Together, Crest and Oral-B Are “Closing the Smile Gap” to End Oral Health Inequity for Kids in America
Crest & Oral-B team up with actress and activist
For too many families, the preventative dental care and resources needed to avoid tooth decay are just out of reach. This painful reality creates a lifetime of oral health issues that can lead to missed school, missed opportunities, impact on self-esteem, and impact school performance, contributing to a constant struggle to catch up. This is why Crest and Oral-B are bringing dental care access, oral health products and education to kids who need it most through partnerships with charitable organizations and dental professionals to help close the smile gap for 2 million families across 10 states this year.
“I was so sad to learn how many children, especially Black and Hispanic children, do not have the access to oral care or products that they deserve. I understand the devastating impact this can have as it’s an issue my own family has faced,” says
In partnership with America’s ToothFairy, Jet Dental,
“At Crest and Oral-B, our mission is to end oral health inequity and make great oral health a reality for kids in America,” said
*Explaining racial/ethnic disparities in children's dental health: a decomposition analysis
Guarnizo-Herreño & Wehby
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3402215/
*self- or caregiver-reported ranking of children's oral health included excellent, good, fair, and poor options; dental professionals commonly define these rankings in this way: excellent = no visible plaque or calculus; good = minimal levels of plaque and calculus in only a few locations; fair = plaque and calculus throughout the mouth; and poor = extensive plaque and calculus throughout mouth.
Watch the Closing the Smile Gap video and share your experience by joining the conversation with #ClosingtheSmileGap, @Crest and @OralB.
About Crest
A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 65 years ago, it is estimated that Crest has helped prevent countless cavities in
About Oral-B
Oral-B is the worldwide leader in the over
About P&G’s 2,021 Acts of Good in 2021
At P&G, fostering equality and inclusion, supporting our communities and protecting the planet is embedded in how we do business. We believe we have a responsibility to make the world better —through the products we create and the positive impact our brands and Company can have. Under our Lead with Love campaign, P&G and its brands have committed to 2,021 acts of good this year. In the
About
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SKII, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211201005756/en/
MSLGROUP (for Crest & Oral-B)
Alan.Danzis@mslgroup.com
Source: