Prudential Advisors Connect mobile app launches, bringing advisor productivity tools to iOS devices, further enhancing the advisor experience

Rhea-AI Summary

Prudential Advisors (NYSE: PRU) launched the Prudential Advisors Connect mobile app for iOS on Dec 3, 2025, extending its award‑nominated, AI‑enhanced desktop platform to mobile devices.

Key mobile features include client search with portfolio summaries, a leads dashboard with calling/email integration, and a Microsoft Outlook agenda view; Android support is stated as coming soon. The underlying cloud platform, launched in 2024, reports +10% lead conversion, +24% Ease of Doing Business, and a 5% productivity gain.

Positive

• Lead conversion +10% reported since platform launch
• Ease of Doing Business +24% reported since platform launch
• Mobile iOS launch Dec 3, 2025 expands on‑the‑go advisor access

Negative

• None.

Insights

Digital Product Strategist

Prudential Advisors launched an iOS mobile app for its AI-enhanced advisor platform, extending key desktop tools to mobile.

The mobile app delivers on-the-go access to client search, portfolio summaries, a leads dashboard with call/email integration, and an Outlook agenda view, folding core desktop workflows into iOS devices and preserving the desktop for deeper work. This directly connects frontline advisors to the platform's CRM and lead-management functions, which supports day-to-day productivity and client engagement.

Outcomes depend on adoption, data quality, and integration stability; the disclosed metrics (a 5% productivity lift, 10% lead conversion, and 24% Ease of Doing Business improvement) suggest measurable benefits, but those gains require sustained usage and reliable AI/data performance. Watch rollout signals: iOS availability now, Android "coming soon," and continued implementation of user-suggested enhancements (74% completed). Expect observable adoption and performance updates within the next 12 months.

New app, with AI integration, marks the next phase of Prudential Advisors Connect, the award-nominated platform

NEWARK, N.J., Dec. 3, 2025 /PRNewswire/ -- Prudential Advisors, the retail arm of Prudential Financial, Inc. (NYSE: PRU), with more than 3,000 financial advisors and fee-based financial planners who offer clients, including more than 3.5 million American families, a full range of financial advice and solutions, announced today the launch of the Prudential Advisors Connect mobile app, now available for iOS devices.

The latest development is part of Prudential Advisors' ongoing innovation strategy that continues to incorporate artificial intelligence (AI) into advisor productivity tools. The launch is a milestone and is central to Prudential empowering its advisors with on-the-go access as they continue to invest in setting a new standard for the advisor experience.

New mobile capabilities

The new Prudential Advisors Connect mobile app brings key desktop features to mobile devices for greater flexibility. Features include client search with access to portfolio summaries, leads dashboard with seamless calling and emailing integration, and a Microsoft Outlook agenda view for daily scheduling at a glance.

"The launch of our Prudential Advisors Connect mobile app marks an important step in our ongoing efforts to support advisors the way they support their clients," said Pat Hynes, president of Prudential Advisors. "By combining continuous data enhancements with practical mobile capabilities, we're empowering advisors to stay connected and informed — to be effective where they are. The app is about giving advisors more time for what matters most: building trusted relationships with their clients."

Designed to complement but not replace the desktop experience, the Prudential Advisors Connect mobile app is currently supported on iOS 18 and above, with Android coming soon.

Prudential Advisors Connect: a unified, cloud-based platform

Prudential Advisors Connect is Prudential Advisors' proprietary AI-enhanced productivity platform launched in 2024 after a rigorous nine-month research and development cycle. It integrates financial planning, CRM, investments, annuities and lead management. Collaboration with Prudential's advisors was key to development, and 74% of user-suggested enhancements have been implemented since launch.

Platform results demonstrate steady gains that include a 5% rise in advisor productivity, +10% in lead conversion, and +24% in Ease of Doing Business scores. Prudential Advisors Connect has not only garnered positive reviews internally, but it has also been externally recognized for its innovative design and user-driven development by leading industry publications.

Hynes concluded, "The latest advancements at Prudential Advisors underscore our technology with a human touch philosophy. We take pride in deploying cutting-edge platforms to enhance, not replace, advisor judgment. Our mission to empower advisors grows stronger every day, helping them deliver transformative financial planning and advice that builds brighter futures for their clients and communities."

ABOUT PRUDENTIAL ADVISORS

Prudential Advisors supports the growth and success of more than 3,000 financial advisors across the country, backed by local field leaders and associates in our headquarters. The business enables financial advisors to help their clients build wealth and meet financial goals through personalized advice and comprehensive solutions. For more information, please visit advisors.prudential.com.

ABOUT PRUDENTIAL

Prudential Financial, Inc. (NYSE: PRU), a global financial services leader and premier active global investment manager with approximately $1.6 trillion in assets under management as of Sept. 30, 2025, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees help make lives better and create financial opportunity for more people by expanding access to investing, insurance, and retirement security. Prudential's iconic Rock symbol has stood for strength, stability, expertise, and innovation for 150 years. For more information, please visit news.prudential.com.

MEDIA CONTACT

Mike Klein
732-742-4032
michael.klein@prudential.com

 

View original content:https://www.prnewswire.com/news-releases/prudential-advisors-connect-mobile-app-launches-bringing-advisor-productivity-tools-to-ios-devices-further-enhancing-the-advisor-experience-302627326.html

SOURCE Prudential Advisors

FAQ

What did Prudential Advisors announce on Dec 3, 2025 for PRU shareholders?

Prudential Advisors announced the Prudential Advisors Connect mobile app is now available on iOS, extending its AI‑enhanced advisor platform.

Which iOS versions support the Prudential Advisors Connect mobile app for PRU?

The app currently supports iOS 18 and above.

How did Prudential quantify Prudential Advisors Connect platform results for PRU?

The company reported +10% lead conversion, +24% Ease of Doing Business, and a 5% advisor productivity improvement since launch.

Will Android support be available for Prudential Advisors Connect and when for PRU advisors?

Android support is stated as coming soon; no specific date was provided.

What mobile features does Prudential Advisors Connect offer to PRU advisors?

Features include client search with portfolio summaries, a leads dashboard with calling/email integration, and a Microsoft Outlook agenda view.