/C O R R E C T I O N -- Burger King/
Rhea-AI Summary
Burger King (PSKY) announced a limited-time SpongeBob Movie menu rolling out at participating U.S. restaurants starting Dec. 2, 2025, while supplies last. The menu includes four themed items — Krabby Whopper, Cheesy Bacon Tots, Patrick's Star-berry Shortcake Pie, and Pirate's Frozen Pineapple Float — plus a Bikini Bottom Bundle and a Pineapple-shaped King Jr. Meal with collectible toys.
Royal Perks members get app-exclusive options and a Miami pop-up runs Dec. 6–7, 2025. The SpongeBob movie opens in U.S. theatres on Dec. 19, 2025.
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News Market Reaction
On the day this news was published, PSKY declined 1.94%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
PSKY was modestly positive at +0.55% while key peers showed mixed moves: WMG -1.08%, NWS -0.20%, NWSA -0.31%, TKO +4.50%, FWONA +1.74%. With no peers in the momentum scanner and no same-day peer headlines, this Burger King promotional update appears stock-specific rather than part of a coordinated sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 08 | Dividend declaration | Positive | +9.0% | Announced <b>$0.05</b> quarterly cash dividend with set record and pay dates. |
| Dec 08 | M&A response | Positive | +9.0% | WBD confirmed receipt of PSKY’s unsolicited tender offer and review process. |
| Dec 08 | Acquisition offer | Positive | +9.0% | Paramount launched all-cash tender offer for WBD at <b>$30</b> per share. |
| Dec 03 | Marketing campaign | Neutral | -7.3% | Pluto TV announced free holiday-themed streaming and in-person rage-room events. |
| Dec 01 | Brand partnership | Neutral | -1.9% | Burger King unveiled limited-time SpongeBob menu and Miami pop-up activation. |
Over the past six months, PSKY reacted strongly and positively to corporate actions (tender offer, dividend) but showed negative reactions to lighter promotional campaigns, including the prior SpongeBob menu announcement.
In recent months, PSKY news has ranged from promotional campaigns to major strategic actions. On Dec. 1, 2025, Burger King launched a limited-time SpongeBob menu, which coincided with a modest -1.94% move. A Pluto TV holiday campaign on Dec. 3, 2025 saw a sharper -7.27% reaction. By contrast, on Dec. 8, 2025, an all-cash tender offer for WBD, WBD’s confirmation of the unsolicited offer, and a $0.05 quarterly dividend all aligned with a strong +9.02% move, underscoring investor focus on larger financial and M&A catalysts over marketing tie-ins.
Market Pulse Summary
This announcement highlights Burger King’s SpongeBob-themed menu and experiential tie-ins, including four new items, a Bikini Bottom bundle, and a Miami pop-up on Dec. 6–7, 2025. Historically, PSKY’s larger moves have followed strategic and financial developments, while promotional campaigns like the earlier SpongeBob rollout had modest impact. Investors evaluating this update may watch whether such partnerships translate into sustained engagement alongside broader corporate actions, regulatory filings, and future earnings disclosures.
AI-generated analysis. Not financial advice.
In the news release, Burger King® Invites Guests to Dive Into a Sea of Flavor with All-New SpongeBob™ Movie Menu, issued 01-Dec-2025 by Restaurant Brands International Inc. over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end:
Burger King® Invites Guests to Dive Into a Sea of Flavor with All-New SpongeBob™ Movie Menu
At participating
The SpongeBob menu features limited-time creations inspired by all your favorite SpongeBob movie characters, including:
- SpongeBob's Krabby Whopper®: A 1/4 lb.
100% beef patty, flame grilled on a yellow square bun, (color from natural spice) stacked with melty American cheese, lettuce, tomatoes, pickles, onions, and a splash of mayo and ketchup. - Mr. Krabs' Cheesy Bacon Tots: Crispy, coin-shaped tots filled with gooey cheese, savory bacon bits, and fluffy potatoes. Served in a treasure chest carton, they're a crispy, cheesy jackpot straight from the Krusty Krab®.
