Phunware Unveils Redesigned Corporate Website Highlighting Evolution of Flagship Hospitality Platform and Refined Products

Rhea-AI Summary

Phunware (NASDAQ: PHUN) launched a redesigned corporate website on January 28, 2026 and unveiled two hospitality-specific product tiers targeted at luxury brands and full-service property owners. The site highlights refined mobile-first apps, cloud updates, advanced wayfinding, and claims guest app adoption rates exceeding 70%.

The products aim to reduce guest friction, boost ancillary revenues at spatially complex hotels and resorts, and position Phunware for scaled hospitality deployments.

Positive

• Two hospitality product tiers introduced for luxury and full-service properties
• Guest app adoption rates reported at >70%
• Refined mobile-first platform with cloud-driven updates and advanced wayfinding

Negative

• Interim CEO status may indicate leadership transition or ongoing executive search

News Market Reaction

-3.09%

1 alert

-3.09% News Effect

On the day this news was published, PHUN declined 3.09%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Showcases Phunware’s Introduction of Two Hospitality Specific Products, One for Luxury Brands and the Other for Full-Service Property Owners

AUSTIN, Texas, Jan. 28, 2026 (GLOBE NEWSWIRE) -- Phunware, Inc. (“Phunware” or the “Company”) (NASDAQ: PHUN), the enterprise cloud platform for mobile-first software products, solutions, data, and services to enable customers to engage, manage, and monetize their global audiences, today introduced a redesigned corporate website and a refined portfolio of products for enhancing hospitality guest-related experiences, engagements and revenues.

Phunware’s redesigned corporate website reflects the evolution of its pioneering capabilities and forward-thinking approach to mobile software products and solutions with a focus on the large and growing hospitality market. The dynamic, user-friendly, and content-rich website showcases a refined product portfolio and highlights how Phunware's advanced location and wayfinding capabilities continue to remove friction, enhance guest experiences and interactions across hospitality touchpoints to build relationships and loyalty, and free up hospitality staff to deliver other higher-touch guest services.

The website notably showcases Phunware’s introduction of two hospitality specific products, one for luxury brands and the other for full-service property owners, which provide solutions for developing modular, native mobile apps, with cloud-driven updates, and range of solutions for enhancing on-property guest experiences and engagements, and ancillary guest revenue growth. These solutions address critical needs for large spatially complex hotels and resorts that offer a variety of on-site amenities and events.

“When I stepped in as CEO, my mandate was simple: focus and double down on where we deliver the most value. We looked at the data, and it was clear that our platform can and should be used to fundamentally change the economics of large hotels and resorts,” said Jeremy Krol, Interim CEO of Phunware.

The Luxury Engagement product tier, developed for premium luxury hospitality brands, delivers fully-personalized digital guest experiences and engagements and takes advantage of Phunware’s deep wayfinding capabilities to provide guests with a branded, immersive companion throughout each guest’s on-property journey. It was developed to anticipate needs, enhance discovery, reinforce a brand’s premium identity at every touchpoint, and increase guest relationships and revenues. The Enriched Experience product tier, developed for full service hospitality properties, delivers options to elevate guest engagement across meaningful touchpoints, drive discovery, and expand and reinforce guest revenue opportunities, all of which builds on core services for deeper interactivity, more curated ways to explore the property, and more intelligent and dynamic guest engagement with services, amenities and events.

“We’re building software solutions designed to eliminate friction.” Krol added. “When a guest doesn't have to wander through a maze with a paper map to find his or her room or come back tomorrow to book a spa appointment because the spa just closed, the guest’s vacation starts instantly. At properties running Phunware hospitality software, we are seeing guest app adoption rates exceed 70%. That level of guest engagement is, in our view, unprecedented in hospitality. It can turn a static hotel or resort stay into a high-margin digital marketplace. For our customers, we believe this means massive jumps in ancillary revenue. For our investors, we believe it demonstrates the unlocking of a repeatable, highly scalable customer playbook in a multi-billion-dollar market. We have the ability to deploy this standard to customers across the hospitality industry, and our new website reflects an absolute commitment to addressing the biggest problem in hospitality: unnecessary friction between guests and their vacations.”

About Phunware

Phunware, Inc. (NASDAQ: PHUN) is an enterprise software company specializing in mobile app solutions for hospitality, healthcare and other large property related customers, with integrated intelligent capabilities. We provide businesses with the tools to create, implement, and manage custom mobile applications, analytics, digital advertising, and location-based services. Phunware is transforming mobile engagement by delivering scalable, personalized, and data-driven mobile app experiences.

Phunware’s mission is to achieve unparalleled connectivity and monetization through the widespread adoption of Phunware mobile technologies, leveraging brands, consumers, partners, and market participants. Phunware is poised to expand its software products and services audience through new generative AI products and product enhancements which are in development, utilize and monetize its patents and other intellectual property, and focus on serving its enterprise customers and partners.

For more information on Phunware, please visit www.phunware.com.

Safe Harbor / Forward-Looking Statements

This press release includes forward-looking statements. All statements other than statements of historical facts contained in this press release, including statements regarding our future results of operations and financial position, business strategy and plans, and our objectives for future operations, are forward-looking statements. The words “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “will,” and similar expressions are intended to identify forward-looking statements. For example, Phunware uses forward-looking statements when it discusses the adoption and impact of emerging technologies and their use across mobile engagement platforms.

The forward-looking statements contained in this press release are based on our current expectations and beliefs concerning future developments and their potential effects on us. These forward-looking statements involve risks, uncertainties, and other assumptions that may cause actual results to differ materially from those expressed or implied. These risks and uncertainties include, but are not limited to, those factors described under the heading “Risk Factors” in our filings with the SEC. We undertake no obligation to update any forward-looking statements.

By their nature, forward-looking statements involve risks and uncertainties. We caution you that forward-looking statements are not guarantees of future performance and that our actual results may differ materially from those expressed or implied by these forward-looking statements.

Investor Relations Contact:
Chris Tyson, Executive Vice President
MZ Group - MZ North America
949-491-8235
PHUN@mzgroup.us
www.mzgroup.us

Phunware Media Contact:
Joe McGurk, Managing Director
917-259-6895
PHUN@mzgroup.us

FAQ

What did Phunware (PHUN) announce on January 28, 2026 about its website and products?

Phunware launched a redesigned corporate website and introduced two hospitality-specific product tiers. According to the company, the site showcases refined mobile-first apps, cloud-driven updates, and enhanced wayfinding for hotels and resorts.

How do Phunware's new luxury and full-service products differ for PHUN investors?

The Luxury tier targets premium brands with personalized, immersive guest journeys; the Enriched Experience targets full-service properties. According to the company, each tier focuses on wayfinding, discovery, and ancillary revenue growth at complex properties.

What metric did Phunware (PHUN) cite about guest app adoption and engagement?

Phunware reported guest app adoption rates exceeding 70%. According to the company, that high engagement underpins its claim of converting stays into a digital marketplace and boosting ancillary revenues.

What customer problems do Phunware's January 28, 2026 products aim to solve for hotels?

The products aim to remove friction in guest navigation, bookings, and service discovery on-property. According to the company, advanced wayfinding and modular native apps streamline guest experiences and free staff for higher-touch services.

Does Phunware (PHUN) say the new website supports scaled hospitality deployments?

Yes — the company presents the redesign as reflecting a commitment to hospitality and scale. According to the company, the site emphasizes a repeatable playbook for large hotels and resorts in a multi-billion-dollar market.