CarParts.com Launches CarParts+ Rewards, Its First Points-Based Loyalty Program
Existing paid members will automatically move to Gold, retaining their current benefits and gaining points.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
CarParts.com (PRTS) launched CarParts+ Rewards, its first points-based loyalty program, with free and paid membership tiers available to all customers.
The free tier earns one point per dollar spent, while CarParts+ Gold costs $79 per year and earns three points per dollar. Purchases earn points on taxes and shipping as well, and points never expire. Gold includes 24/7 roadside assistance, free shipping on more than one million eligible parts and extended 60-day returns. Since its soft launch in early September, the program has enrolled more than 118,000 new members and issued over 15 million points. The existing paid CarParts+ membership becomes CarParts+ Gold.
Positive
- Minor pointCarParts+ Rewards enrolled more than 118,000 new members since its early September soft launch.
- Minor pointCarParts+ Rewards issued over 15 million points since its early September soft launch.
- Minor pointThe loyalty program offers a free tier alongside CarParts+ Gold at $79 per year.
Negative
- None.
Key Figures
- CarParts+ Gold membership
- $79 per year
- Annual price for the paid tier
- New members enrolled
- More than 118,000 members
- Since the soft launch in early September
- Points issued
- Over 15 million points
- Since the soft launch
- Gold points earning rate
- 3x points per $1 spent
- CarParts+ Gold tier
- Eligible parts with free shipping
- More than 1 million parts
- CarParts+ Gold benefit
- Extended returns
- 60 days
- CarParts+ Gold benefit
- Roadside assistance
- 24/7
- CarParts+ Gold benefit
AI-generated analysis. How Rhea-AI works. Not financial advice.
New two-tier program lets every driver earn points on every purchase: join for free, or upgrade to CarParts+ Gold for 24/7 roadside assistance and free shipping on over a million eligible parts for
CarParts+ Rewards introduces a two-tier membership structure designed for every type of driver. The free CarParts+ tier allows any customer to join at no cost and begin earning points immediately - points that never expire. Drivers who want more can upgrade to CarParts+ Gold for
Early results are strong. Since its soft launch in early September, the program has enrolled more than 118,000 new members and issued over 15 million points.
"CarParts.com was built to make car ownership easier and more affordable for every driver. CarParts+ Rewards is the next evolution of that commitment - a program that makes every repair rewarding, every time. Whether you're a DIYer keeping a daily driver on the road, a weekend warrior looking to upgrade your ride, or a performance enthusiast, you deserve to be rewarded for your loyalty."
— Christina Bylin, Chief Marketing Officer, CarParts.com|
The program builds on the existing paid CarParts+ membership, which becomes CarParts+ Gold, and adds a new free entry tier called CarParts+. Points are earned on every dollar spent across CarParts.com's catalog of more than 1.5 million parts and accessories, including taxes and shipping. The redemption experience is built natively into the checkout flow, with a prompt to redeem any available points. Points never expire, so customers can build up savings over multiple purchases without a deadline.
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CarParts+ Rewards at a Glance |
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|
|
Feature |
CarParts+ Free |
CarParts+ Gold |
|
Points Earned |
1x for every |
3x for every |
|
Points Expiration |
Never |
Never |
|
Roadside Assistance |
Not included |
24/7, included |
|
Shipping |
Standard rates |
Free on 1M+ eligible parts |
|
Returns |
Standard policy |
Extended 60-day returns |
|
Customer Support |
Standard |
VIP priority support |
The CarParts+ Rewards experience is designed to be frictionless. Customers who already hold a CarParts.com account can enroll immediately.
The launch marks a strategic evolution for CarParts.com, which serves vehicle owners nationwide across the full repair and maintenance lifecycle. By embedding rewards deeply into the purchase journey, CarParts.com is further strengthening customer lifetime value and driving repeat purchase behavior, positioning the company as the go-to destination not just for a single repair, but for every repair.
Availability
CarParts+ Rewards is now available to all customers at carparts.com. Enrollment is free and takes less than a minute. CarParts+ Gold is available for
About CarParts.com
CarParts.com, Inc. is a technology-led ecommerce company offering over 1.5 million quality automotive parts and accessories. Operating for over 30 years, CarParts.com has established itself as a premier destination for drivers seeking repair, maintenance, and upgrade solutions. Taking a customer-first approach, we deliver a seamless, mobile-friendly shopping experience across our website and app. With a commitment to delivering exceptional value backed by our nationwide, company-operated distribution network, fast shipping, and experienced customer service team, CarParts.com aims to eliminate the uncertainty and stress often associated with vehicle maintenance and repair. The company, headquartered in Long Beach, CA, operates CarParts.com and a portfolio of brands, including JC Whitney®, Kool-Vue, Evan Fischer, Garage-Pro, and CarParts Wholesale. For more information, visit CarParts.com.
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Media Contact Sasha Trosman CarParts.com |
Investor Relations Zaia Lawandow CarParts.com |
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SOURCE CarParts.com, Inc.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
How much does CarParts.com CarParts+ Rewards cost, and how are points earned?
CarParts+ Rewards has a free tier earning one point per dollar spent and a $79-per-year Gold tier earning three points per dollar. Points are earned on purchases, including taxes and shipping, and never expire.
What happens to existing CarParts.com CarParts+ memberships?
Existing CarParts+ members will be automatically migrated to CarParts+ Gold. Their current benefits will be preserved and expanded to include points.
How do customers redeem CarParts.com CarParts+ Rewards points?
Customers redeem available points through a prompt in the checkout flow. Points never expire, allowing customers to accumulate them across multiple purchases without a redemption deadline.