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Primerica Senior Field Leaders Meet to Plan for Growth in 2024 and Beyond

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Primerica, Inc. (NYSE: PRI) is set to kick off the new year with over 800 of its top field leaders meeting in Dallas, Texas on January 4-5, 2024. The company grew nearly 5% to 141,5721 life-licensed representatives in 2023, issued over $119 billion of term life insurance, and helped clients invest over $9.2 billion. The annual leadership meeting will celebrate 2023 milestones and discuss opportunities ahead for the year.
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The growth metrics provided by Primerica, Inc. reflect a significant expansion in their life-licensed representatives and the volume of term life insurance issued. This growth indicates a robust demand for financial security products and suggests that the company has effectively capitalized on market opportunities. The increase in term life insurance coverage to nearly $945 billion is particularly noteworthy, as it demonstrates Primerica's deepening penetration into the life insurance market.

The reported investment by clients, amounting to over $9.2 billion and the rise in client asset values to approximately $96 billion, are indicative of Primerica's success in earning client trust and managing investments. These figures could potentially lead to a steady revenue stream from management fees and other investment-related services. However, it is crucial to assess the sustainability of this growth, considering market volatility and potential shifts in consumer behavior.

Furthermore, the payment of $1.8 billion in death claims, while a testament to the company's reliability, also impacts financial reserves. The ability to manage these payouts without affecting the firm's financial stability is a key factor for investor confidence. The preliminary nature of these production results should be noted, as final figures may vary and could impact the company's stock performance.

Primerica's strategic focus on recruitment is evident from the nearly 361K new recruits and over 49K newly life-licensed representatives. This aggressive expansion of their distribution network could position the company favorably against competitors, provided the quality of service remains high. The scalability of Primerica's business model is a critical factor to consider, as rapid growth can sometimes lead to operational challenges.

The increase in licensed securities representatives by over 2.4K suggests an emphasis on diversification of services, which could appeal to a broader client base seeking comprehensive financial solutions. This diversification strategy could mitigate risks associated with reliance on a single product line.

It is important to monitor how these strategic initiatives translate into financial performance in the coming year. The industry trend towards digital financial solutions and personalized financial planning will also influence Primerica's ability to retain and grow its customer base. Analysts and investors will be watching to see how Primerica adapts to these trends and maintains its growth trajectory.

The financial solutions industry is often seen as a bellwether for broader economic trends and Primerica's performance can offer insights into consumer sentiment and financial health. The increase in life insurance coverage and investment activity may signal a growing awareness among consumers about the importance of financial planning and protection. This could reflect an overall positive outlook on the economy, as individuals and families invest in their future.

However, the economic context in which Primerica operates must be considered. Factors such as interest rate fluctuations, regulatory changes and economic cycles can impact the demand for financial products and the performance of investment portfolios. The company's ability to navigate these macroeconomic factors will be crucial in sustaining growth.

Additionally, the life insurance and investment sectors are sensitive to demographic shifts. An aging population may increase the demand for certain financial products, while younger generations may have different financial priorities and preferences. Primerica's strategic response to these demographic trends will be important to observe in terms of product offerings and marketing strategies.

Addressing record need for financial solutions expected to drive momentum into the new year

DULUTH, Ga.--(BUSINESS WIRE)-- Primerica, Inc. (NYSE: PRI), a leading provider of financial products and services in the United States and Canada, will kick off the new year with over 800 of its top field leaders meeting in Dallas, Texas on January 4-5, 2024. Along with discussing company-wide initiatives for 2024, the annual leadership meeting will celebrate 2023 milestones and discuss opportunities ahead for the year.

“During 2023, Primerica grew nearly 5% to 141,5721 life-licensed representatives. We issued just over $119 billion of term life insurance raising our term life insurance coverage in force to nearly $945 billion. Most importantly, we paid approximately $1.8 billion in death claims, bringing cumulative death claims to nearly $32 billion, to help relieve financial stress for families when they needed it most,” said Glenn J. Williams, CEO of Primerica. “In addition, we helped clients invest over $9.2 billion toward their future goals, bringing our client asset values to approximately $96 billion.”

The 2023 growth of Primerica’s distribution capabilities was driven by nearly 361K recruits. The company also ended the year with over 49K newly life-licensed representatives and over 2.4K newly securities-licensed representatives, bringing the company’s total number of licensed securities representatives to over 25K.

1 All production results contained herein are preliminary.

About Primerica, Inc.

Primerica, Inc., headquartered in Duluth, GA, is a leading provider of financial products and services to middle-income households in North America. Independent licensed representatives educate Primerica clients about how to better prepare for a more secure financial future by assessing their needs and providing appropriate solutions through term life insurance, which we underwrite, and mutual funds, annuities and other financial products, which we distribute primarily on behalf of third parties. We insured over 5.8 million lives and had over 2.9 million client investment accounts on December 31, 2023. Primerica, through its insurance company subsidiaries, was the #3 issuer of Term Life insurance coverage in the United States and Canada in 2022. Primerica stock is included in the S&P MidCap 400 and the Russell 1000 stock indices and is traded on The New York Stock Exchange under the symbol “PRI”.

Public Relations

Gana Ahn

678-431-9266

gana.ahn@primerica.com



Investor Relations

Nicole Russell,

470-564-6663

nicole.russell@primerica.com

Source: Primerica, Inc.

The company is Primerica, Inc. and its ticker symbol is PRI.

Primerica's top field leaders will meet in Dallas, Texas on January 4-5, 2024.

Primerica grew nearly 5% to 141,5721 life-licensed representatives in 2023.

Primerica issued over $119 billion of term life insurance in 2023.

Primerica helped clients invest over $9.2 billion toward their future goals in 2023.
Primerica Inc

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About PRI

primerica’s roots date back to 1977 when the company embarked on a revolutionary crusade to transform the life insurance industry. primerica’s “buy term and invest the difference” philosophy encourages middle-income families to purchase affordable term life insurance so they can have more money to invest in their family’s future. today, primerica has expanded its crusade to address the number one financial disease facing families today: debt. primerica offers solutions to help families eliminate crippling debt from their household finances and save more of their hard-earned money for the future. primerica • serves 6 million clients in the u.s., canada, and puerto rico • more than 100,000 licensed representatives • more than 24,000 licensed mutual fund representatives — the largest sales force in north america • securities clients have nearly $25 billion in assets under management through primerica • placed in force more than $90 billion in life insurance in 2008 • an average of