- Patrick's Star-berry Shortcake Pie: Strawberry shortcake pie slice with strawberry and vanilla flavored creamy layers, a crunchy cookie crumb crust, shortcake cookie crumbles, and pink star-shaped sprinkles make this dessert a star-studded undersea treat inspired by SpongeBob's best pal, Patrick.
- Pirate's Frozen Pineapple Float: Icy refreshing frozen pineapple flavored beverage topped with tropical flavor cold foam. Sip, slurp, and let your imagination set sail with every frosty sip.
- Bikini Bottom™ Bundle: Can't pick just one? Enjoy all four LTO items in a Pineapple shaped Under the Sea Box, complete with medium float and 8-piece Cheesy Bacon Tots.
- King Jr. Meal: For the tiniest fans in the family, Burger King is offering a special-edition King Jr. Meal in a Pineapple shaped Under the Sea Box, featuring one of six collectible SpongeBob™ toys and limited-edition SpongeBob crown.
"At Burger King we do partnerships that are fun for the whole family and Oh Jellyfish! Arghh we ready for SpongeBob this month!" said Joel Yashinsky, Chief Marketing Officer, Burger King US&C. "This latest partnership with The SpongeBob™ Movie might just be our most exciting menu yet, with four delicious menu innovations, one-of-a-kind kids toys, and exclusive packaging including two special edition BK crowns."
"Our long-standing partnership with Burger King has always been built on bold ideas and shared creativity — but this SpongeBob campaign is next-level, said Michelle Hagen, Executive Vice President of Worldwide Partnerships at Paramount Pictures. "We're diving deeper than ever into the world of Bikini Bottom and bringing fans the most epic FUN and never-been-done-before. It's the ultimate mash-up of imagination and innovation."
And the adventure doesn't stop there! Royal Perks members are invited to order items from the SpongeBob Menu with SpongeBob himself through the BK App and get access to exclusive meals.
Guests can also continue the adventure beyond the menu as The SpongeBob Movie: Search for SquarePants™ hits
ABOUT BURGER KING®
Founded in 1954, the Burger King® brand is a global quick service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper® sandwich. The Burger King system operates more than 19,000 locations in more than 120 countries and
ABOUT PARAMOUNT, A SKYDANCE CORPORATION
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount, a Skydance Corporation (NASDAQ: PSKY), a leading next-generation global media and entertainment company comprised of three business segments: Filmed Entertainment, Direct-to-Consumer, and TV Media. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures and Paramount Animation. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
ABOUT THE SPONGEBOB MOVIE SEARCH FOR SQUAREPANTS
SpongeBob and his Bikini Bottom friends set sail in their biggest, all-new, can't miss cinematic event ever…The SpongeBob Movie: Search for SquarePants. Desperate to be a big guy, SpongeBob sets out to prove his bravery to Mr. Krabs by following The Flying Dutchman – a mysterious swashbuckling ghost pirate – on a seafaring comedy-adventure that takes him to the deepest depths of the deep sea, where no Sponge has gone before.
Correction: This updated version is sourced to Burger King instead of Restaurant Brands International Inc. and includes the Burger King logo. A photo has also been added.
View original content to download multimedia:https://www.prnewswire.com/news-releases/burger-king-invites-guests-to-dive-into-a-sea-of-flavor-with-all-new-spongebob-movie-menu-302627129.html
SOURCE Burger King
FAQ
When does Burger King (PSKY) launch the SpongeBob Movie menu and how long will it run?
What items are included in the Burger King (PSKY) SpongeBob limited-time menu?
Does Burger King (PSKY) offer collectibles or kids toys with the SpongeBob King Jr. Meal?
Are there app or membership benefits for Burger King (PSKY) SpongeBob menu orders?
When and where is the Burger King x SpongeBob pop-up event in Miami?
