Caesars Slots Partners with Ty Pennington to Test Player's New Year Luck With Hourly Giveaways of $777 Gift Cards

Rhea-AI Summary

Caesars Slots, Playtika's free-to-play social casino app, has launched a sweepstakes promotion in partnership with TV personality Ty Pennington. From December 19, 2024, to January 12, 2025, players in the US and Canada can win $777 Amazon gift cards given away hourly between 1-5 p.m. EST. The promotion includes a new TV commercial featuring Pennington, continuing their ongoing partnership.

To participate, users need to download the Caesars Slots app and create a free account or log into their existing account during the sweepstakes period. The game is available for free download on the App Store and Google Play, with optional in-app purchases.

Positive

• Marketing partnership with celebrity Ty Pennington potentially increasing user acquisition
• Strategic timing of promotion during holiday season to drive user engagement
• Multi-channel marketing approach combining TV spots with in-app promotions

Negative

• Significant marketing expenses through celebrity partnership and gift card giveaways
• Promotion to US and Canada markets only

Slots players can download the Caesars Slots app for *hourly chances to win an Amazon gift card, from now until January 12!

HERZLIYA, Israel, Dec. 19, 2024 /PRNewswire/ -- Caesars Slots**, Playtika's free-to-play social casino app, has partnered with Ty Pennington to announce the return of an exciting sweepstakes in the United States and Canada.* Hourly between 1-5 p.m. EST, starting December 19, 2024 and until January 12, 2025, new and existing players of the free-to-play slots game will have the chance to win a $777 Amazon gift card.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/playtika/9222156-en-caesars-slots-partners-ty-pennington-giveaways-gift-cards

To complement the sweepstakes, Caesars Slots has teamed up with Pennington to create a new TV spot, now airing. The campaign is the latest iteration of Caesars Slots' ongoing partnership with HGTV's Rock the Block host Pennington previously starred in three commercials for the game, most recently to promote the original $777 giveaway one year ago.

Ty Pennington said:

"Each time I get the chance to work with Caesars Slots, players get more chances to win big, and this sweepstakes is no exception. I'm no stranger to a great makeover, and now thanks to Caesars Slots, players can kick start their own New Year with the chance to win $777, unlocking endless possibilities."

Omri Shvartz, GM at Caesars Slots, said:

"At Caesars Slots, we're dedicated to creating unforgettable moments for our players, and this sweepstakes is the perfect end-of-year celebration to honor that commitment. Partnering again with Ty Pennington, whose energy and creativity align so well with the spirit of Caesars Slots, adds an exciting twist to the experience as he is such a master at delivering unforgettable entertainment experiences. His partnership underscores the exciting potential players can find with our sweepstakes and in playing the app."

To be eligible for the $777 prizes, players in the United States or Canada can simply download the Caesars Slots app, create a free account or log into their existing account during the sweepstakes period between December 19, 2024 and January 12, 2025 to register for the sweepstakes.

Download and play Caesars Slots for free (in-app purchases and random items available) on the App Store and Google Play, or by visiting https://www.caesarsgames.com/.

About Caesars Slots^®

Caesars Slots^® is one of the top free-to-play social casino games in the world, with more than 300,000 daily players and more than 48 million downloads across multiple platforms according to Data.ai. (2024). The Caesars Slots trademarks are licensed to Playtika by Caesars Entertainment.

About Playtika

Playtika Holding Corp. (NASDAQ: PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has employees across offices worldwide.

*The Sweepstakes is open only to legal residents (21 and over) of the United States and Canada (excluding the province of Québec). No prizes are available in the game. Playing the games does not increase your chances of winning. No purchase necessary. For details and terms and conditions, see https://Playtikasweepstakes.com. Amazon is not sponsor of or in any way affiliated with the Sweepstakes.

**Caesars Slots trademarks are licensed by Caesars Entertainment.

 

Contact: press@playtika.com 

 

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SOURCE Playtika Holding Corp

FAQ

What is the value of the Amazon gift cards being given away in Caesars Slots' promotion?

Caesars Slots is giving away $777 Amazon gift cards hourly between 1-5 p.m. EST during the promotion period.

When does the Caesars Slots sweepstakes with Ty Pennington end?

The sweepstakes runs from December 19, 2024, to January 12, 2025.

How can players participate in Caesars Slots' $777 gift card giveaway?

Players in the US or Canada can participate by downloading the Caesars Slots app and creating a free account or logging into their existing account during the sweepstakes period.

What is Ty Pennington's role in the Caesars Slots promotion?

Ty Pennington has partnered with Caesars Slots to create a new TV spot promoting the sweepstakes, continuing his ongoing partnership with the game.

Where can players download the Caesars Slots app for the sweepstakes?

The Caesars Slots app is available for free download on the App Store, Google Play, or through their website at caesarsgames.com.