Welcome to our dedicated page for Pernod Ricard S news (Ticker: PRNDY), a resource for investors and traders seeking the latest updates and insights on Pernod Ricard S stock.
The PRNDY news page aggregates recent announcements and brand communications connected to Pernod Ricard S.A. and its U.S. subsidiary, Pernod Ricard USA. These items provide insight into how the global premium spirits and wine group develops its portfolio, approaches sustainability, and engages with consumers through marketing, partnerships and category-focused initiatives.
Readers can find coverage of brand campaigns for labels such as Malibu, Absolut and The Glenlivet, where the company outlines collaborations with public figures, new creative platforms and consumer research. For example, Malibu features in campaigns encouraging work-life balance and "vacation you" themes, while Absolut has highlighted a collaboration with Paris Hilton around the Cosmopolitan cocktail and related drinkware. The Glenlivet appears in stories that connect Scotch whisky heritage with contemporary culture and design.
News related to champagne and sparkling wine includes G.H. Mumm’s partnership with TOWT to ship champagne by sailing cargo ship from Le Havre to New York, framed as part of Pernod Ricard’s path toward carbon neutrality by 2050. This type of coverage illustrates how the group links brand activity with broader environmental objectives across viticulture, packaging, distillation and transport.
Corporate and category developments also appear in the feed. Examples include the establishment of North American Distillers to oversee the American whiskey portfolio, as well as a new Route-to-Market strategy for Pernod Ricard USA that introduces dedicated divisions for ready-to-drink offerings and emerging brands. There is also information on the "Good Nights Are Safe Nights" initiative, which focuses on responsible nightlife and harm reduction in partnership with Safe Night LLC.
By following PRNDY news, investors and observers can see how Pernod Ricard’s global positioning as a premium spirits and wine group is reflected in its U.S. operations, brand strategies, sustainability projects and responsibility programs. This page can be revisited to monitor new campaigns, category moves and corporate initiatives as they are announced.
G.H. Mumm (NYSE:III) shipped champagne to New York on TOWT's first modern sailing cargo ship, arriving Sept 3, 2024, after a 14-day Atlantic voyage that departed Aug 9, 2024. The 81m vessel has 6 holds with >1,000-ton capacity and uses innovations in design, sails and wind forecasting to cut CO2 by over 90% versus traditional cargo ships. G.H. Mumm plans one transatlantic crossing per month and aims to expand volumes as the TOWT fleet grows, supporting Pernod Ricard's SBTi-aligned carbon neutrality by 2050.
Pernod Ricard USA (OTC:PDRDF) has announced a comprehensive transformation of its Route-to-Market (RTM) strategy under new Chief Commercial Officer Paul Basford. The company has established two new commercial divisions: an RTD Division focusing on Ready-to-Drink products, and a GEM Division for incubating high-potential brands.
The RTD Division has partnered with Reyes Beverage Group and Crescent Crown across seven states, while the GEM Division adopts a state-by-state distributor approach with partners including Crescent Crown and Johnson Brothers/Maverick. The company maintains its mainline portfolio relationships with key distributors like Southern Glazer's Wine and Spirits and Republic National Distributing Company.
The transformation includes significant investments in commercial capabilities, including an expanded On-Premise Division and enhanced Revenue Growth Management utilizing advanced analytics.
Malibu, the leading white rum-based coconut liqueur, has launched the second phase of its 'Do Whatever Tastes Good' campaign featuring actor Brian Cox. The 'Clock Off' initiative aims to address the growing issue of overwork among Americans.
According to a recent Malibu study, Americans work an average of 15 extra hours weekly, equivalent to eight additional working days annually. The survey revealed that workers manage 28 lines of communication after hours weekly, resulting in over 17 hours of unpaid overtime monthly. Additionally, 71% of Americans feel pressured to work overtime, with 1 in 5 reporting feeling overworked.
The campaign features Cox in a pink suit roller skating out of a boardroom at 5:01 pm to enjoy a Malibu Piña Colada on the beach, promoting work-life balance and encouraging people to disconnect from work on time.
The Glenlivet, the leading Speyside single malt Scotch whisky brand, launches its 'Taking Back Tartan' holiday campaign featuring actor Thomas Doherty. The initiative introduces The Glenlivet tartan, designed by Lochcarron of Scotland, featuring amber hues inspired by the whisky and the brand's iconic teal color.
