Company (NYSE:PG) serves consumers around the world. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About dentsu Entertainment

Dentsu Entertainment is the specialist entertainment division of dentsu, and part of the global dentsu Sports & Entertainment practice. Dedicated to developing, financing, producing, and marketing content that creates cultural connections, dentsu entertainment delivers value for audiences, rights holders and brand partners. Its work spans film, TV, anime, gaming, and emerging formats, leveraging innovative commercial models and global creative expertise to shape stories that drive the cultural conversation and resonate across platforms.

Current slate highlights include The Angry Birds Movie: 3 (with Rovio, Flywheel Media, and Paramount Pictures) – releasing January 2027; and Ball Games – an all-new animated feature in partnership with PGA of America and producer John Cohen (Despicable Me, The Angry Birds Movie).

These projects reflect dentsu's commitment to IP investment and entertainment innovation, connecting fans of world-class content to the brands they love.

About dentsu

Dentsu is an integrated growth and transformation partner to the world's leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

Dentsu, Innovating to Impact.

Find out more: www.dentsu.com / www.group.dentsu.com

ABOUT PIXIE USA

Founded in 2025, Pixie USA is a micro-drama studio focused on brand-safe, serialized mobile entertainment. Pixie develops, produces, and distributes micro-dramas that embed brands directly into the story—and designs mobile-first platforms that turn recurring audience engagement into measurable product demand.

Pixie USA was founded by producer Jonas Barnes, an Original Film alum whose credits include Fast & Furious, SWAT, and Sonic the Hedgehog. Drawing on decades of experience in film, television, and digital marketing, Pixie USA combines Hollywood-level production with mobile-native distribution strategies designed to keep brands top of mind at the moment of purchase.

www.pixieusa.com

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SOURCE P&G Studios

FAQ

What is The Golden Pear Affair launched by P&G Native (PG) on February 12, 2026?

It is a 55-episode feature-length "microsoap" totaling just under 80 minutes. According to the company, episodes range 60 seconds to 2 minutes 45 seconds and blend serialized storytelling with mobile-native formats for social platforms.

How can viewers access The Golden Pear Affair from Native (PG) and what does it cost?

Viewers can watch the trailer and first five episodes free on social platforms and Native's YouTube. According to the company, the full series is available at thegoldenpearaffair.com for $9.99, with individual episodes sold separately.

How does Native's Global Flavors collection relate to The Golden Pear Affair (PG) release?

The series weaves Native's Global Flavors scents into the storyline as thematic elements. According to the company, the limited-edition fragrances inspired key plot moments and in-story product placements to drive brand engagement.

What distribution and engagement strategies did P&G (PG) use for The Golden Pear Affair launch?

The launch uses social-native distribution and site-gated content to blend commerce and storytelling. According to the company, cast social promotion, platform trailers, and site coins encourage episode unlocking and fan interaction.

Does The Golden Pear Affair offer ways for fans to unlock additional episodes from Native (PG)?

Yes. Fans can purchase the full series or individual episodes and earn site coins to unlock content. According to the company, site-based promotions let viewers apply earned coins toward additional chapters and engagement rewards.