JC Whitney Magazine Expands to Retail Shelves Across North America and Canada

Rhea-AI Summary

CarParts.com (NASDAQ: PRTS) announces major expansion of JC Whitney Magazine to over 770 retail stores across North America, including Kroger, Walmart, and Barnes & Noble. The magazine will further expand into 1,400 Canadian stores in March 2025.

Launched in 2024, the quarterly publication features over 100 pages of automotive content, including industry trends, car culture, product innovations, and expert insights. A key feature is the revival of the legendary JC Whitney Catalog section. This expansion coincides with JC Whitney's 110th anniversary and represents a significant milestone in the brand's transformation under CarParts.com, which has repositioned JC Whitney as a lifestyle destination for automotive enthusiasts.

Positive

• Significant retail expansion to 770 stores in North America
• Additional expansion to 1,400 stores in Canada
• Diversification of revenue streams through magazine distribution
• Strategic brand enhancement through traditional retail channels

Negative

• None.

Reviving an Automotive Icon for a New Generation of Enthusiasts

TORRANCE, Calif., Feb. 12, 2025 /PRNewswire/ -- CarParts.com, Inc. (NASDAQ: PRTS), a leading eCommerce destination for automotive parts and accessories and the parent company of JC Whitney, is proud to announce a major expansion for the JC Whitney Magazine. Launched in 2024, the magazine will now be available for purchase in over 770 major retail stores across North America, including Kroger, Walmart, Barnes & Noble, and more. This March, the magazine will expand into Canada, hitting 1400 shelves, marking a pivotal step in JC Whitney's evolution and its global expansion.

"This isn't about launching a magazine – it's about restoring a brand that has been integral to the automotive world for over a century," said Tina Mirfarsi, GM of JC Whitney. "JC Whitney has been a trusted name for generations, and this expansion is proof that we're not just preserving its legacy – we're driving it forward. By making the JC Whitney Magazine accessible across North America and Canada, we're strengthening our commitment to car enthusiasts everywhere, ensuring they have the knowledge, products, and resources they need."

Since its debut, the JC Whitney Magazine has become a definitive resource for automotive enthusiasts, featuring over 100 pages of expertly curated content in each quarterly issue. It delivers in-depth coverage of industry trends, car culture, product innovations, and expert insights from leading voices in the field. A standout feature of the magazine is its catalog section – bringing back the legendary JC Whitney Catalog, a garage staple and trusted go-to for auto parts and accessories. This expansion not only revives an iconic publication but also reaffirms JC Whitney's place at the forefront of the automotive aftermarket industry.

As JC Whitney celebrates its 110^th anniversary, this milestone underscores the company's transformation under CarParts.com. Having successfully relaunched as a lifestyle destination for automotive enthusiasts by integrating apparel, lifestyle products, and exclusive content, JC Whitney is now doubling down on its core mission – serving drivers with the parts, accessories, and knowledge they need. This expansion of the magazine reinforces its commitment to the automotive community, ensuring that JC Whitney remains a trusted resource for generations to come.

For a complete list of retail locations carrying the JC Whitney Magazine, visit https://www.jcwhitney.com/magazine/jc-whitney-magazine-now-at-stores-nationwide.

About CarParts.com, Inc. 
CarParts.com, Inc. is a technology-driven eCommerce company offering over 1 million high-quality automotive parts and accessories. Operating for over 25 years, CarParts.com has established itself as a premier destination for drivers seeking repair and maintenance solutions. Our commitment lies in placing the customer at the forefront of our operations, evident in our easy-to-use, mobile-friendly website and app. With a commitment to affordability and customer satisfaction, CarParts.com simplifies the automotive repair process, aiming to eliminate the uncertainty and stress often associated with vehicle maintenance. Backed by a robust company-operated fulfillment network, we ensure swift delivery of top-quality parts from leading brands to customers across the nation. 

At CarParts.com, our global team is united by a shared vision: Empowering Drivers Along Their Journey. 

CarParts.com is headquartered in Torrance, California.

Investor Relations:
Ryan Lockwood
IR@carparts.com

Media Relations:
Tina Mirfarsi
tina@carparts.com

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SOURCE CarParts.com, Inc.

FAQ

How many retail stores will carry JC Whitney Magazine in North America?

JC Whitney Magazine will be available in over 770 major retail stores across North America, including Kroger, Walmart, and Barnes & Noble.

When will PRTS expand JC Whitney Magazine distribution to Canada?

The magazine will expand into Canada in March 2025, reaching 1,400 retail shelves.

What content is featured in the JC Whitney Magazine?

The quarterly magazine features over 100 pages of content including industry trends, car culture, product innovations, expert insights, and a catalog section for auto parts and accessories.

How does the magazine expansion align with PRTS's business strategy?

The expansion represents CarParts.com's strategy to transform JC Whitney into a lifestyle destination for automotive enthusiasts while maintaining its core mission of serving drivers with parts, accessories, and knowledge.

What major retailers will carry JC Whitney Magazine?

The magazine will be available at major retailers including Kroger, Walmart, and Barnes & Noble.