Primech AI Secures Foothold in Europe's Rapidly Growing €10+ Billion Service Robotics Market Through Strategic Partnership with TCOrobotics GmbH

Rhea-AI Summary

Primech AI has entered the European market through a strategic partnership with TCOrobotics GmbH to distribute its HYTRON AI-powered autonomous bathroom cleaning robots across Germany, Austria, and Switzerland (DACH region).

The two-year MOU positions Primech AI to tap into Europe's €10+ billion service robotics market, which is projected to reach €20-30 billion by 2030. Key market drivers include:

• Double-digit annual growth in EU service robotics
• High labor costs and workforce aging
• Strict hygiene standards post-COVID
• 12% year-over-year growth in specialized cleaning robots (2022)

TCOrobotics will manage regional distribution, installation, maintenance, and customer training. The partnership leverages Europe's sophisticated robotics ecosystem, where European providers represent 44% of global suppliers. This expansion aligns with EU's supportive policy environment for robotics innovation while meeting regional regulatory requirements.

Positive

• Strategic entry into €10+ billion European service robotics market through TCOrobotics partnership
• Secured distribution rights in DACH region (Germany, Austria, Switzerland)
• Market expected to double to €20-30 billion by 2030
• Partnership provides immediate market access without capital investment
• Target market has high labor costs, favoring robot adoption
• Specialized cleaning robots sector growing 12% year-over-year globally

Negative

• Agreement is only at MOU stage, not a binding contract
• Two-year term limitation on partnership agreement
• Dependent on third-party distributor for regional success
• No specific revenue projections or financial terms disclosed

Insights

Technology Market Analyst

Primech AI's European expansion targets a €10+ billion market with strong growth potential through strategic local partnership.

Primech AI's expansion into Europe represents a strategic market entry into what's projected to become a €20-30 billion service robotics market by 2030. By establishing this distribution partnership with TCOrobotics, they've secured an efficient entry pathway into the sophisticated DACH region (Germany, Austria, Switzerland), which represents an optimal launching ground for several reasons.

The post-pandemic commercial cleaning sector in Europe has seen accelerated adoption of autonomous cleaning solutions, with specialized cleaning robots experiencing 12% year-over-year growth globally in 2022. This timing appears particularly advantageous as European facilities managers face the triple challenge of labor shortages, high labor costs, and increasingly stringent hygiene requirements.

The partnership structure is particularly noteworthy - by leveraging TCOrobotics for installation, maintenance, and customer training, Primech AI minimizes market entry barriers while capitalizing on local expertise. The European market's sophisticated robotics ecosystem (representing 44% of global service robot suppliers) suggests a receptive environment for their HYTRON technology, with potentially lower adoption resistance than other regions might present.

Financial Analyst

European expansion creates significant revenue potential in a growing market using capital-efficient partnership model.

This European market entry creates a compelling new revenue opportunity for Primech AI and its parent company Primech Holdings Limited (NASDAQ: PMEC). The company is targeting a substantial addressable market in the DACH region alone, with the broader European service robotics sector valued at over €10 billion annually and projected to double by 2030.

The partnership-based approach represents a capital-efficient expansion strategy that minimizes upfront investment while accelerating market penetration. By delegating regional distribution, installation, maintenance and technical support to TCOrobotics, Primech AI can focus on core product development while expanding its geographical footprint.

The market conditions appear highly favorable for autonomous cleaning technology adoption. European commercial facilities face persistent labor shortage challenges and substantially higher labor costs compared to other regions, creating compelling economics for automation solutions. Additionally, the stringent hygiene standards across European commercial sectors, particularly following the pandemic, have created an environment where consistent, documentable cleaning performance delivers measurable value.

While the two-year MOU framework doesn't guarantee specific revenue figures, it establishes the foundation for what could become a significant growth driver as European service robot deployment accelerates.

SINGAPORE, April 29, 2025 (GLOBE NEWSWIRE) -- Primech AI Pte. Ltd. ("Primech AI" or the “Company”), a subsidiary of Primech Holdings Limited (Nasdaq: PMEC), today announced its strategic entry into the European market through a Memorandum of Understanding (MOU) with TCOrobotics GmbH, establishing a distribution framework for its innovative HYTRON, AI-powered autonomous bathroom cleaning robots across Germany, Austria, and Switzerland (DACH region).

The two-year agreement positions Primech AI to capitalize on Europe's booming service robotics market, currently valued at over €10 billion annually and projected to reach €20-30 billion by 2030. With European service robot suppliers representing approximately 44% of global providers, this partnership gives Primech AI access to one of the world's most sophisticated robotics ecosystems.

