Pros Holdings Stock Price, News & Analysis

PROS Holdings (NYSE: PRO) has announced plans to launch multiple AI agents across its Platform solutions at Outperform 2025, combining Generative AI with real-time prescriptive AI to enhance business decision-making. The initiative aims to address accuracy concerns in Generative AI by integrating PROS proprietary Prescriptive AI models.

Two key AI agents to be launched include:

• Sales Assist Agent: Identifies and provides real-time actions to overcome stalled sales moments
• Rebate Assist: Helps rebate managers determine products/customers that could benefit from rebates and creates them automatically

The unveiling will take place at Outperform with PROS 2025, scheduled for May 12-14, 2025, at The Cosmopolitan Las Vegas. The company emphasizes that these AI capabilities will focus on high-impact business decisions directly affecting revenue and profitability.

PROS Holdings (NYSE: PRO) has been named a Leader in The Forrester Wave™: Configure, Price, Quote Solutions, Q1 2025. The company received the highest possible scores in 15 criteria, including pricing optimization management, subscription and asset management, and AI capabilities.

As the 2024 Microsoft Global ISV Partner of the Year, PROS is recognized for its pioneering role in delivering price optimization within CPQ solutions. The company's Smart CPQ platform features:

• Deep neural network-powered AI for price prediction and optimization
• API-first, headless architecture that's CRM-agnostic
• Advanced configuration engine handling complex scenarios at scale

According to Chief Product Officer Sunil John, PROS Smart CPQ empowers businesses with AI-driven precision to deliver the right offers to customers across all sales channels, enhancing deal velocity and profitability in today's competitive digital landscape.

PROS Holdings (NYSE: PRO) has been named to the Constellation ShortList for both Price Optimization solutions and Configure, Price, Quote (CPQ) solutions for the eighth consecutive year. The recognition validates PROS' ability to deliver AI-driven commerce solutions that accelerate sales and drive profitable growth.

The company's PROS Smart Price Optimization and Management solution enables real-time optimization of millions of prices by considering various factors including customer attributes, product availability, and market conditions. The PROS Smart Configure Price Quote solution accelerates sales cycles through collaborative quoting and AI-driven capabilities for product recommendations and risk mitigation.

According to Constellation Research, PROS solutions continue to evolve to meet B2B companies' omnichannel commerce needs, leveraging data and AI-powered insights for real-time pricing and interactive quoting.

PROS Holdings (NYSE: PRO) reported strong Q4 2024 financial results with total revenue of $85.0 million, up 10% year-over-year. Subscription revenue reached $69.3 million, increasing 14% year-over-year, with an improved subscription gross margin of 79%.

Key Q4 highlights include a 73% increase in operating cash flow to $24.0 million and a 333% rise in Adjusted EBITDA to $10.9 million. For full-year 2024, the company processed 4.4 trillion transactions, up 29% year-over-year, and released over 560 new platform features.

Looking ahead to 2025, PROS projects Q1 total revenue between $85.0-86.0 million and full-year revenue of $360.0-362.0 million, representing 9% growth. The company expects subscription revenue growth of 11% and a 43% increase in Adjusted EBITDA for 2025.

Averitt has extended and expanded its subscription of PROS Smart Price Optimization and Management, continuing a partnership that began in 2014. The freight transportation company utilizes PROS' AI-powered SaaS pricing solutions to implement dynamic, real-time pricing strategies that have resulted in increased win rates and revenue uplift.

The implementation has enabled Averitt to transition from anecdotal pricing to an AI-driven approach, maintaining control through business-managed levers while empowering sales teams to respond quickly with competitive pricing. The solution includes advanced analytics and reporting tools that help pricing leaders make informed decisions and deliver optimized prices efficiently.

Lufthansa Group has expanded its partnership with PROS Holdings (NYSE: PRO) by implementing advanced AI-based dynamic pricing solutions. The group has expanded the use of PROS Request-Specific Pricing and adopted PROS Dynamic Ancillary Pricing to deliver optimized offers for travelers.

The Request-Specific Pricing, rolled out in July 2022, uses interest and preference information along with shopping context to adjust pricing in real-time. The Dynamic Ancillary Pricing leverages AI to set prices for ancillary products based on trip dimensions, market conditions, and passenger preferences.

Five global carriers are now using PROS Dynamic Ancillary Pricing platform: airBaltic, Austrian Airlines, Brussels Airlines, Lufthansa Airlines, and SWISS International Airlines. This expansion builds upon their existing implementation of PROS Continuous Pricing launched in 2019, aiming to make Lufthansa Group the most advanced in AI-powered pricing science.

PROS Holdings (NYSE: PRO), a leading SaaS provider of AI-powered pricing and selling solutions, has been named a Leader in the 2025 Gartner Magic Quadrant for Configure, Price and Quote (CPQ) Applications. This marks the third time PROS has achieved this recognition, highlighting their excellence in Completeness of Vision and Ability to Execute.

PROS Smart CPQ distinguishes itself through product differentiation and omnichannel commerce approach, featuring collaborative quoting capabilities that integrate direct sales with eCommerce. The solution provides consistent, personalized interactions, real-time quote synchronization, and self-service portals. When combined with AI-powered pricing capabilities, PROS offers a comprehensive CPQ solution that helps businesses optimize sales transactions across channels.

Notably, PROS is one of only two companies to achieve leadership recognition across multiple analyst reports, including the Forrester Wave, IDC MarketScape, Nucleus Value Matrix, and Frost Radar.

Malaysia Airlines has extended its strategic agreement with PROS Holdings (NYSE: PRO) by renewing PROS Revenue Management Advantage (RMA). The collaboration highlights the effectiveness of PROS' AI-powered technology in supporting the airline's post-COVID-19 recovery, contributing to two consecutive years of profitability.

As one of the first adopters of PROS RMA and Willingness-to-Pay in 2020, Malaysia Airlines has leveraged the platform to enhance demand forecasting and implement dynamic pricing strategies. The system enables the airline to create optimized offers and adapt quickly to market changes, despite ongoing cost and supply chain challenges.

The partnership aims to further advance the airline's journey toward offer optimization and continuous pricing, utilizing PROS' AI-powered SaaS solutions for pricing, CPQ, revenue management, and digital offer marketing.

PROS Holdings (NYSE: PRO), an AI-powered SaaS pricing and selling solutions provider, has scheduled its fourth quarter and full year 2024 financial results release for Thursday, February 6, 2025, after U.S. market close. The company will host a conference call at 4:45 p.m. ET on the same day to discuss financial results and business outlook.

Investors can access the call via toll-free number 1-877-407-9039 or 1-201-689-8470. A webcast will be available under the Investor Relations section on pros.com. A replay will be accessible until February 13, 2025, at 11:59 PM ET using 1-844-512-2921 (toll-free) or 1-412-317-6671 with pass code 13750860.