Prudential Advisors Welcomes Advisor Team from Raymond James with Over $550 Million in Assets
Rhea-AI Summary
Prudential Advisors (NYSE: PRU) announced it has added Premier Planning Partners, an all-female wealth management practice from Raymond James, bringing > $550 million in client assets to Prudential Advisors on Dec. 8, 2025. The Michigan-based team is led by managing partners Michelle Bryant and Marcia Kamiak and includes three advisors and a senior client service associate.
Prudential Advisors said the addition supports its Midwest expansion and scaling strategy; the firm noted it has added advisor teams representing more than $3 billion in client assets in 2025 and increased advisor headcount by nearly 9%.
Positive
- $550M+ in client assets added with Premier Planning Partners
- Firm added advisor teams representing $3B+ in 2025
- Advisor headcount increased by nearly 9% year-to-date
- All-female leader team expands client diversity focus
- Access to Prudential technology, marketing and business development
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
Life insurance peers showed mixed moves, with names like MET and AFL up modestly while MFC and UNM were down, suggesting PRU’s 1.3% gain was more company-specific than broad sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 03 | CIO appointment | Positive | +1.6% | Named new chief investment officer to guide long-term investment strategy. |
| Dec 03 | Tech/platform launch | Positive | +1.6% | Launched mobile app extending AI-enhanced advisor productivity platform to iOS. |
| Nov 19 | Advisor growth update | Positive | +0.9% | Reported advisor headcount and asset growth plus strategic LPL relationship. |
| Nov 18 | Prismic capital raise | Positive | -0.8% | Prismic Life closed US$1.3B raise to expand reinsurance platform. |
| Nov 17 | IR leadership change | Positive | -0.8% | Appointed new global head of investor relations to support growth strategy. |
Recent corporate and strategic updates have often seen modestly positive reactions, though some leadership and capital-related items have coincided with small declines.
Over the past few weeks, Prudential has focused on leadership appointments and platform and distribution growth. On Nov. 17, 2025 and Dec. 3, 2025, it announced new senior leaders for investor relations and as chief investment officer, while also expanding its advisor technology with the Prudential Advisors Connect mobile app. Separately, capital formation at Prismic Life and advisor headcount expansion tied to nearly $3 billion in assets highlighted a growth strategy. Today’s addition of a $550 million+ advisor team fits that ongoing expansion narrative.
Market Pulse Summary
This announcement highlights Prudential Advisors’ strategy of expanding distribution by adding experienced teams, exemplified by Premier Planning Partners with over $550 million in client assets and a focus on professional women and small business owners. It builds on prior 2025 momentum, including more than $3 billion in new client assets and nearly 9% advisor headcount growth. Investors may watch whether continued advisor recruitment, technology gains, and leadership appointments translate into sustained asset growth and operating scale benefits.
Jargon Translator
AI-generated analysis. Not financial advice.
Premier Planning Partners, an
growth opportunities and enhanced client support.
"We're thrilled to bring on such a great group of women who are changing the investment advisory landscape and empowering other women within the industry," said Braxton Barton, regional director, Prudential Advisors. "Premier Planning Partners is an impressive practice with plenty of options, but chose Prudential Advisors for our rapidly growing capabilities and service culture. As we expand our presence in the Midwest, we look forward to working with the Premier Planning Partners team to help ensure they have all the resources they need to provide their clients an exceptional experience and grow their practice."
A full-service wealth management practice, Premier Planning Partners focuses on professional women, small business owners and financial windfall recipients. The seasoned team builds deep relationships with clients by understanding their motivations and behaviors – leveraging research and data to create customized financial planning strategies to help clients reach their financial goals.
"Prudential Advisors offers us the ability to scale our practice while providing our clients with more investment solutions and capabilities," said Michelle Bryant, managing partner, Premier Planning Partners. "Their modern infrastructure, technology suite, marketing services and business development support will allow us to grow our brand in
The addition of Premier Planning Partners continues the momentum Prudential Advisors has enjoyed in 2025. The firm has welcomed new financial advisors representing more than
"Our ability to attract experienced, successful advisor teams perfectly represents where Prudential Advisors is headed and confirms that our value proposition is resonating with the best advisors in the business," said Patrick Hynes, president of Prudential Advisors. "We're executing on our ambitious growth strategy and continue to open offices nationwide. We are incredibly proud to be a place where practices of the caliber of Premier Planning Partners feel supported to not only grow but thrive in our evolving industry."
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ABOUT PRUDENTIAL ADVISORS
Prudential Advisors supports the growth and success of more than 3,000 financial advisors across the country, backed by local field leaders and associates in our headquarters. The business enables financial advisors to help their clients build wealth and meet financial goals through personalized advice and comprehensive solutions. For more information, please visit advisors.prudential.com.
ABOUT PRUDENTIAL
Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately
MEDIA CONTACT
Mike Klein
732-742-4032
michael.klein@prudential.com
© 2025 Prudential Financial, Inc. and its related entities. Prudential, the Prudential logo, and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, registered in many jurisdictions worldwide.
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SOURCE Prudential Advisors