Pros Holdings Stock Price, News & Analysis

Lufthansa Group has expanded its partnership with PROS Holdings (NYSE: PRO) by implementing advanced AI-based dynamic pricing solutions. The group has expanded the use of PROS Request-Specific Pricing and adopted PROS Dynamic Ancillary Pricing to deliver optimized offers for travelers.

The Request-Specific Pricing, rolled out in July 2022, uses interest and preference information along with shopping context to adjust pricing in real-time. The Dynamic Ancillary Pricing leverages AI to set prices for ancillary products based on trip dimensions, market conditions, and passenger preferences.

Five global carriers are now using PROS Dynamic Ancillary Pricing platform: airBaltic, Austrian Airlines, Brussels Airlines, Lufthansa Airlines, and SWISS International Airlines. This expansion builds upon their existing implementation of PROS Continuous Pricing launched in 2019, aiming to make Lufthansa Group the most advanced in AI-powered pricing science.

PROS Holdings (NYSE: PRO), a leading SaaS provider of AI-powered pricing and selling solutions, has been named a Leader in the 2025 Gartner Magic Quadrant for Configure, Price and Quote (CPQ) Applications. This marks the third time PROS has achieved this recognition, highlighting their excellence in Completeness of Vision and Ability to Execute.

PROS Smart CPQ distinguishes itself through product differentiation and omnichannel commerce approach, featuring collaborative quoting capabilities that integrate direct sales with eCommerce. The solution provides consistent, personalized interactions, real-time quote synchronization, and self-service portals. When combined with AI-powered pricing capabilities, PROS offers a comprehensive CPQ solution that helps businesses optimize sales transactions across channels.

Notably, PROS is one of only two companies to achieve leadership recognition across multiple analyst reports, including the Forrester Wave, IDC MarketScape, Nucleus Value Matrix, and Frost Radar.

Malaysia Airlines has extended its strategic agreement with PROS Holdings (NYSE: PRO) by renewing PROS Revenue Management Advantage (RMA). The collaboration highlights the effectiveness of PROS' AI-powered technology in supporting the airline's post-COVID-19 recovery, contributing to two consecutive years of profitability.

As one of the first adopters of PROS RMA and Willingness-to-Pay in 2020, Malaysia Airlines has leveraged the platform to enhance demand forecasting and implement dynamic pricing strategies. The system enables the airline to create optimized offers and adapt quickly to market changes, despite ongoing cost and supply chain challenges.

The partnership aims to further advance the airline's journey toward offer optimization and continuous pricing, utilizing PROS' AI-powered SaaS solutions for pricing, CPQ, revenue management, and digital offer marketing.

PROS Holdings (NYSE: PRO), an AI-powered SaaS pricing and selling solutions provider, has scheduled its fourth quarter and full year 2024 financial results release for Thursday, February 6, 2025, after U.S. market close. The company will host a conference call at 4:45 p.m. ET on the same day to discuss financial results and business outlook.

Investors can access the call via toll-free number 1-877-407-9039 or 1-201-689-8470. A webcast will be available under the Investor Relations section on pros.com. A replay will be accessible until February 13, 2025, at 11:59 PM ET using 1-844-512-2921 (toll-free) or 1-412-317-6671 with pass code 13750860.

PROS Holdings (NYSE: PRO) has received IDC's 2024 CX CPQ Customer Satisfaction Award, placing in the highest scoring group for Configure, Price, Quote (CPQ) application vendors. The recognition is based on IDC's CX Path survey of approximately 2,500 organizations globally.

PROS scored above average in multiple satisfaction categories, notably excelling in:

• Ease of Implementation
• User Experience
• Product Roadmap Visibility
• Data Security
• Ease of Integration
• Availability of Training
• Data Management Capabilities

PROS Smart CPQ solution uses AI and machine learning to streamline complex product configuration, generate profitable pricing, and deliver personalized proposals across channels. The company was also named a Leader in the IDC MarketScape: Worldwide CPQ for Commerce 2024-2025 Vendor Assessment.

PROS Holdings (NYSE: PRO) has been named a Leader in the IDC MarketScape: Worldwide CPQ Applications for Commerce 2024-2025 Vendor Assessment. The recognition highlights PROS' AI leadership and its end-to-end platform with advanced pricing capabilities. The IDC MarketScape emphasized PROS' strengths in three key areas: AI-driven CPQ innovation, deep integration with Microsoft Dynamics 365 CRM as a Microsoft Inner Circle Partner, and advanced pricing functionality supporting various pricing models.

According to IDC's Research Director, PROS' approach is particularly valuable in today's complex B2B sales environment, offering AI-driven pricing capabilities and self-service features that enhance multichannel sales strategies and buyer experiences.

PROS Holdings (NYSE: PRO) has appointed John Strosahl to its Board of Directors as an independent director, effective December 2, 2024. Strosahl, currently CEO of Jamf, brings over 20 years of executive management and business development experience, particularly in SaaS, eCommerce, Cloud, and Web Services. His previous roles include leading eBay's B2C business in North America and serving as EVP at Digital River. The appointment aims to leverage his expertise in driving sustainable revenue strategies and global expansion to support PROS' growth initiatives in AI-powered SaaS pricing and revenue management solutions.

TAP Air Portugal is expanding its 25-year partnership with PROS Holdings (NYSE: PRO) to enhance its dynamic pricing and customer offer capabilities. The airline will implement PROS Revenue Management with Willingness-to-Pay (WTP) technology, while continuing to use Real-Time Dynamic Pricing and Group Sales Optimizer. These AI-powered solutions will help TAP optimize pricing based on customer segments, improve booking conversions, and respond faster to market changes. The implementation aims to deliver more personalized offers, increase customer loyalty, and generate incremental revenue through advanced price optimization and real-time seat availability management.

PROS Holdings (NYSE: PRO) has appointed Colleen Langevin as Chief Marketing Officer. With over 20 years of experience in B2B and B2C companies, Langevin will lead PROS global marketing organization and strategy, focusing on scaling demand generation and driving digital marketing transformation. Prior to joining PROS, she served as CMO at Quest Software, where she led initiatives that drove significant revenue growth and doubled enterprise valuation in 18 months. She previously held executive positions at Vista Equity Partners, Dell, CLEAResult, and Iron Mountain.