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Tide and Walmart have teamed up to promote washing in cold water as a more sustainable choice for consumers. The campaign aims to reduce the environmental impact of laundry, highlight the benefits of cold water washing, and save consumers money. The joint effort includes in-store product sampling, digital advertising, and social media promotion to establish cold water washing as a widely adopted eco-habit. Tide's new formula upgrade enables a powerful clean in cold water, offering benefits such as clothing longevity, money savings, and a significant reduction in environmental impact. The goal is to shift 75% of laundry loads in North America to cold water washing by 2030, potentially avoiding millions of metric tons of CO2 emissions. Walmart's collaboration with Tide aims to make cold water washing the new standard, aligning with their commitment to sustainability. This partnership joins a coalition of brands and organizations advocating for the benefits of cold water washing, including the World Wildlife Fund and HanesBrands.
Tide e Walmart hanno collaborato per promuovere il lavaggio in acqua fredda come scelta più sostenibile per i consumatori. La campagna mira a ridurre l'impatto ambientale del lavaggio dei tessuti, evidenziare i vantaggi del lavaggio in acqua fredda e permettere ai consumatori di risparmiare denaro. L'iniziativa congiunta include campionature di prodotto in negozio, pubblicità digitale e promozione sui social media per stabilire il lavaggio in acqua fredda come abitudine ecologica diffusa. La nuova formula di Tide permette una pulizia efficace anche in acqua fredda, offrendo vantaggi come la longevità dei vestiti, il risparmio economico e una notevole riduzione dell'impatto ambientale. L'obiettivo è di convertire il 75% dei carichi di lavaggio in Nord America all'uso di acqua fredda entro il 2030, evitando potenzialmente milioni di tonnellate metriche di emissioni di CO2. La collaborazione di Walmart con Tide mira a rendere il lavaggio in acqua fredda il nuovo standard, in linea con il loro impegno per la sostenibilità. Questa partnership si unisce a una coalizione di marchi e organizzazioni che sostengono i vantaggi del lavaggio in acqua fredda, inclusi il World Wildlife Fund e HanesBrands.
Tide y Walmart se han unido para promover el lavado en agua fría como una opción más sostenible para los consumidores. La campaña busca reducir el impacto ambiental de lavar la ropa, destacar los beneficios de lavar en agua fría y ahorrar dinero a los consumidores. El esfuerzo conjunto incluye muestras de productos en tiendas, publicidad digital y promoción en redes sociales para establecer el lavado en agua fría como un hábito ecológico ampliamente adoptado. La nueva fórmula mejorada de Tide permite una limpieza efectiva en agua fría, ofreciendo beneficios como la longevidad de la ropa, el ahorro de dinero y una reducción significativa en el impacto ambiental. El objetivo es cambiar el 75% de las cargas de lavandería en América del Norte a lavado en agua fría para 2030, evitando potencialmente millones de toneladas métricas de emisiones de CO2. La colaboración de Walmart con Tide busca hacer del lavado en agua fría el nuevo estándar, en línea con su compromiso con la sostenibilidad. Esta asociación se une a una coalición de marcas y organizaciones que abogan por los beneficios del lavado en agua fría, incluyendo el World Wildlife Fund y HanesBrands.
타이드(Tide)와 월마트(Walmart)는 소비자에게 더 지속 가능한 선택으로서 찬물 세탁을 촉진하기 위해 협력하고 있습니다. 이 캠페인은 세탁의 환경적 영향을 줄이고, 찬물 세탁의 이점을 강조하며, 소비자의 돈을 절약하는 것을 목표로 합니다. 공동 노력은 매장 내 제품 샘플링, 디지털 광고, 소셜 미디어 프로모션을 포함하여 찬물 세탁을 널리 채택된 친환경 습관으로 설정하는 것입니다. 타이드의 새로운 공식 개선은 찬물에서도 강력한 세정력을 제공하며, 옷의 수명 연장, 돈 절약, 환경 영향의 상당한 감소와 같은 이점을 제공합니다. 목표는 2030년까지 북미 세탁물의 75%를 찬물 세탁으로 전환하여 수백만 메트릭 톤의 CO2 배출을 피하는 것입니다. 월마트와 타이드의 협력은 찬물 세탁을 새로운 표준으로 설정하는 것을 목표로 하며, 그들의 지속 가능성에 대한 약속과 일치합니다. 이 파트너십은 월드 와일드라이프 펀드(World Wildlife Fund)와 한스브랜드(HanesBrands)를 포함한 찬물 세탁의 이점을 옹호하는 브랜드 및 단체들의 연합에 합류합니다.
Tide et Walmart se sont associés pour promouvoir le lavage à l'eau froide comme choix plus durable pour les consommateurs. La campagne vise à réduire l'impact environnemental du lavage du linge, à mettre en avant les avantages du lavage à l'eau froide, et à économiser de l'argent pour les consommateurs. L'effort conjoint inclut des échantillons de produits en magasin, de la publicité digitale et de la promotion sur les réseaux sociaux pour établir le lavage à l'eau froide comme une habitude écologique largement adoptée. La nouvelle formule améliorée de Tide permet un nettoyage puissant à l'eau froide, offrant des avantages tels que la longévité des vêtements, des économies d'argent et une réduction significative de l'impact environnemental. L'objectif est de convertir 75% des charges de linge en Amérique du Nord au lavage à l'eau froide d'ici 2030, évitant potentiellement des millions de tonnes métriques d'émissions de CO2. La collaboration de Walmart avec Tide vise à faire du lavage à l'eau froide la nouvelle norme, en accord avec leur engagement envers la durabilité. Ce partenariat rejoint une coalition de marques et d'organisations qui défendent les avantages du lavage à l'eau froide, incluant le World Wildlife Fund et HanesBrands.
