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Prudential Advisors Opens New Office in Midtown Manhattan

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Prudential Advisors (NYSE: PRU) announced on October 10, 2025 the expansion of its Midtown Manhattan office at 1270 Avenue of the Americas, Rockefeller Center. The firm, which has more than 3,000 financial advisors, expanded Greater Metro Financial Group into an 8,700 square foot state-of-the-art space intended as a client-facing hub and advisor recruiting location. Leadership for the new office includes Michael Saccento, Anatoliy Keslin, Matthew Wall, Rafael Avramov, Joseph Guarino, and Thomas Irwin. The move is positioned to enhance advisor-client engagement and provide flexible affiliation options for advisors.

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New York Expansion Reflects Firm's Commitment to Elevating the Advisor and Client Experience in World's Preeminent Financial Center

NEWARK, N.J., Oct. 10, 2025 /PRNewswire/ -- Prudential Advisors, the retail arm of Prudential Financial, Inc. (NYSE: PRU), with more than 3,000 financial advisors and fee-based financial planners offering clients a full range of financial advice and solutions, today announced the expansion of one of its offices at 1270 Avenue of the Americas, Rockefeller Center, in New York City.

In the heart of the world's financial capital, Greater Metro Financial Group's expanded, 8,700 square foot state-of-the-art offices will serve as a dynamic hub where financial advisors can connect with clients and support Prudential Advisor's ongoing push to attract top-tier, experienced advisor talent.

"New York City is a great place to highlight how we're setting a new standard for the advisor and client experience," said Patrick Hynes, President of Prudential Advisors. "Having an expanded midtown Manhattan presence allows us to provide a welcoming environment for our clients and a prestigious location for the advisors we are attracting to our firm. Our investment in this space reaffirms our commitment to attracting financial advisors who want continued growth in this key market."

Leading the new office will be:

  • Michael Saccento, CLU®, CLTC®, Managing Director of Greater Metro Financial Group
  • Anatoliy Keslin, Associate Managing Director
  • Matthew Wall, CFP®, Regional Director
  • Rafael Avramov, CFP®, Regional Director
  • Joseph Guarino, Regional Director
  • Thomas Irwin, Business Development Manager

The Rockefeller Center location was selected to give Prudential Advisors a strategic presence in Midtown Manhattan with proximity to clients as well as top-tier advisor talent.

Prudential Advisors offers flexibility that lets advisors choose an affiliation model best suited for their practice and clients.

ABOUT PRUDENTIAL ADVISORS

Prudential Advisors supports the growth and success of more than 3,000 financial advisors across the country, backed by local field leaders and associates in our headquarters. The business enables financial advisors to help individuals and families work toward their financial goals through personalized advice and comprehensive solutions. For more information about Greater Metro Financial Group, please visit the firm site at Greater Metro Financial Group.

ABOUT PRUDENTIAL

Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.5 trillion in assets under management as of Dec. 31, 2024, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential's iconic Rock symbol has stood for strength, stability, expertise, and innovation for 150 years. For more information, please visit news.prudential.com.

MEDIA CONTACT
Mike Klein
732-742-4032
michael.klein@prudential.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/prudential-advisors-opens-new-office-in-midtown-manhattan-302581009.html

SOURCE Prudential Advisors

FAQ

What did Prudential Advisors (PRU) announce on October 10, 2025?

Prudential Advisors announced the expansion of its Midtown Manhattan office at 1270 Avenue of the Americas, opening an 8,700 sq ft advisor hub.

How large is the new Prudential Advisors (PRU) Midtown Manhattan office?

The expanded Greater Metro Financial Group office occupies 8,700 square feet in Rockefeller Center.

How many advisors does Prudential Advisors (PRU) have nationwide?

Prudential Advisors reported having more than 3,000 financial advisors and fee-based planners.

Who will lead Prudential Advisors' new Midtown office for PRU?

Leadership includes Michael Saccento, Anatoliy Keslin, Matthew Wall, Rafael Avramov, Joseph Guarino, and Thomas Irwin.

Why did Prudential Advisors (PRU) choose Rockefeller Center for the expansion?

Prudential Advisors said the Rockefeller Center location provides strategic Midtown Manhattan proximity to clients and top-tier advisor talent.

Will the PRU Midtown expansion change advisor affiliation options?

The announcement says Prudential Advisors continues to offer flexible affiliation models so advisors can choose the option best suited to their practice.
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