THE HOLIDAYS ARE BRUTAL, PLUTO TV LETS YOU FIGHT BACK (FOR FREE)
Rhea-AI Summary
Pluto TV (NASDAQ:PSKY) on Dec 3, 2025 launched a seasonal campaign called "The Holidays Are Brutal" combining a curated streaming collection and free in-person "Holiday Rage Rooms."
The streaming collection features 70+ action, comedy, sci‑fi and epic films (examples: The Expendables, Rush Hour, Gladiator, Transformers) available free on Pluto TV. The in-person activation runs nationwide on Dec 11, 2025 with free sign-ups at plutotv-theholidaysarebrutal.com and participating rage‑room locations in New York, Dallas‑Fort Worth, Chicago, Houston, Atlanta, Philadelphia, Los Angeles, Washington D.C., Raleigh‑Durham and Phoenix.
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News Market Reaction
On the day this news was published, PSKY declined 7.27%, reflecting a notable negative market reaction. Argus tracked a trough of -2.3% from its starting point during tracking. Our momentum scanner triggered 28 alerts that day, indicating elevated trading interest and price volatility. This price movement removed approximately $1.40B from the company's valuation, bringing the market cap to $17.82B at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
PSKY gained 0.55% with higher volume while peers were mixed: WMG -1.08%, NWS -0.20%, NWSA -0.31%, TKO +4.50%, FWONA +1.74%. The move appeared more stock-specific than sector-wide.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 08 | Dividend declaration | Positive | +9.0% | Announced <b>$0.05</b> quarterly cash dividend with early January payment date. |
| Dec 08 | M&A response | Positive | +9.0% | Warner Bros. Discovery confirmed receipt of PSKY’s unsolicited tender offer. |
| Dec 08 | Acquisition offer | Positive | +9.0% | PSKY launched all-cash tender offer for WBD at <b>$30</b> per share. |
| Dec 03 | Marketing campaign | Positive | -7.3% | Pluto TV unveiled “The Holidays Are Brutal” streaming collection and rage rooms. |
| Dec 01 | Brand promotion | Positive | -1.9% | Burger King launched limited-time SpongeBob Movie menu tied to PSKY IP. |
Recent positive corporate and transaction news (dividend, tender offer) saw gains, while marketing tie-ins and brand campaigns sometimes coincided with declines.
Over late 2025, Paramount Skydance (PSKY) combined strategic M&A activity with brand and content campaigns. On Dec. 8, an all-cash tender offer for Warner Bros. Discovery at $30 per share and a quarterly dividend of $0.05 per share each aligned with a +9.02% move. By contrast, consumer-facing promotions like Pluto TV’s “The Holidays Are Brutal” campaign on Dec. 3 and a Burger King SpongeBob menu on Dec. 1 were followed by negative reactions, highlighting mixed market responses to marketing-focused news.
Market Pulse Summary
The stock moved -7.3% in the session following this news. A negative reaction despite promotional news fits a pattern where marketing tie-ins have not always supported PSKY’s share price, including a prior -7.27% move after this same Pluto TV campaign. With the stock at $14.12, below its $16.03 200-day MA and 32.31% under the $20.86 52-week high, sentiment had been fragile. Elevated volume of 17,049,209 shares could reflect short-term positioning rather than a verdict on long-term strategy.
AI-generated analysis. Not financial advice.
Pluto TV Invites Fans to Smash, Shatter and Stream Their Stress Away with Its "Holidays Are Brutal" Collection and Free "Holiday Rage Rooms" Nationwide
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The free streaming service is offering free access to release some holiday fueled rage as part of Pluto TV's all new "The Holidays Are Brutal" collection of content offerings, a playful counter-programming move that swaps out the traditional sugar cookie-coated sentiment for non-stop fights and thrills. 'Tis the season to find comfort and joy in epic car chases, gravity-defying martial arts, and blow after blow fights, all for free in beloved blockbusters and action-packed film franchises. Fans will be served up the satisfaction of big-screen brawls from countless movies including Charlie's Angels, Bad Boys, Rush Hour, The Expendables, Gladiator and more because Pluto TV isn't pulling back any punches or roundhouse kicks this holiday season.