The campaign brings together Scottish heritage and American culture through collaborations with NYC tastemakers, including stylist Beverly Nguyen, artist Clym Evernden, DJ Amrit Tietz, and style icon Maurice Kamara. The launch includes NYC-wide tartan takeovers, from taxi wraps to AI-transformed iconic locations.
This initiative marks the culmination of The Glenlivet's bicentennial celebrations, with the brand offering a Speyside Meets Stateside Holiday Collection through ReserveBar.
Jameson Irish Whiskey has announced a multi-year North American partnership with Major League Soccer (MLS), becoming the Official Whiskey of MLS and the MLS All-Star Gameday Hospitality. The partnership includes integration into national broadcasts on MLS Season Pass and FOX, in-stadium promotions, and digital marketing campaigns.
The agreement extends to six MLS clubs: Chicago Fire FC, Houston Dynamo FC, LA Galaxy, New York City FC, Orlando City SC, and San Diego FC. These club partnerships will feature in-stadium branding, community initiatives, player appearances, and social media collaborations.
The announcement comes during MLS's 29th season and ahead of major soccer events in North America, including the 2025 Concacaf Gold Cup, 2025 FIFA Club World Cup, and the 2026 FIFA World Cup.
Jameson Irish Whiskey launches its largest holiday campaign featuring actor Aaron Taylor-Johnson to promote Jameson Black Barrel. The campaign highlights the premium whiskey's craftsmanship at their Midleton, Ireland distillery. The brand partners with ComplexCon as the official whiskey partner for their November 16-17 event in Las Vegas. Jameson Black Barrel, priced at $37.99, combines multiple distinct batches and barrel finishes for a premium taste experience. The global campaign 'Must be a Jameson' aims to strengthen the brand's position in the super-premium+ whiskey category.
Rabbit Hole Distillery has launched Boxergrail Founder's Collection, a edition 8-year-old rye whiskey bottled at cask strength. This new release builds upon their previous 6-year iteration, featuring a mash bill of 95% rye and 5% malted barley. The whiskey is aged in wood-fired, toasted and charred new American Oak barrels, resulting in a rich auburn hue and complex flavor profile. Only 1,200 bottles are available for purchase at the distillery and select markets nationwide, priced at $299.99 for a 750 mL bottle at 51.9% ABV (103.8 proof).
Pernod Ricard North America has launched 'Good Nights Are Safe Nights', a comprehensive initiative to promote responsible alcohol consumption and create safer nightlife environments across the U.S. and Canada. Starting in Greenwich Village, New York City, the program is in partnership with Safe Night and the Greenwich Village Chelsea Chamber of Commerce.
The initiative provides bars, restaurants, and hospitality professionals with training, resources, and voluntary accreditation for responsible nightlife operations. Participating venues can earn certifications like the 'Village Safe Spot'. The program builds on the success of the Good Neighbor Initiative pilot in Dallas in 2021 and aims to expand across North America.
This initiative is part of Pernod Ricard's mission to become the most responsible and sustainable spirits and wine company in North America, prioritizing collaboration among communities, businesses, and municipal stakeholders.
G.H. Mumm Champagne made history on September 3, 2024, as a TOWT sailing cargo ship arrived in New York, marking a significant step towards low-carbon shipping. This initiative is part of G.H. Mumm's commitment to carbon neutrality by 2050. The ship, departing from Le Havre on August 9, 2024, completed a 14-day voyage, showcasing a 90% reduction in CO2 emissions compared to traditional cargo ships.
Key features of the TOWT ship include:
- 81 meters long
- 6 cargo holds with over 1,000 tons capacity
- Breakthrough innovations in maritime technology
Pernod Ricard has announced the creation of a new Global Brand Company in the USA, North American Distillers (NADL), to further its American Whiskey portfolio. This move follows substantial investments in the American Whiskey sector, including brands like Jefferson's, Rabbit Hole, and Skrewball. Richard Black, with 23 years of experience, will serve as CEO, overseeing operations and marketing strategies. NADL aims to prioritize operational excellence, safety, quality, and sustainability. The new company aligns with Pernod Ricard's successful Irish and Scotch whisky entities and will manage the anticipated Jefferson's distillery in Kentucky.