Tide und Walmart haben sich zusammengetan, um das Waschen in kaltem Wasser als nachhaltigere Wahl für die Verbraucher zu fördern. Die Kampagne zielt darauf ab, die Umweltauswirkungen des Wäschewaschens zu reduzieren, die Vorteile des Waschens in kaltem Wasser hervorzuheben und den Verbrauchern Geld zu sparen. Die gemeinsamen Anstrengungen umfassen Produktproben im Geschäft, digitale Werbung und Promotion in sozialen Medien, um das Waschen in kaltem Wasser als weit verbreitete Öko-Gewohnheit zu etablieren. Die neue verbesserte Formel von Tide ermöglicht eine kraftvolle Reinigung in kaltem Wasser, bietet Vorteile wie längere Kleidungshaltbarkeit, Geldersparnis und eine erhebliche Reduktion der Umweltauswirkungen. Das Ziel ist, bis 2030 75% der Wäscheladungen in Nordamerika auf Kaltwasserwäsche umzustellen, um so Millionen von metrischen Tonnen CO2-Emissionen zu vermeiden. Walmarts Zusammenarbeit mit Tide zielt darauf ab, das Waschen in kaltem Wasser zum neuen Standard zu machen, im Einklang mit ihrem Engagement für Nachhaltigkeit. Diese Partnerschaft schließt sich einer Koalition von Marken und Organisationen an, die die Vorteile des Waschens in kaltem Wasser unterstützen, darunter der World Wildlife Fund und HanesBrands.
Positive
Tide and Walmart collaboration to promote cold water washing for sustainability and cost savings
New formula upgrade allows Tide products to clean effectively in cold water
Campaign aims to shift 75% of laundry loads in North America to cold water washing by 2030
Consumers can save up to $150 a year on energy bills by washing laundry in cold water
Significant reduction in CO2 emissions possible through widespread adoption of cold water washing
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New Collaboration Aims to Reduce Environmental Impact of Laundry, Highlight Benefits of Cold Water
CINCINNATI--(BUSINESS WIRE)--
Tide®, America’s #1 trusted laundry detergent1, and Walmart, America’s largest retailer2, announced a joint effort today to help Americans make a smart, more sustainable choice in the laundry room – washing in cold – as consumers continue to express desire for more eco-friendly options while lamenting challenges such as cost, effectiveness and convenience. The multi-month campaign, which launched today in conjunction with Earth Day, will include in-store product sampling and demos, digital advertising, in-store signage, social media promotion and more to help establish cold water as the next broadly adopted eco-habit, while underscoring the personal benefits of washing in cold.
Tide and Walmart announced a joint effort to help Americans make a smart, more sustainable choice in the laundry room: washing in cold. (Photo: Business Wire)
The campaign, “Turn to Cold for the Love of…”, kicks off as Tide PODS, Tide Power PODS and Tide liquid laundry detergent receive a formula upgrade delivering a powerful clean in cold, enabling consumers to enjoy the myriad benefits of cold water alongside the Tide clean they expect:
Clothing longevity and clean performance: Tide in cold works on 100% of common stains and helps keep clothes looking like new.
Money savings: Washing laundry in cold water can help save up to $150 a year on energy bills3.
Environmental impact: Washing in cold (vs hot) water saves up to 90% energy on average. That’s enough electricity saved in just one load to power the average American household for over an hour4.
Consider the fact that Americans do over 30 billion loads of laundry every year, and the small act of turning the dial to cold adds up to big impact. The net benefit of cold wash is so significant that Tide has set a goal to turn 75% of loads of laundry in North America to cold water washing by 2030. If successful, the move would avoid 27 million metric tons of CO2 emissions5, or the equivalent energy savings to powering down all of New York City or San Francisco for over a year6.
“Consumers don’t have to choose between energy-intensive hot and warm water and a deep clean. With a product that delights in cold and the right partners to help spread the message, we can meaningfully move the needle,” said Todd Cline, Senior Director of Sustainability, North America Fabric Care at Procter & Gamble. “Ninety percent of Americans live within 10 miles of a Walmart store. As Tide’s latest formula upgrade hits shelves to deliver a powerful clean even in cold water, collaborating with Walmart to amplify the benefits of cold wash with Tide is an extremely impactful way to drive cold water trial and adoption.”
“At Walmart, our purpose has always been to help people save money and live better. More and more, consumers are looking for easier ways to make the more sustainable choice, without compromising quality,” said Marco Reyes, Senior Director for Sustainability, Walmart. “Washing in cold with Tide helps deliver on multiple consumer needs while enabling the development of a new habit that can sustain for the long term, potentially generationally – well aligned with our commitment to making the everyday choice the more sustainable choice for people.”
Walmart’s collaboration accelerates a growing Tide-led coalition of brands and organizations touting the benefits of cold water to help make cold wash the new standard, joining the ranks of World Wildlife Fund, HanesBrands, and several appliance manufacturers. For more information on Tide’s work to start a cold water movement, or Tide’s broader Ambition 2030 to reduce the environmental impact of laundry across the lifecycle, from manufacturing through end of use, visit Tide.com.
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1 Consumers’ number one trusted laundry detergent brand in Reader’s Digest Trusted Brand survey
2 According to National Retail Federation’s “2023 Top 100 Retailers”
3 In non-HE washer, 8 loads/wk from hot to cold, avg electricity rate (13.3c/kWh)
4 Based on average American household electricity consumption, as reported by the U.S. Energy Information Administration
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
The Procter & Gamble Company is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble.
