Philip Morris International Expands its Partnership with Scuderia Ferrari HP, Launching a Bold New Chapter in Their Long-Standing Relationship
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nicotine pouchesmedical
Nicotine pouches are small, discreet packets containing nicotine and flavoring that are placed between the lip and gum to release nicotine without burning tobacco or producing smoke. Think of them like a tiny, flavored tea bag that releases a stimulant into the mouth; they offer an alternative delivery method to cigarettes and vaping. Investors watch them because they can grow sales in markets shifting away from smoking, but they also carry regulatory, public-health and liability risks that can affect profits and market value.
Formula 1technical
Formula 1 is the global top-tier open-wheel auto racing series where teams compete in high-speed, timed races across a worldwide calendar. Think of it as a premier entertainment franchise that combines live events, television and streaming rights, sponsorships, and merchandising; its popularity and commercial deals can significantly affect revenues and brand value for promoters, broadcasters, sponsors and related businesses, making it relevant to investors watching media, sports, and leisure exposure.
Grand Prixtechnical
A grand prix is a high-profile automobile race that draws large live and TV audiences and often serves as a marquee event in an international racing series. For investors, it matters because these events generate direct revenue from tickets, sponsorships, broadcasting rights and merchandise, and they can boost a host city’s tourism and a sponsor’s brand exposure—similar to how a major championship game concentrates attention and short-term economic activity.
liverytechnical
A livery is the distinctive color scheme, logo placement and overall visual design applied to a company’s vehicles, uniforms, packaging or buildings so they’re instantly recognizable. For investors it signals brand consistency and market presence—like a sports team’s colors that help fans spot them from far away—and can affect customer trust, advertising value and asset maintenance costs, all of which influence revenue and long-term brand strength.
smoke-freemedical
A smoke-free product or environment means tobacco is not burned, so there is no inhalation of cigarette smoke; it covers alternatives like heated tobacco, electronic nicotine devices, or policies banning smoking. Investors care because smoke-free designations can change regulatory treatment, public perception, market demand, and potential legal risk—think of it as switching from a campfire to an electric stove: same purpose for some users, but different rules, costs and customer appetite.
ZYN Branding to be present in selected races, starting with the Formula 1 Etihad Airways Abu Dhabi Grand Prix 2025
STAMFORD, CT--(BUSINESS WIRE)--
Philip Morris International Inc. (NYSE: PM) today announced an expanded partnership with Scuderia Ferrari HP and with Ferrari Challenge Trofeo Pirelli—the single-marque motorsport championship created in 1993—for the 2026 season and beyond. This next chapter introduces one major development: the ZYN brand of nicotine pouches—the number one nicotine pouch brand globally1—will feature on Scuderia Ferrari HP Formula 1 liveries at select races throughout the seasons.
This bold new chapter reinforces a spirit of relentless innovation and unforgettable experiences that has defined the partnership for more than five decades—making it one of the strongest in sports history. To mark this moment, ZYN branding will first feature on the Scuderia Ferrari HP car livery during the Abu Dhabi Grand Prix 2025 scheduled for December 7.
“PMI shares with Scuderia Ferrari HP the pursuit to innovate and challenge the status quo for millions of adults that share this passion. By engaging in this space, we demonstrate our commitment on this journey,” said Stefano Volpetti, President Smoke-Free Products & Chief Consumer Officer, PMI. “By further enhancing our partnership with Scuderia Ferrari HP, we hope to accelerate the replacement of cigarettes, and we want our adult consumers of nicotine products, like ZYN, to embrace and enjoy every moment of this thrilling ride.”
“Ferrari has always valued partnerships built on innovation, responsibility and a vision oriented toward continuous improvement, with a forward-looking mindset. Our renewed collaboration with PMI is a concrete expression of this approach and continues a relationship that has lasted for over fifty years, grounded in scientific progress and long-term thinking. As PMI advances the development of smoke-free alternatives, we are proud to evolve together, uniting our shared values of excellence, discipline and innovation to drive progress both on and off the track,” said Lorenzo Giorgetti, Chief Racing Revenue Officer, Ferrari.
Responsible Marketing
PMI’s marketing and sales policies and practices reflect our commitment to market all our products responsibly. This means increasing adult consumers’ awareness and understanding of our smoke-free product portfolio while guarding against access to our products by unintended audiences. Formula 1—with its overwhelmingly adult audience—is a global platform where we engage adult consumers worldwide with a message of choice and innovative alternatives to cigarettes.
About ZYN
ZYN nicotine pouches—the number one nicotine pouch brand globally2. In the U.S., they are the only nicotine pouches authorized as appropriate to protect public health by the U.S. Food and Drug Administration. ZYN nicotine pouches are not risk-free and contain nicotine, which is addictive. They are intended only for legal-aged adult consumers of nicotine products and are not alternatives to quitting tobacco and nicotine altogether.
Philip Morris International: A Global Smoke-Free Champion
Philip Morris International is a leading international consumer goods company, actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company’s current product portfolio primarily consists of cigarettes and smoke-free products, including heat-not-burn, nicotine pouch and e-vapor products. Our smoke-free products are available for sale in over 100 markets, and as of June 30, 2025, PMI estimates they were used by over 41 million legal-age consumers around the world, many of whom have moved away from cigarettes or significantly reduced their consumption. The smoke-free business accounted for 41% of PMI’s first-nine months 2025 total net revenues. Since 2008, PMI has invested over $14 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of world-class scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies. Following a robust science-based review, the U.S. Food and Drug Administration has authorized the marketing of Swedish Match’s General snus and ZYN nicotine pouches and versions of PMI’s IQOS devices and consumables - the first-ever such authorizations in their respective categories. Versions of IQOS devices and consumablesand General snus also obtained the first-ever Modified Risk Tobacco Product authorizations from the FDA. With a strong foundation and significant expertise in life sciences, PMI has a long-term ambition to expand into wellness and healthcare areas and aims to enhance life through the delivery of seamless health experiences. References to “PMI”, “we”, “our” and “us” mean Philip Morris International Inc., and its subsidiaries. For more information, please visit www.pmi.com and www.pmiscience.com.
1 PMI reported global shipment volumes and in-market sales estimates of nicotine pouch units, from January 2025 to July 2025
2 PMI reported global shipment volumes and in-market sales estimates of nicotinepouch units, from January 2025 to July 2025