"Europe represents an exceptional growth opportunity for Primech AI, with the EU service robotics market experiencing double-digit annual growth driven by labor shortages, technological advances, and increasing acceptance of automation solutions," said Charles Ng, Co-Founder and Chief Operating Officer of Primech AI. "Our partnership with TCOrobotics gives us an immediate market presence in the DACH region, which is at the forefront of adopting innovative cleaning technologies and boasts some of the world's leading robotics companies."

The European market is particularly receptive to autonomous cleaning solutions, with specialized cleaning robots seeing increased deployment following the COVID-19 pandemic. The region's high labor costs, aging workforce, and strict hygiene standards in commercial facilities create ideal conditions for Primech AI's HYTRON robots, which offer cost-effective, consistent cleaning performance.

Under the terms of the MOU, TCOrobotics, based in Vaihingen an der Enz, Germany, will oversee all aspects of regional distribution, including installation processes, maintenance, technical support, and customer training. The Company will work closely with Primech AI to ensure consistent quality standards and effective implementation of HYTRON robots at customer facilities.

"We're seeing tremendous demand for advanced cleaning automation across the DACH region," said Aleksandar Birmanac, CEO of TCOrobotics GmbH. "Primech AI's HYTRON robots represent a perfect solution for facilities managers looking to address labor shortages while improving cleaning consistency and operational efficiency. We anticipate strong adoption across a variety of commercial settings."
This European expansion represents a significant milestone in Primech AI's global growth strategy and offers substantial potential for revenue growth in a market expected to double in value by 2030. The Company's entry into Europe also benefits from the EU's supportive policy environment for robotics innovation while meeting the region's stringent regulatory requirements.

According to the International Federation of Robotics, Primech AI's expansion comes at a time when specialized professional service robots for cleaning saw 12% year-over-year growth globally in 2022. The DACH region specifically has seen accelerated adoption of cleaning robots in commercial settings following the pandemic, with businesses increasingly viewing robot deployment as both a practical necessity and a marketing advantage that signals cleanliness and technological sophistication to customers.

About Primech AI
Primech AI is a leading robotics company dedicated to pushing the boundaries of innovation in technology. With a team of passionate individuals and a commitment to collaboration, Primech AI is poised to revolutionize the robotics industry with groundbreaking solutions that make a meaningful impact on society. For more information, visit www.primech.ai.

About Primech Holdings Limited
Headquartered in Singapore, Primech Holdings Limited is a leading provider of comprehensive technology-driven facilities services, predominantly serving both public and private sectors throughout Singapore. Primech Holdings offers an extensive range of services tailored to meet the complex demands of its diverse clientele. Services include advanced general facility maintenance services, specialized cleaning solutions such as marble polishing and facade cleaning, meticulous stewarding services, and targeted cleaning services for offices and homes. Known for its commitment to sustainability and cutting-edge technology, Primech Holdings integrates eco-friendly practices and smart technology solutions to enhance operational efficiency and client satisfaction. This strategic approach positions Primech Holdings as a leader in the industry and a proactive contributor to advancing industry standards and practices in Singapore and beyond. For more information, visit www.primechholdings.com.    

Forward-Looking Statements
Certain statements in this announcement are forward-looking statements, including, for example, statements about completing the acquisition, anticipated revenues, growth, and expansion. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. These forward-looking statements are also based on assumptions regarding the Company's present and future business strategies and the environment in which the Company will operate in the future. Investors can find many (but not all) of these statements by the use of words such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "likely to" or other similar expressions. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure that such expectations will be correct. The Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company's registration statement and other filings with the SEC.

Company Contact:
Email: ir@primech.com.sg

Investor Relations Contact:        
Matthew Abenante, IRC
President                                        
Strategic Investor Relations, LLC                                         
Tel: 347-947-2093
Email: matthew@strategic-ir.com

FAQ

What is the size of the European service robotics market that Primech AI (PMEC) is entering in 2025?

The European service robotics market that Primech AI is entering is currently valued at over €10 billion annually and is projected to grow to €20-30 billion by 2030.

Which countries will Primech AI's HYTRON robots be distributed in through the TCOrobotics partnership?

Through the partnership with TCOrobotics GmbH, Primech AI will distribute its HYTRON robots across Germany, Austria, and Switzerland (DACH region).

How long is Primech AI's (PMEC) distribution agreement with TCOrobotics?

Primech AI has signed a two-year Memorandum of Understanding (MOU) with TCOrobotics GmbH for distribution of HYTRON robots.

What was the growth rate of specialized professional cleaning robots in 2022?

According to the International Federation of Robotics, specialized professional service robots for cleaning experienced 12% year-over-year growth globally in 2022.

What percentage of global service robot suppliers are based in Europe?

European service robot suppliers represent approximately 44% of global providers, making it one of the world's most sophisticated robotics ecosystems.