The action doesn't end there—the catharsis goes nationwide with Pluto TV's The Holidays Are Brutal Rage Rooms on December 11. Fans will be able to step into classic holiday scenes and have their own cinematic action star moment to release tinsel-related tension by literally "decking" the halls… smashing ornaments, drop-kicking wrapping paper disasters and letting it all out to scenes from Pluto's most cinematic and festive fight moments. The holidays pack a punch, but with Pluto TV, you can punch back!
Interested parties can sign up for their free holiday stress release session starting today at plutotv-theholidaysarebrutal.com
The list of participating locations for Pluto TV's The Holidays Are Brutal Rage Rooms is as follows:
New York : The Ragery (153 Essex St.New York, NY 1002)Dallas - Fort Worth : The Secret Chambers (513 Alta Mere Dr,Fort Worth, TX 76114)Chicago : The Angry Cactus Lounge (2525 N Elston Ave,Chicago, IL 60647)Houston : Break Life Houston (5805 Centralcrest ST.,Houston, TX 77092)Atlanta : Total Rage Atlanta (22 Park Pl SE,Atlanta, GA 30303)Philadelphia : Rage Philly (8043 Craig St,Philadelphia, PA 19136)Los Angeles : Rage Ground (120 E 11th St,Los Angeles, CA 90015)Washington, D.C. : Kraken - Penn Quarter (840 E StreetNW Washington, DC 20004)Raleigh-Durham : Wreck It Rage Room (4122 Bennett Memorial Rd STE 105,Durham, NC 27705)Phoenix : Breakthrough Smash Room (3414 W Union Hills Dr Suite #8,Phoenix, AZ 85027)
Pluto TV is embracing the beautifully chaotic side of the season with "The Holidays Are Brutal," a brand-new collection celebrating the fact that—let's be honest—the holidays can feel like a full-contact sport. While most platforms offer sugar-cookie sweetness, Pluto TV invites viewers to release the rage and kick back with an adrenaline-packed lineup designed to deliver carnagely-cathartic entertainment. From iconic action franchises (The Expendables, Fast & Furious, Indiana Jones, Rambo, Blade) to high-energy comedies (Rush Hour, Bad Boys, 21 Jump Street, Charlie's Angels, Beverly Hills Cop, Austin Powers), this collection brings together 70+ of the biggest, boldest and most beloved action hits of all time.
The brutality continues across sci-fi, horror, crime and historical epics, offering something for every kind of holiday-induced meltdown. Fans can escape into the worlds of The Terminator, Transformers, Gladiator, The Mask of Zorro, Gangs of
About Pluto TV
Pluto TV is a global leader in free streaming television and part of the Direct To Consumer division at Paramount, a Skydance Corporation (Nasdaq: PSKY), a leading, next‑generation global media and entertainment company. The Company's portfolio unites legendary brands, including Paramount Pictures, Paramount Television, CBS – America's most‑watched broadcast network, CBS News, CBS Sports, Nickelodeon, MTV, BET, Comedy Central, Showtime, Paramount+, Pluto TV, and Skydance's Animation, Film, Television, Interactive/Games, and Sports divisions. For more information, please visit www.paramount.com.
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SOURCE Pluto TV
FAQ
What is Pluto TV's "The Holidays Are Brutal" campaign and when did it launch for PSKY?
How can viewers sign up for Pluto TV's free Holiday Rage Rooms for PSKY viewers?
Which cities host Pluto TV (PSKY) Holiday Rage Rooms on Dec 11, 2025?
What types of movies are included in Pluto TV's PSKY "The Holidays Are Brutal" streaming collection?
Is Pluto TV's "The Holidays Are Brutal" content free to stream for PSKY viewers?
