Pantene Introduces Sunkiss Glow: A New Leave-In Hair Protection Spray for Strong, Shinier Hair All Summer Long

Key Terms

pro-vitamin complex medical

A pro-vitamin complex is a blend of ingredient precursors that the body or skin can convert into active vitamins, such as plant-based molecules that turn into vitamin A or B derivatives. For investors, it signals a product’s marketing claim and potential consumer appeal—like a recipe advertised as supplying nutrients—so it can influence sales, branding and regulatory scrutiny without guaranteeing specific health effects or clinical benefit.

niacinamide medical

Niacinamide is a water-soluble form of vitamin B3 used in dietary supplements, pharmaceuticals, and many skincare products for its role in supporting skin health and cellular metabolism. Investors should care because its presence can drive product demand, affect regulatory labeling and claims, and influence manufacturing costs and supply chains—think of it as a popular ingredient like caffeine in beverages that can sway sales, margins, and competitive positioning.

biotin medical

A water‑soluble B vitamin (also called vitamin B7) that helps the body turn food into energy and is commonly sold in dietary supplements for hair, skin and nails. It matters to investors because strong consumer demand drives sales in the supplement market, and high doses can interfere with medical lab tests and lead to inaccurate results, recalls or regulatory scrutiny — like a magnet disrupting sensitive equipment, with potential financial and reputational impact.

vitamin e medical

Vitamin E is a group of fat‑soluble nutrients that help protect cells from damage and support immune and skin health; in everyday terms it acts like a rust‑proofing agent for the body's cells. Investors watch vitamin E because it drives sales in foods, supplements and personal‑care products, is subject to manufacturing and supply costs, and can be affected by regulatory claims or clinical studies that change consumer demand and company valuations.

antioxidant-rich medical

Antioxidant-rich describes a food, supplement, or product that contains relatively high amounts of substances (like certain vitamins or plant compounds) that help slow or prevent chemical damage from oxidation in the body’s cells. For investors this label can affect consumer demand and pricing—think of it like a “rust-proofing” claim for health that can boost sales and brand value but may also trigger regulatory scrutiny, testing, or skepticism about actual benefits.

leave-in treatment technical

A leave-in treatment is a hair or skin product designed to be applied and left on rather than rinsed off, such as a conditioner, serum, or styling cream that continues working throughout the day. For investors, these products often command higher prices, encourage repeat purchases and brand loyalty, and can signal a company’s ability to innovate and capture niche markets—think of them as overnight chargers that keep delivering benefits after use.

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Scientifically proven Pro-Vitamin Formula Protects Color, Prevents Hair Damage from UV, Salt & Chlorine Exposure

CINCINNATI--(BUSINESS WIRE)-- Pantene, the #1 most awarded haircare brand*, today announced the launch of Pantene Sunkiss Glow, an innovative leave-in treatment spray designed to protect hair from summer's most damaging environmental stressors. The new formula featuring the Pro-Vitamin Complex with niacinamide, biotin, and vitamin E, adds shine and frizz control while providing multi-layer defense against three of summer's primary hair threats: sun, salt, and chlorine.

Pantene Sunkiss Glow is a lightweight, on-the-go spray designed to enhance shine and reduce color fading while strengthening and nourishing hair, making it an essential and easy addition to any summer hair care routine.

"Summer should be about enjoying sun, sand, and water - not worrying about damaged hair," said Jeni Thomas, Ph.D., Global Principal Scientist for Pantene. "Sunkiss Glow represents our commitment to providing solutions that keep hair looking vibrant and strong, no matter what the season brings. With the right protection, we can fully embrace summer adventures and still have healthy, shiny, vibrant hair."

Key Product Benefits:

• Performance – The leave-in spray enhances shine and reduces frizz for sleek, radiant, and strong hair
• Ingredients & Formulation – The Pro-Vitamin Complex features niacinamide, biotin, and vitamin E, providing a multi-layer defense against summer’s hair threats
• UV, Salt & Chlorine Protection – The antioxidant-rich formula featuring niacinamide, biotin, and vitamin E helps shield hair from environmental stressors common during beach days and pool season
• Reduces Color Fading – Antioxidants and hydrating ingredients help maintain hair color vibrancy, extending the life of color-treated hair
• Strengthens & Reduces Breakage – Pro-vitamin B5 builds protein bonds to strengthen hair against breakage from the inside-out
• On-the-Go Detangling & Hydration – Lightweight spray provides instant detangling and hydration without heavy buildup
• Engineered for All Hair Types – From straight to textured hair, the lightweight, deep-absorbing formula provides all hair types strength and protection from the inside-out, making it ideal for anyone spending time outdoors

The lightweight formula complements existing Pantene routines without adding heavy residue. The enhanced shine profile and refreshing scent make Sunkiss Glow a sensory experience, helping people feel confident in their hair's appearance and resilience throughout the season.

Summer activities like swimming, sun exposure, and saltwater immersion expose hair to cumulative damage that can result in dryness, color fading, and breakage. Pantene Sunkiss Glow addresses these concerns with a proactive solution that works in real time, allowing people to enjoy their summer experiences without compromising hair health or appearance. Simply shake it and spray it on damp or dry hair as often as you need it.

For color-treated hair, the protective formula helps reduce color fading caused by the sun, resulting in vibrant & shiny hair. For all hair types, the combination of protection, hydration, and strengthening benefits supports healthier-looking hair that maintains its natural beauty throughout summer.

Pantene Sunkiss Glow will be available starting May 2026 at major retailers nationwide and online.

*2017-2026 hair care awards from US Beauty & Lifestyle publications/websites

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always^®, Ambi Pur^®, Ariel^®, Bounty^®, Charmin^®, Crest^®, Dawn^®, Downy^®, Fairy^®, Febreze^®, Gain^®, Gillette^®, Head & Shoulders^®, Lenor^®, Olay^®, Oral-B^®, Pampers^®, Pantene^®, the #1 most awarded hair care brand, SK-II^®, Tide^®, Vicks^®, and Whisper^®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

About Pantene

With over 75 years of science-led innovation in haircare, Pantene, the #1 most awarded haircare brand*, has established itself as a leader in damage repair and healthy hair. Powered by its signature Pro-Vitamin formula, Pantene helps strengthen hair, repair signs of damage, and deliver visibly healthier results. Pantene offers a wide range of solutions tailored to different hair types and needs, making healthy, strong hair accessible to all.

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pantene@hellommc.com

Source: Pantene